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5 Mailchimp Alternatives You Need To Know In 2023


In this digital world we live in, email marketing remains as powerful as ever when it comes to growing and retaining your customer base. 

Like most things, it’s easy to deviate to well known names when you need a particular product or service. In the world of email marketing, Mailchimp is right up there. But does its popularity mean that Mailchimp is the right fit for your business? 

Whether the pricing is out of your budget, or the features don’t align with where your business is heading, if you’re here in search of Mailchimp alternatives, here are 5 for your consideration. 

What Is Mailchimp And How Does It Work?

Mailchimp alternatives GoSquared

Mailchimp is a marketing automation platform that’s best associated with email marketing. 

Founded 20 years ago, Mailchimp started out as an email tool aimed at small businesses. Now Mailchimp owns the largest market share in the email space, alongside the likes of Constant Contact, Campaign Monitor, Mailjet and AWeber. 

As well as email newsletters, you can also build landing pages and digital ads with Mailchimp. Plus create a website, set appointments and create a social media presence.

This makes Mailchimp more of a Swiss army knife in terms of the tools it can provide across all areas of your business.

Mailchimp Pricing

Mailchimp pricing depends on the plan you select, along with the number of contacts you have, with contact options ranging between 500 and 250,000+ contacts.

Based on a 10,000 user contact list, plans range from $87 (£82.12) per month to $299 (£282.24) per month. Once you get into the major corporation territory, plans for contact lists with 200,000 or more contacts start at £1,227.14 per month. 

A free plan also exists for businesses with up to 500 contacts. Though, features are severely limited compared with any of the paid Mailchimp plans. 

Why Look For Mailchimp Alternatives?

Like any relationship, breakups are always a possibility. 

As a business, email marketing campaigns are a big part of how you communicate with your customers and keep them engaged. So it’s fair to say that if any aspect of this process isn’t being fulfilled well by Mailchimp then you’ll be in search of an alternative to Mailchimp.

In August 2022, Mailchimp announced its CEO would be stepping down after 21 years at the helm. Huge company changes don’t necessarily mean the product itself is changing too. But, coupled with some widespread news reports about data breaches, and the departure of top-level management may tempt businesses to consider whether Mailchimp is still the right fit. 

Let’s also not forget the pricing of Mailchimp, which similar to HubSpot can be too expensive for most businesses to justify, especially those with larger contact lists. 

Even for those starting out, if you have above 500 contacts, or need access to the full range of features of a premium account, Mailchimp may prove too costly. 

Mailchimp Alternatives 

Whether you’ve been a Mailchimp customer for decades, or have skirted around taking a subscription out due to the cost, the good news is that plenty of Mailchimp alternatives exist these days.

As with any business expense, it all comes down to what will be the best fit for your needs. Plus, what kind of tool is capable of propelling your business to the next level in terms of subscribers and ultimately sales.

What To Consider Before Choosing An Email Marketing Platform

  • How many contacts do I have, and how will this figure change in the near future?
  • What features will most help me achieve my goals? For instance, audience segmentation, A/B testing, personalised sequencing etc.
  • What is the general reputation of the company? Do they have great customer service I can contact easily whenever I need to?
  • What experience does the platform have in businesses of my size or niche? Will they be able to cater to my specific needs?
  • Will the features provide the best experience for users, and reflect my business in the best possible light? (Aspects such as design features, excellent security measures etc.) 
  • How much does each tier cost, and can I scale up or down as needed? 


mailchimp alternative

We’ll start with what we know best, and that’s GoSquared Engage.

Since 2006, GoSquared has helped companies across the globe send more intelligent email marketing campaigns.

Audience segmentation is a huge focus of GoSquared Engage. That’s because, research has shown that the more you communicate with your audience (especially if you over communicate), the less you are actually engaging with them. Instead, GoSquared Engage helps to identify leads in a more intuitive way, so that you can send fewer emails that actually hit it out of the park. 

It’s also possible to integrate various tools with GoSquared, coincidentally including Mailchimp.

This is only scratching the surface of what GoSquared Engage can do. For any business ready to grow their email list, and maximise their ROI on email marketing, GoSquared Engage should be your first port of call. 

GoSquared pricing

GoSquared Engage starts at $79 per month. Each package has a vast range of features to help you scale your business.

It’s possible to try GoSquared Engage for free. You can also hop on a call with us for a personalised demo to walk you through all the features. 


mailchimp alternatives activecampaign

ActiveCampaign has solutions for email marketing, transactional email, marketing automation, CRM & sales automation, sales engagement along with service and support. So, it’s simply a case of picking an area that most fits your needs, which in this case would be email marketing.

For any seasoned email marketer, ActiveCampaign packs in a lot of tools to help you supercharge your customer communication. This includes the likes of multi-user editing, managed deliverability, custom data, geotracking, personalisation, social tracking and more. All of which can help improve open rates and segment user lists.

But as with Mailchimp, ActiveCampaign can become too costly, and even too complicated for your needs, depending on where you’re at with your business. At the very least, trying a monthly package first can help you decide whether or not ActiveCampaign is the right fit for your needs before committing. 

Read more: 5 ActiveCampaign Alternatives All Marketers Need To Know

ActiveCampaign pricing

ActiveCampaign packages start at $9 per year if you only have 500 contacts and are willing to commit to a yearly subscription upfront. Though, as you might expect, the number of features you’ll receive on this plan is extremely limited. 

