{"id":10229,"date":"2026-02-03T19:27:28","date_gmt":"2026-02-03T19:27:28","guid":{"rendered":"https:\/\/www.gosquared.com\/blog\/?p=10229"},"modified":"2026-02-03T19:27:32","modified_gmt":"2026-02-03T19:27:32","slug":"20th-birthday","status":"publish","type":"post","link":"https:\/\/www.gosquared.com\/blog\/20th-birthday","title":{"rendered":"GoSquared turns 20"},"content":{"rendered":"\n
\"20<\/figure>\n\n\n\n

Today marks a huge milestone \u2014 GoSquared is 20 years old<\/strong>.<\/p>\n\n\n\n

Just two short decades ago we set out on a journey without knowing where it might lead.<\/p>\n\n\n\n

We knew we wanted to build nice things for nice people, on the internet.<\/p>\n\n\n\n

Today, I am incredibly proud of what we’ve achieved, and genuinely more excited than ever about what’s next.<\/p>\n\n\n\n

If you’re curious about how a software business can exist for 20 years, here’s our timeline from 3rd February 2006<\/a> through to today.<\/p>\n\n\n\n

\"Preview<\/a><\/figure>\n\n\n\n

What have we been up to?<\/h2>\n\n\n\n

A few years ago, we simplified GoSquared<\/a> \u2014 back to doing what most people know us for: beautiful, real-time, privacy-focused web analytics.<\/p>\n\n\n\n

We split out our email marketing product and created EcoSend<\/a> \u2014 where we’re building the best email marketing tools for charities and purpose-driven organisations.<\/p>\n\n\n\n

For as long as we can remember, our goal has been build tools that are simple, elegant, and useful \u2014 and today that same spirit continues to drive everything we do.<\/p>\n\n\n\n

2006 \u2014 the year of Casino Royale, the iPod nano, and the Nintendo Wii<\/h2>\n\n\n\n

The internet looked very different back in 2006 \u2014 no iPhone yet, CSS rounded corners were still a novelty, and “web stats” meant loading up some log files on your PHP server.<\/p>\n\n\n\n

Over 20 years, we\u2019ve seen entire technologies rise and fall. We’ve witnessed businesses thrive or fail depending on their reliance on data. And we’ve felt part of internet history as we’ve ridden the wave of advances in cloud computing.<\/p>\n\n\n\n

Back in 2009 we launched LiveStats<\/a>, our first real-time analytics tool \u2014 it showed live visitor activity without waiting for batch processing or cumbersome queries. Over the years we\u2019ve added historical reporting<\/a>, powerful APIs, email reports, integrations, and countless refinements to make analytics feel like magic, not a chore.<\/p>\n\n\n\n

But as the digital world has grown, complexity has grown too \u2014 and we\u2019ve learned a lot from our customers about what really matters. That\u2019s why, as we celebrate 20 years, we\u2019re as excited about the future<\/em> as we are proud of the past.<\/p>\n\n\n\n

Looking ahead: what\u2019s next for GoSquared?<\/h2>\n\n\n\n

If you’ve been a customer of GoSquared for some time, we feel you. There are aspects of the platform that you’ve been desperate to see some improvements to for a while. There are things you have been asking for for months.<\/p>\n\n\n\n

We use GoSquared every day, and no one feels the pain of current inadequacies like we do.<\/p>\n\n\n\n

We’re incredibly excited to say we’ve got some updates in store. In fact, some of our biggest updates in years.<\/p>\n\n\n\n

Here\u2019s a peek at what we\u2019re building next.<\/p>\n\n\n\n

📱 GoSquared for iOS<\/strong><\/h3>\n\n\n\n

We know you want easier access to your insights wherever you are. Soon you\u2019ll be able to access GoSquared analytics right from your iPhone. Real-time data and trends in your pocket, in an app. Not a web app \u2014 a real, native app. We’ve wanted this since day one, and we finally have something we’re getting proud enough to ship.<\/p>\n\n\n\n

Want early access? Sign up as a beta tester via TestFlight<\/a><\/p>\n\n\n\n

🎨 Improved look and feel<\/strong><\/h3>\n\n\n\n

We\u2019re working on an updated user experience across GoSquared \u2014 a more serene and clean interface, more intuitive navigation, and faster workflows, so you can focus on insights without any distractions.<\/p>\n\n\n\n

🔄 Many more updates<\/strong><\/h3>\n\n\n\n

From faster performance and more robust foundations, to smarter reports and new ways to visualise your data, there\u2019s a lot in the pipeline that we can\u2019t wait to share. To start with, as a little taster, we’ve given a little love to our homepage<\/a>, and simplified our signup pages<\/a> so they’re less laborious to fill out.<\/p>\n\n\n\n

Thank you<\/h2>\n\n\n\n

As always, this milestone isn\u2019t just about years \u2014 it\u2019s about our community of customers, partners, and supporters who\u2019ve been on this journey with us.<\/p>\n\n\n\n

Thank you for continuing to believe in us, telling us what you think, and for using GoSquared.<\/p>\n\n\n\n

Here\u2019s to 20 years of building great software<\/strong>, and to the next chapter…<\/p>\n\n\n\n

We\u2019re (still) just getting started.<\/p>\n\n\n\n

James and the team at GoSquared<\/p>\n","protected":false},"excerpt":{"rendered":"

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