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Archive for October, 2008

Have a Happy Halloween Wallpaper

James Gill / October 28, 2008

Here's a wallpaper to say Happy Halloween from GoSquared

It’s Halloween time again, and we haven’t made a new wallpaper in a few weeks, so we thought we’d treat you to some vectorised pumpkin scariness.

Available in a 320×480 iPhone friendly size, all the way up to a freakishly large 2560×1600 for you lucky ones with exceedingly wide displays.

Here’s the large one (click it to go to the full size image):

Pumpkin Wallpaper 2560x1600

Here’s the iPhone sized one, click to go to the full size image:

A Scary Pumpkin for your iPhone. Mwahahaha

GoSquared @ FOWA 08

Geoff Wagstaff / October 28, 2008

Welcome to FOWA London 08

Wow this post is long overdue but here goes anyway! A few weeks ago we attended the popular Future Of Web Apps Conference at London’s ExCel, two busy days of mingling with like-minded tech enthusiasts and web entrepreneurs, drinking free beers sponsored by Google and Facebook, and attending various lectures on all that is important to web applications. Oh and of course, gathering free stuff. Lots of it!

The event was magnificently organised by the friendly people at Carsonified, who had brought in speakers from 280North, Digg, Google, Revision 3, Twitter, Yahoo… the list goes on. If you were unfortunate enough to miss the event, you can catch the lectures online at the FOWA video page. Between lectures we explored the floor, meeting countless numbers of people and introducing them to GoSquared, who we are and what we do, whilst giving them free special edition copies of our Help Sheets which by general consensus proved to be extremely popular.

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Search in Embedded YouTube Videos

James Gill / October 24, 2008

I’m not too sure how long this has been available, but it would appear that Google are now putting a search field inside the embedded YouTube video player that you see everywhere. I tried it again just now and the search bar didn’t show up, so I would give an educated guess and say Google is still playing with the idea and testing it out on a selection of videos.

I found thus just as I was browsing around after checking my thousands of RSS Feeds, I decided to pop over to MacRumors and read up some more on the upcoming Classics app. It’s gonna be fantastic – plus it’s had the influence of awesome designer Sebastiaan de With which can only be good thing.

Notes on the iPhone’s Success

James Gill / October 24, 2008

Notes on iPhone

The other day, I went back to this piece by Richard Sprague (Senior Marketing Director at Microsoft) from January 2007.

The whole article can be summed up by:

“So please mark this post and come back in two years to see the results of my prediction: I predict [Apple] will not sell anywhere near the 10M [iPhones] Jobs predicts for 2008.”

This is referring back to the original announcement of the iPhone, and the time when Jobs, being asked by numerous reporters, publicly clarified that Apple aimed to sell around 10 million iPhones by the end of 2008.

On Tuesday of this week, Apple held their quarterly earnings call. The results for the last quarter were stunning, there’s no denying it. Apple sold more iPhones than RIM sold Blackberries. Apple is now the THIRD largest phone retailer in the world, in terms of revenues. And Apple has only been making ONE phone, in the market for just 15 months.

Jobs gave this comment, showing their uncertainty (like everyone else) about the future of the World economy:

“Now, both of these things, beating RIM in units and becoming the third largest mobile supplier in revenues are amazing feats but part of this was the result of expanding into over 50 countries and there’s no guarantee that sustained sales will equal initial sales. And who knows what the future results will be, given the worldwide economic slowdown but we actually outsold RIM last quarter and ranked as the third largest mobile phone supplier in revenues. Not bad for being in the market for only 15 months.”

Referring back to Sprague’s article, he posted again the other day asking people why they thought the iPhone performed so differently to his predictions.

The problem is that he didn’t see the iPhone as the versatile device it is. He compared it to existing phones. Whereas the iPhone is not really a phone, it’s everything you could possibly want in one device. And it’s all of these things combined beautifully.

There are numerous reasons for its success, but to name a few:

The existing massive consumer base of iPod owners already have a major part of the iPhone equation on their computer: iTunes. No other phone company has anything near the power of iTunes (the software) or the content and quality (the iTunes Store). The ability for Apple to reach its already happy customer base of iPod owners through iTunes, and the email lists that the majority of them have joined is a greater advantage than many realise. Everyone I know knows of the iPhone and what it can do. They have the expectation of it being a well built, well designed device like their existing iPods. We can conclude that one of the strongest selling points of the iPhone is that it has been released after the iPod – it must be better.

The iPhone ad campaign is aired worldwide to huge audiences. The ads show off a beautiful product with a beautiful interface that performs tasks that normally seem mundane, easily and with flair. These ads are also localised to each country so show that Apple has genuinely considered the needs of each nation (even if all it has done is hired a native speaking commentator and shown a national newspaper as the news site in Safari.)

