So Apple’s Media Event (on the memorable date of 09.09.09) is done and dusted, the new iPods are on the shelves of every Apple Store you care to visit, and iTunes 9 is most likely sitting on millions of people’s desktops.

But what’s changed? I’m pleased to say quite a few things, in varying degrees of magnitude. Most of the changes to the iTunes app itself are subtle, but could be good indicators of where Apple’s UI intentions are heading. Then there’s the iTunes Store which has seen its biggest overhaul yet. There’s no shortage of design tweaks to have a look at and learn from.

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As what seems like the entire world knows, WWDC is tomorrow.

We are all looking forward to seeing what’s in store for the final version of the 3.0 firmware for the iPhone – we all know it’s going to contain more than what we’ve been shown, but we don’t know what more.

Everyone also, with good reason, expects new iPhone hardware tomorrow. Some expect a new iPhone with a few updates over the existing 3G. Some expect a new iPhone which goes all out to be the best video taking device ever. Some expect a number of new iPhones, right from a tiny “nano” iPhone with 4GB of memory, all the way up to a “pro” iPhone with 32GB memory and every feature a power user could ever need for the next 3 years.

New Hardware

Personally, I think tomorrows announcements will follow Apple’s style over the last 2 years – there will be one new iPhone, and it will introduce new hardware features that will be tempting, but not mind blowing. By this, I mean I think there will be the much rumoured digital compass – that allows, with GPS, for the iPhone to know exactly where you are, and what way you’re facing; there will be a slightly upgraded camera, with a 3.2MP sensor, and (more important to image quality than the average consumer realises) an auto focus lens. I think the 3G will get faster, with AT&T and a number of other carriers upgrading their 3G networks to double their existing speeds.

Better Processor. Better RAM.

The much more noticeable changes to the iPhone hardware will be the core power of the device. If we see a doubling (or more likely, an increase of 50%) of CPU speed, and perhaps a doubling of RAM, the iPhone OS will suddenly feel incredibly fast. I would already argue that the 3.0 firmware, which we have been using for the last month at GoSquared, is far less sluggish than when we were all running 2.2, so these small optimisations, combined with dramatically increased CPU and RAM will pave the way towards improvements on an already very slick mobile OS. In fact, many complaints about the speed of internet access on the iPhone will be addressed by a faster CPU – web page rendering is where most of the bottlenecks occur, not as is a common misconception, at the data transfer point.

That Front Facing Camera

There has been a lot of talk about the next iPhone including a front facing video camera for video chat and for Photo Booth style self mockery. However, I can’t see this happening this year. Apple has filed a ton of patents on video conferencing with the iPhone, between iPhones, and between Macs and iPhones. When Apple finally allow video chat on the iPhone, and they will, it will be fantastic. But I don’t think they’ll do this tomorrow, for a number of reasons. Considering Apple has not even mentioned video to developers, who are building apps for the 3.0 release, and considering not one developer, or any “reliable” source has even so much as hinted at the possibility of video chat capabilities, I have my doubts. Then take into consideration the already overloaded 3G networks of AT&T and others due to the amount of bandwidth-hungry iPhone owners out there, and imagine what an influx of thousands of 2 way video calling iPhone owners would do…

I really would love to be proven wrong on this one – I want video calling on my iPhone. The US market, in fact, doesn’t always notice how commonplace it is in Europe and elsewhere – in the UK, the 2 phones I owned before my iPhone 2G both were capable of video calling. That was FOUR years ago. Yet, in the UK especially, video calling on phones has never taken off as it should have. It will be Apple who get the world speaking face to face on a phone. But to do that will take time. And my gut feeling is we’ll see that next year. Not tomorrow.

Oh, and that “spy shot” above? Gimme a break. The Ui while you’re in a video call will never be as cluttered as that. Expect something as minimal as the current audio call screen, without the large “merge, number keypad, mute, etc” icons overlaid.

A couple of Sketches

I decided to do a few quick sketches of what I reckon the new iPhone may look like based on the rumours that have been circulating. I sketched them on paper because 1) I didn’t have enough time to do anything in Photoshop, 2) I can’t use Maya to save my life, and 3) If I made them look at all realistic I would get at least 5 haters shouting FAKE – PHOTOSHOPPED. So, here are my honest, simple, quick sketches of how very similar the next iPhone may look.

And another, the Leopard style dock, in retrospect, won’t happen.

One More Thing

I know Apple applied for a patent on this last year. To be honest, I’m not entirely sure why – Microsoft (gasp) have had a start screen like this for years. Either way, I want Apple to implement the option for me to see what’s happening today on my Unlock Screen. If not, I may consider jailbreaking.

Hope you like the suggestion, Apple. And I hope we’re pleasantly surprised by the announcements tomorrow. Heck, I haven’t even mentioned Snow Leopard. Although, then again, neither has Apple. Except one very nice banner.

Happy WWDC everyone.

Introducing GoSquared’s latest world changing project – iPhoneFAIL.org. If you’ve ever suffered from a failing iPhone, a stupidly buggy app, or just come across an error that you thought was laughable, you can now share your angst with the rest of the world.

If you have an account with GoSquared (including Liquidicity) then you can sign in and comment with the same username and password etc. We like to make things easy for you.

All in all, we’ll let you check it out for yourselves – we’ve kept things nice and simple so you can just focus what’s important – the FAILs.

Hope you like it,

The GoSquared team.

