Here’s one of the sneakiest forms of advertising I have seen in a while. Advertisers commonly pay a high price to get on the second page, and even more for the back cover… But there’s one place that’s always been the haven of no advertising – the front cover. Until now.

We found this ad in (on) Vice Magazine the other day while browsing around, and as it’s not a UK magazine, we weren’t too fast on the uptake. However, the ingenious creativity behind the idea can’t be ignored – the ad for BMW overlays the standard front cover with glow in the dark paint. To anyone buying the magazine, and for 90% of reading time, the cover looks like a standard cover, yet when the lights go down, your eyes are drawn to the subtle glow in the dark image of an iconic BMW 1 Series.

Even more subtle is the placement of typography. The “1″ of “1 Series” is positioned exactly where the “I” in “Vice” is. That’s planning for you. Ensuring both the creative teams, copywriters, advertising agency, and printers are on the same page is not an easy feat of team management.

Despite the gradual decline in the print industry, everyone still likes to own a magazine or two, and the continued emergence of unique and smart ideas for the medium is reassuring.

For 2 years we have been working on building an advertising platform that makes sense. We have been striving to build the most simple, efficient, and beautiful online advertising solution possible.

Please visit GoSquared tonight at midnight if you’re in London, or 16:00 if you’re in San Francisco.

Some things are good enough to stay up for.

See you soon,

The GoSquared Team.

We want to make advertising better on GoSquared.

We have put together a really simple little survey that will take you less than 5 minutes to fill in.

We really want to hear from you guys and girls – we value your thoughts, criticisms, contributions, and all else!

Take the Survey now!

Many thanks,

The GoSquared Team

For this week only. We are giving away 3 FREE months of advertising.

That’s four months of advertising for $40 [or £20].

There’s only ONE catch. We will only give those extra 3 months away when 20 people have bought a Square.

4 months on GoSquared- that’s about 300,000 unique visitors, and around 3 million page views.

Spread the word! Tell everyone you know!

Support GoSquared and liquidicity, Buy a Square

* To be eligible for 3 months of free advertising, you must purchase a Square for at least a month [$40 or £20]

The only way to get seen on liquidicity is to purchase a Square [or make an awesome product and tell us about it].

A lot of people aren’t sure why they would want to buy a Square, or who’s going to see them if they do buy one.

To all those that have already bought a Square, here’s some extra publicity…

Media Temple

Media Temple have already experienced a number of new users after we started promoting them with a Square. Just one Square, and we became partners. Media Temple are a top notch hosting company and we highly recommend them.

Adii

Square Unavailable

Adii is a great blog that shares many interests with us and the loyal readers of liquidicity. If you like liquidicity, you’ll probably also like Adii.

ColourLovers

We’ve been in contact with ColourLovers for a while now, and we admire their passion for what they do. Their site has gone from strength to strength and seems to constantly be getting Dugg. If you want to know about colour, look no further.

WaffleBox

An amusing blog on design, web, and modern technology. As they put it, “Somewhere between philistine and high art.”

MediaElements

MediaElements is a London based advertising agency who came to us looking for someone to design their website. We completed a successful site, are providing hosting, and of course, promote them with a Square on GoSquared and liquidicity.

We will be growing GoSquared over the next few weeks, and if any loyal readers want to get seen and support us at the same time we could really do with some new customers!

Buy a Square

GoSquared, Get Seen. We need your support like never before.

Wish us luck

Oh, and liquidicity will remain online. Just for you.

We have been devoting our attention to quietly redefining GoSquared for a while now.

We would like to invite you to view the unveiling tomorrow on August 15th 2007.

In celebration of the new GoSquared, we are offering week-long Squares at absolutely no cost to you.

Get seen for a week for free. Offer available for one day only.

Thanks for supporting GoSquared + liquidicity,

See you tomorrow.

By purchasing a Square, you now not only get seen on GoSquared, but also liquidicity. Costing as little as just $2 a week, you can be sure that you ‘rake in the dollars’ without dropping many on the way.

View all the Squares.

Speaking of the Playstation, isn’t there meant to be a third one coming out some time soon? Hurry up Sony, we want it. Oh, and we loooooooove the ads.