Comments on: Xerox 2.0 http://www.gosquared.com/liquidicity/archives/284 The blog on design and technology by GoSquared Fri, 03 Feb 2012 12:03:51 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Dan http://www.gosquared.com/liquidicity/archives/284/comment-page-1#comment-12805 Dan Wed, 09 Jan 2008 16:46:50 +0000 http://www.gosquared.com/liquidicity/archives/284#comment-12805 What the hell? Xerox's blocky "X" logo was one of the most recognizable brands in the world. EVERYONE knows who Xerox is... This new logo? Looks like some crappy social site.. nobody will recognize it, ever. Even if it's still in use 5 years from now, people will see that and say: "...whose logo is that? It looks familiar... uhhh.... hmmmmm." "Xerox?" "Oh yeah! That's right!" I don't know about Xerox - but I wouldn't trade a globally recognized logo for some P.O.S. like this. What the hell?

Xerox’s blocky “X” logo was one of the most recognizable brands in the world. EVERYONE knows who Xerox is…

This new logo? Looks like some crappy social site.. nobody will recognize it, ever. Even if it’s still in use 5 years from now, people will see that and say:

“…whose logo is that? It looks familiar… uhhh…. hmmmmm.”
“Xerox?”
“Oh yeah! That’s right!”

I don’t know about Xerox – but I wouldn’t trade a globally recognized logo for some P.O.S. like this.

]]> By: joseph http://www.gosquared.com/liquidicity/archives/284/comment-page-1#comment-12723 joseph Wed, 09 Jan 2008 04:08:24 +0000 http://www.gosquared.com/liquidicity/archives/284#comment-12723 I just don't get the ball. Remove that, use the new font to recreate the digital/mosaic X logo (which was instantly recognizable) and it's not bad, but the ball X is balls. Almost as bad as the UPS redesign. I just don’t get the ball. Remove that, use the new font to recreate the digital/mosaic X logo (which was instantly recognizable) and it’s not bad, but the ball X is balls.

Almost as bad as the UPS redesign.

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