Continuing from yesterday’s post on Managing multiple photos on the iPhone, here’s a suggestion of how much better app sorting and selection could be via iTunes.

We didn’t come up with this concept, but it’s impressive to see what could be done. Recent findings (after asking around on Twitter) showed the majority of people seem to download their apps directly to their iPhone (rather than download to iTunes and then sync) but this way of sorting could encourage people to plug in their iPhones a little more often.

The current method of organising and syncing apps with your iPhone in iTunes is not good enough right now. Apple, in a way, had to guess the way millions of people would download, organise, use, and delete apps on their iPhones an iPod Touches, and they did a pretty good job given how well things work right now. However, organising apps in iTunes has always been one of those areas that has seemed like an after thought.

Perhaps Apple have more in store? I have a feeling the Home Screen might change more than we expect in OS 3.0. Will we see a more effective way of organising our growing numbers of applications? It’s been a long time since a major iPhone OS update, and you can bet your bottom dollar that Apple haven’t been sitting around waiting for the competition to catch up.

Another change to the App Store that occurred over the weekend was the reordering of applications so that “Release Date” refers to when the app was first released, instead of when the last update was released.

Old App Store List

Here is another, slightly annoying (and hopefully temporary) change to the App Store. As you can see, the old left hand sidebar used to include links to view all applications, and then to separate those designed specifically for the iPod Touch and iPhone.

New App Store List

However, the new sidebar seems to have disposed of these links and just shows the list of categories, with apparently no way of viewing all apps.

We can only hope that this is a temporary change and that it gets fixed quick – it’s handy being able to view all apps on one page.

Last.fm is a fantastic online service that monitors (scrobbles) the music you play through iTunes, and updates your profile with the latest song information. It then builds on this data by notifying you of trends – who you listen to most, what your favourite genres are etc. and goes a step further to suggest other artists you may like.

Last.fm itself, the website, has just been redesigned and lives up to a very high standard that could draw many similarities to Facebook. The desktop app is also very well designed, keeping the interface simple, only showing what is needed and nothing more. The desktop app also ensures that what is important – the song information – is clearly and prominently displayed.

That’s why when the original Last.fm iPhone App was released, it had a lot to live up to. The original was good, but not amazing, with quite a few features missing, and a less than smooth interface.

However, almost all of the faults of the original have now been eliminated with the latest release of Last.fm for iPhone:

• Major improvements to the user interface all around (tap to zoom album art)
• Ability to tag songs
• Personal tag radio
• Calendar based events view
• Common artists when viewing a user profile
• Lots of other usability and back-end updates

Tag Songs

Probably the most requested feature of the original app was the ability to tag songs. You can now tag any song with as many tags as you wish, and are greeted with an instant search that autofills with suggestions for tags. You can also start a new “station” based on any tag you wish. This is brilliant – they have taken user requests seriously, and not just delivered on them, but have exceeded expectations.

Cover Art Zoom

A nice little UI feature has been added on the “Now Playing” screen – the ability to double tap and zoom in or out of the album art. Simple but sweet.

Beautiful Startup Screen

Normally, waiting for an app to start is an arduous task. However, with Last.fm, the start screen is truly attractive – black to dark grey gradient, with Last.fm prominently displayed in the centre in crisp white. There is also a subtle loading animation – the “as” of Last.fm (and AudioScrobbler) winds around to indicate the app is working. First impressions count, and this is probably the most understated attractive loading screen of any app I have used.

Calendar View

A new view for the Events screen is Calendar View. Essentially this is the same as month view in iCal, and it makes perfect sense to put it here. You can now easily see any upcoming events of the selected artist by simply browsing over a calendar view.

I hope you enjoyed this post, and highly recommend you try out Last.fm for iPhone. Best of all, it’s free, so what excuse could you possibly have!

You could also read Last.fm’s official release post here.

Download Last.fm from the App Store.

Both developers and consumers on the iPhone App Store will be glad to hear some good news coming out of Cupertino today: you can’t review an app until you’ve purchased it.

This is great, especially for apps that have a high price tag (or even any price tag) as the reviews section would often become filled with users complaining and giving low ratings for the app due to its price without ever having used the app whatsoever.

This is a small step, but it’s good to see Apple adjusting to the way the app store is used.

Now, all you need to do now Apple is to help out those poor developers that spend months working on apps simply to be turned down at the last hurdle because it competes with your own plans.

Our first iPhone App Review is actually a web app, designed to run in Safari on the iPhone. Google Talk for the iPhone is something that everyone should have saved to their home screen, for those frequent occasions when ‘MobileChat’ fails to function correctly.

Delivered in a very simple, clean, quick to load interface, Google Talk allows you to send and receive instant messages in chat sessions with your contacts just like within Google Talk on the desktop. Moving between multiple open chats is very easy and status updates and contact searching have also been brought onto the iPhone for a very full featured web app.

We use it whenever we’re out on the train or at an airport and need to get in touch with the team. Google may have been better off making this into a native app to speed up loading times, and to take advantage of the opportunities provided by Multi Touch. It is almost certain that a native Google Chat app will be released soon, but perhaps they are waiting for their own Android platform to show what they can do before releasing on the iPhone.

Chatting with the iPhone dictionary isn’t too much of a nightmare: If you press the send button on the app (as opposed to return), then the dictionary doesn’t automatically correct your ‘Yo!’ into ‘To!’

To use Google Talk on your iPhone, just visit www.google.com/talk

We hope you enjoyed the post, and we’re intending to bring more helpful reviews and posts soon.