Ramping things up to 10,000 contacts, and ActiveCampaign will cost anywhere between $174 to $424 billed monthly. It’s possible to get a package for over 100,000 contacts which is priced upon request. 


sendx reviews

For those with a very small number of contacts, SendX is another Mailchimp alternative that could be a better fit for where you’re at now. It has packages based on 1-15,000 subscribers, which is far less than most other providers, but perhaps ideal for startups or side hustles.

The range of features SendX offers includes unlimited email sends, email drip campaigns, drag & drop editor, A/B split testing, deliverability booster, email web forms, page targeting, Custom HTML & CSS, segmentation and more. 

A huge pro is that you can get to grips with all these different features if you’re moving up from Mailchimp’s free plan. Yet by the same token, you don’t have to commit to an extremely expensive subscription by making the leap. 

Though should your subscriber count max out the 15,000 limit, you’ll need to find yet another Mailchimp alternative. 

SendX pricing

SendX starts at $7.49 per month for up to 1,000 contacts if you commit to an annual package. The most expensive package SendX has is the 10,001 – 15,000 subscriber package, costing $79 per month, or $59 per month for the annual package. 

SendX offers a free 14 day trial. 


Ecosend email marketing ecofriendly sustainable

Did you know that email has a carbon footprint? Anywhere from 4g to 50g of CO2 is typically generated per email sent depending on its size. 

It’s not possible to stop sending emails altogether. But what is possible is to offset the carbon generated by emails through the use of renewable energy and tree planting initiatives. No need to figure out how to create such a reality for your business, as EcoSend have already done all the legwork for you. 

EcoSend isn’t just good for the planet, but for your email marketing campaigns too. As the only Mailchimp alternative on our list which is carbon negative (i.e., it removes more carbon from the atmosphere than is generated), it also contains all the features you could possibly need to achieve email marketing success. 

EcoSend pricing

EcoSend starts at $79 per month for 1,000 contacts. It is one of the few Mailchimp alternatives that can actually deliver a similar scale of product, as its packages run up to 100,000 contacts and above.

The highest tier package starts at $499, though a HubSpot Marketing Hub Enterprise package for the same number of contacts starts at $4,450 per month. So in contrast, EcoSend is much cheaper, packs in a fantastic number of features and will also boost your business’s green credentials. 



It’s impossible to write a post detailing alternatives to Mailchimp without mentioning one of the biggest players on the market, HubSpot

Like with Mailchimp, it’s possible to pretty much do it all with HubSpot. It has plans for marketing, sales, customer service, CMS and operations. Though, it’s fair to say that HubSpot really is designed for larger organisations or marketing experts. This is due both to the complexity of the tools available along with its steep pricing model. 

Something that HubSpot does incredibly well is provide helpful resources across marketing, and email marketing is no exception. So if you’re able to dedicate the time to study these, it will definitely boost your overall strategy. 

HubSpot pricing

There are several HubSpot price plans available, depending on the services you need. Focusing on the Marketing Hub, a starter package with 1,000 contacts ranges from $45 a month, through to an enterprise package with 100,000 contacts which costs $4,450 per month. 

Enjoying this post so far? Sign up for the free GoSquared newsletter, and we’ll send you even more helpful content like this right to your inbox! 

Mailchimp Alternatives FAQs

We’ve answered some of the most common questions about Mailchimp alternatives below. If you have any further questions, including if you’re looking for a customised solution for your business, then feel free to reach out to us. 

How To Migrate From Mailchimp

If you’re planning on joining us here at GoSquared, we’ve created a handy document running you through each step of Mailchimp migration.

Need any further assistance, or thinking of migrating from a different platform? Reach out to us at any time and our team will be able to provide further help. 

What Is Mailchimp Used For?

Although it now offers lots of services, Mailchimp is primarily used for creating email marketing campaigns. The key aspects Mailchimp offers relating to emails include email templates, segmentation, automation, analytics and AI. 

How To Create A Newsletter In Mailchimp

With a paid subscription, it’s possible to build a stunning array of newsletters in Mailchimp, by accessing the Campaign tab. Other free tools exist elsewhere on the internet where you can design beautiful campaigns or email newsletters, including the free GoSquared HTML email builder

Is Mailchimp Free To Use?

Mailchimp does indeed have a free plan. It is limited to 1 seat, 500 contacts and 2,500 monthly email sends. Only five features are available on the free plan including email support for 30 days only, pre-built email templates, basic reporting and analytics, forms and landing pages along with creative assistant. 

GoSquared Engage: Email Marketing Automation Made Simple

customer engagement platform gosquared

GoSquared Engage is an email automation platform that will help you capture leads, onboard users, make announcements and retain customers. Whether you’re looking to move away from Mailchimp, or simply upgrade to a more professional setup, we’d be more than happy to welcome you on board. 

Reach out to us at any time and one of our customer engagement experts will be right with you. It would be handy to know more about your business, including what your goals are for email marketing so we can help match you to the right product and features. 

Alternatively, if you’re familiar with us or email automation in general a great place to start is our free trial of Engage

For anything else, you can find the GoSquared team over on Twitter, Facebook or Instagram. Be sure to give us a follow, and let us know if you have any other Mailchimp alternatives to add to our list. 

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