The price of the iPhone (the original iPhone) was exactly the same concept used for the original iPod. Price it high to gain artificial scarcity – the select “elite” have an extremely attractive device that is difficult to obtain for the rest of the population. Bring out a newer, better iPhone several months after at a (still relatively expensive) but cheaper price point and the customers flood in. The iPhone is still expensive, and it is still a product owned by the minority, but as Apple revises the iPhone again, and inevitably releases a second device to the line, the customer base will grow and grow.

We haven’t even begun to spoke about the number of big names building high quality iPhone apps – EA Games, SEGA, Google, Facebook, the list goes on. The press’s addiction to Apple fuels the hype given to their products. Whatever Apple does – or doesn’t – do gets reported, (the shares usually respond, too) but it means Apple’s name is seen by consumers every day. Apple is a household name unlike any other phone company around (other than Blackberry). You don’t see Sony Ericsson’s latest set of handsets on the 3rd page of The Times very often.

Other than starving the stock pre iPhone 3G launch, the last 15 months have been constant growth for the iPhone. As we enter very unpredictable times, who knows how many iPhones Apple will sell this quarter? All we tell is that Apple has historically sold double the number of iPods in the 4th compared to the 3rd quarter every year. If Apple does this with the iPhone, which is a stretch, Apple will have sold around 20 million in the same time frame they intended to sell just 10 million.

It’s no surprise the iPhone is (so far) a success, but the future is very uncertain.

Panic Over! PHP, CSS & HTML Help Sheets

James Gill / October 17, 2008

Today, we’re introducing our all new Help Sheets. You loved our original CSS and HTML Help Sheets, so we went back to the originals, tidied them up, and gave them a sprinkling of coolness.

We’re also pleased to bring you an entirely new Help Sheet – the PHP Help Sheet. This should be a saviour for you hardcore coders when you forget the odd array function or two.

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Apple’s “Brick” Concept – Where did the Computer Go?

James Gill / October 5, 2008

There has been a lot of talk lately that Apple will be releasing something code-named “the Brick”.

There have been many rumours and suggestions as to what “the Brick” may be. 9 to 5 Mac is reporting that, according to their sources, the “brick” refers to a new manufacturing process that would involve using lasers and jet cutting instead of the traditional method of pressing to construct new Apple MacBooks from bricks of solid aluminium. If true, this process would truly revolutionise the manufacturing process of consumer electronics. It would, yet again, put Apple several years ahead of the competition, and would ensure Apple gained control over even more of the manufacturing process.

However, let’s pretend for a minute that we haven’t heard that rumour. Let’s think of “the Brick” as an actual product, rather than a manufacturing technique. What could it be?

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Dear Adobe: Pay Your Full Attention to this Site

James Gill / October 4, 2008

Read the Top 100 Requests on Dear Adobe and see if you agree.

Adobe has a lot of work to do to please their customers. This is a site that has been set up for us poor developers, designers, animators, and general creatives to vent our anger at Adobe – the company, the products, and their pricing. If Adobe ignores this site, and sees it as a small number of angered individuals determined to destroy Adobe’s reputation they will be much mistaken. This site has comments from some of the most loyal users of Adobe products, from the people that genuinely care about their business, and these are also the most vocal – they are the core users that matter most to Adobe.

They are telling Adobe, directly, and in crystal clear English, exactly what is wrong with their current business. They’re even telling them how to put it right.

Dear Adobe, Ignore this site at your peril.

Genius in Yet Another Place on iTunes

James Gill / October 3, 2008

With the latest version of iTunes – 8.0.1, the Genius feature introduced in the original release has made it into yet another area of the interface – the “Now Playing” screen.

Apple seems extremely keen to promote this feature throughout its music product line, almost as if there were a profit motive, but other than the iTunes Genius Sidebar, it would seem that Steve and co. simply want us to listen to and discover more of our music.

iTunes 8.0.1 addresses quite a few bug fixes, and is recommended for all iTunes users.

You can download the latest version of iTunes here.

jParralax – View Images from a Different Angle

James Gill / October 1, 2008

Parallax is a really cool, powerful use of javascript from Stephen Band. Think of looking through a camera and having layers of objects at various distances moving around. Parallax achieves that effect using a combination static images, one for each layer.

“Parallax [is a jQuery library that] turns a selected element into a ‘window’, or viewport, and all its children into absolutely positioned layers that can be seen through the viewport. These layers move in response to the mouse, and, depending on their dimensions (and options for layer initialisation), they move by different amounts, in a parallaxy kind of way.”