Archive for June, 2008
WWDC Coverage from GoSquared
James Gill / June 9, 2008

Being in London, this year we haven’t been lucky enough to attend the Apple World Wide Developer Conference at Moscone West in San Francisco. We’ll be following Twitter along with the rest of the world’s Apple fans, but just in case Twitter goes down (not that that’s ever happened before… oh wait) we’ll be keeping you posted on developments throughout the day.
Follow WWDC in style, updated every 30 seconds: http://wwdc.twistori.com/#apple
Updates
Apple homepage and iPhone pages updated.
Apple Store already back online

iPhone 3G Specs from online Apple Store:
Same camera 2MegaPixels – ouch.
Same screen.
GPS – wooooo.
3G – wooooo.
Price – woooooo from $199 for 8GB.
First Photos of Banners from WWDC ’08
James Gill / June 6, 2008
Good work Gernot Poetsch on snapping the first shots of the Moscone West building in San Francisco where the WWDC keynote will take place on Monday.
Every year, these banners leave a few hints as to what will be revealed on the big day, and this year is no exception.
As mentioned in our earlier article “Thoughts on WWDC“, the focus on OS X as much as iPhone here seems to suggest we will be seeing something about the next version of Apple’s desktop operating system.
Interestingly, this is the first time we have seen Apple marketing their operating system without the term “Mac”. Some people have noted this down as possibly meaning OS X could become available on PCs, but I sincerely doubt that. Instead, I see it as Apple strengthening the definition of each of their brands, so that they fall into the following categories:
- Mac: The computer hardware (Desktop and Notebook)
- iPhone: The mobile hardware (Perhaps a range of iPhones, gradually replacing the iPod)
- OS X: The firmware (One operating system that developers can build for using the same tools and services, while making it even easier for consumers to move from iPod > iPhone > Mac)
It is also interesting to see Apple reviving the idea of OS X on the iPhone, as until now it had seemed Apple had been making the firmware update seem more like the “iPhone OS” as opposed to a mobile version of the desktop operating system.
Another interesting little piece of information: Mystery unmarked boxes similar size to iMac boxes overflowing at Quanta shipping facility. If we were there, we would risk having a look.
Thoughts on WWDC
James Gill / June 5, 2008

So the new iPhone is only days away, and there are tons of rumours flying around all over the place. Let’s have a look at what’s being said, and what could be said at WWDC…
I’ve been thinking about how the keynote could go, and here’s a little idea of how the show could pan out:
< -- Begin thinking like Steve -- >
Intro
Hi folks, thanks for coming. We’ve got some great stuff for you this morning.
This is the most popular WWDC EVER. We’ve got 100s of Apple Developers on hand to help you out and chat over the week. First time we have sold out in the history of WWDC.
Today, I’d like to talk to you about our two core platforms: OS X and the iPhone.

iPhone
* A few slides about how iPhone market share has been growing (conveniently ignoring the last few months where it’s been falling).
Yes, it’s true. Today, we’re introducing the new iPhone. And yes, it’s 3G.

New iPhone, runs iPhone 2.0 firmware from the box.
Gary Krakow Knows Nothing
James Gill / June 5, 2008
I’ll be honest, I hadn’t heard of this guy until today, but I thought it would be important to share just how (for want of a better word) STUPID he appears in this video.
When asked on what Apple needs to do to really improve its chances in the corporate sector, Mr Krakow suggested that Apple should “Bite the bullet, and either get Blackberry or Windows Mobile on the iPhone”
His reasons for Apple doing so were very vague, and mainly focused on people “being happy” with what they currently have. How can an industry ever evolve if they’re always happy with what they have?
Gary’s comments on “moving to the Apple system” made him sound as if he really didn’t have a clue about what he was talking about. Also, on a side note, you don’t tend to hear people in the industry calling anything a system these days – it’s more “platforms” and “devices”. His comments were as if Apple hadn’t got ANY plans to bring out a whole host of enterprise features in the coming weeks.
All I can say is, it’s hard to believe this isn’t a joke.

