Glossary of Advertising Terms

From Support

Account Activation

Account Creation

Account History

Account Performance

Action Name

Activation Fee

Activity

Actual cost-per-click (CPC)

Ad Delivery

Ad Group

Adjustment - Click Quality

Ad Placement

Ad ranking/Positioning

Ad Scheduling

Ads Diagnostic Tool

Ad Served Percentage (%)

Ad Serving

Ad Variations

Advertising Costs

AdWords Discounter

Affiliate

Approval Status

Approval Status_ Disapproved

Average Cost per Click (Avg. CPC)

Average Position (Avg. Pos.)

Average value

Balance Due

Balance Remaining row

Billing Email Address

Business Address

Campaign

Campaign Negative Keywords

Campaign Template

Card Verification Number (CVN)

Chance to Beat All

Chance to Beat Original

Channel

Channel account

Channel ad

Channel campaign

Charges

Click

Click-through Rate (CTR)

Combination

Content Provider

Contextual Advertising

Control Center

Conversion

Conversion Page

Conversion Rate

Conversion Rate Range

Conversions / Visitors

Conversion Tracking

Conversion Types

Cost / Conversion

Cost per action (CPA)

Cost / Transaction

CPC

CPM

Credit Limit

Cross-channel conversion tracking

Customer ID

Daily budget

Daily Budget

Destination URL

Disapproved Ads Page

Display URL

Distribution Preference

Domain

Double Serving

Editorial Guidelines

End Date

Exception request

Experiment

Frequency

Funds Remaining

Geo-Targeting

Image Ads

Impression

Impression Share

Impressions Per Day

Invalid Clicks

InVideo Ad (In-stream Video Ad)

Invoice Adjustment

Invoiced Amount

IP Address

Keyword

Keyword Insertion

Keyword Matching Options

Keyword State - Active

Keyword State - Inactive for Search

Keyword Status

Keyword-targeted campaign

Keyword Tool

Landing Page

Landing Page Quality

Local business ad

Maximum Cost-Per-Click

Maximum CPM bid

Minimum CPC bid

Multivariate testing

My Change History

Observed Improvement

1. of conversions

Opening Image

Optimisation

Original page

Outstanding Balance

Overdelivery Credit

Pacific Time (PST or PDT)

Page Sections

Pay-per-click (PPC)

Percentage of Visitors

Placement

Placement-targeted Campaign

Position Preference

Quality Based Minimum Bids

Quality Score Column

Quality Score for the content network

Reach

Recommended Daily Budget

Relevance

Return on Investment (ROI)

Search Total

Section Relevance Rating

Service Adjustment

Share of Voice

Standard Edition

Starter Edition

Starting Page

Test Page

Text Ad

Time Zone

Total value

Tracking URLs

Trademark

Traffic Estimator

Transaction

Unique user

URL - (Uniform Resource Locator)

Value / Click

Value / Cost

Variations

Video Ad Format - Click-to-Play Video Ad

Video Ad Format - Companion Ad Unit for Video

Video Ad Format, InVideo: Text Overlay Ad for Video

Video Stream (Embedded)

Video Units

What is a client manager?

What is 'unacceptable content'?

Zero impression keywords