{"id":29,"date":"2007-01-08T17:26:42","date_gmt":"2007-01-08T17:26:42","guid":{"rendered":"http:\/\/gosquared.com\/liquidicity\/archives\/29"},"modified":"2019-11-28T14:04:14","modified_gmt":"2019-11-28T14:04:14","slug":"itunes-replacement-at-macworld","status":"publish","type":"post","link":"https:\/\/www.gosquared.com\/blog\/itunes-replacement-at-macworld","title":{"rendered":"iTunes Replacement at MacWorld?"},"content":{"rendered":"

Pure speculation, but is it really right that iTunes <\/strong>should be used to organise all our media?<\/p>\n

\"iTunes<\/p>\n

iTunes is clearly a brand that Apple would like to keep, but most people would agree, iTunes was designed for music. The name simply reinforces that image. With the imminent release of iTV [or whichever wonderful name they give it] and the persistent rumours of a “true” video iPod, it seems that now is the perfect time to introduce a media browser designed for more than just music.<\/p>\n

I thought iTunes did video brilliantly…<\/strong> Well, it manages. On the other hand, when you look at the underlying files and folders, you quickly see music is what it’s all about. I would imagine you have realised that the default location to store videos with iTunes is inside your music<\/strong> folder. Does this make sense? Perhaps, if it was only music videos you were organising, but the truth is a lot of iTunes users now subscribe to video podcasts, download TV shows and movies from the iTunes store, and rip their own DVDs with 3rd party applications.<\/p>\n

Apple have plenty of reasons to be reluctant to replace iTunes.<\/strong> You only need to look at any iPod ad to see “iPod + iTunes.” Quite simply, the brand is worth far more than any new application. But wait, what are they going to call iTV?<\/strong> The product that could do for living room media what the iPod did for digital music. A product that deals with all forms of media: videos, photos, music, podcasts. With the introduction of iTV people could be recording TV back to their Macs via wifi, a complicated process that needs to be simplified. iTunes is not currently ready to handle this sort of multimedia functionality.<\/p>\n

So what would they call the iTunes replacement? <\/strong>A very good question. I think this could become clear when they decide on the final name for the iTV tomorrow. The ecosystem would then be complete: Media Organising Application superior to iTunes + iPod line + iTV.<\/p>\n

Oh, there is one more thing… The Apple Phone. Let’s not go there.<\/p>\n

[Just to let you know, iTunes, iTunes logo, Apple, iPod, and a few others belong to Apple Computer Inc.]<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Pure speculation, but is it really right that iTunes should be used to organise all our media? iTunes is clearly…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1586],"tags":[],"class_list":["post-29","post","type-post","status-publish","format-standard","hentry","category-gosquared-updates"],"yoast_head":"\niTunes Replacement at MacWorld? - GoSquared Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gosquared.com\/blog\/itunes-replacement-at-macworld\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"iTunes Replacement at MacWorld?\" \/>\n<meta property=\"og:description\" content=\"Pure speculation, but is it really right that iTunes should be used to organise all our media? iTunes is clearly...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gosquared.com\/blog\/itunes-replacement-at-macworld\" \/>\n<meta property=\"og:site_name\" content=\"GoSquared Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GoSquared\" \/>\n<meta property=\"article:published_time\" content=\"2007-01-08T17:26:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-28T14:04:14+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.gosquared.com\/images\/iTunesReplacement2.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@JamesJGill\" \/>\n<meta name=\"twitter:site\" content=\"@GoSquared\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"James Gill\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#organization\",\"name\":\"GoSquared\",\"url\":\"https:\/\/www.gosquared.com\/blog\/\",\"sameAs\":[\"https:\/\/instagram.com\/gosquaredteam\",\"https:\/\/www.linkedin.com\/company\/go-squared-ltd.\",\"https:\/\/www.facebook.com\/GoSquared\",\"https:\/\/twitter.com\/GoSquared\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2015\/07\/gosquared.png\",\"contentUrl\":\"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2015\/07\/gosquared.png\",\"width\":1270,\"height\":250,\"caption\":\"GoSquared\"},\"image\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#website\",\"url\":\"https:\/\/www.gosquared.com\/blog\/\",\"name\":\"GoSquared Blog\",\"description\":\"Turn visitors into customers.\",\"publisher\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.gosquared.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/itunes-replacement-at-macworld#primaryimage\",\"url\":\"http:\/\/www.gosquared.com\/images\/iTunesReplacement2.png\",\"contentUrl\":\"http:\/\/www.gosquared.com\/images\/iTunesReplacement2.png\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/itunes-replacement-at-macworld#webpage\",\"url\":\"https:\/\/www.gosquared.com\/blog\/itunes-replacement-at-macworld\",\"name\":\"iTunes Replacement at MacWorld? - GoSquared Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/itunes-replacement-at-macworld#primaryimage\"},\"datePublished\":\"2007-01-08T17:26:42+00:00\",\"dateModified\":\"2019-11-28T14:04:14+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/itunes-replacement-at-macworld#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.gosquared.com\/blog\/itunes-replacement-at-macworld\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/itunes-replacement-at-macworld#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.gosquared.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"iTunes Replacement at MacWorld?\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/itunes-replacement-at-macworld#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/itunes-replacement-at-macworld#webpage\"},\"author\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/#\/schema\/person\/7b8729da7ca77395a2281bad91768fbe\"},\"headline\":\"iTunes Replacement at MacWorld?\",\"datePublished\":\"2007-01-08T17:26:42+00:00\",\"dateModified\":\"2019-11-28T14:04:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/itunes-replacement-at-macworld#webpage\"},\"wordCount\":372,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/itunes-replacement-at-macworld#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.gosquared.com\/images\/iTunesReplacement2.png\",\"articleSection\":[\"GoSquared Updates\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.gosquared.com\/blog\/itunes-replacement-at-macworld#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#\/schema\/person\/7b8729da7ca77395a2281bad91768fbe\",\"name\":\"James Gill\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/46c3ae1aefe2bdb6765a3153018aeba55de419fa36083b8dcdf9ee49ffcb5a2f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/46c3ae1aefe2bdb6765a3153018aeba55de419fa36083b8dcdf9ee49ffcb5a2f?s=96&d=mm&r=g\",\"caption\":\"James Gill\"},\"description\":\"James is CEO and one of the co-founders of GoSquared. He also likes to talk about design.\",\"sameAs\":[\"http:\/\/www.gosquared.com\/\",\"https:\/\/twitter.com\/JamesJGill\"],\"url\":\"https:\/\/www.gosquared.com\/blog\/author\/g\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"iTunes Replacement at MacWorld? - GoSquared Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gosquared.com\/blog\/itunes-replacement-at-macworld","og_locale":"en_US","og_type":"article","og_title":"iTunes Replacement at MacWorld?","og_description":"Pure speculation, but is it really right that iTunes should be used to organise all our media? iTunes is clearly...","og_url":"https:\/\/www.gosquared.com\/blog\/itunes-replacement-at-macworld","og_site_name":"GoSquared Blog","article_publisher":"https:\/\/www.facebook.com\/GoSquared","article_published_time":"2007-01-08T17:26:42+00:00","article_modified_time":"2019-11-28T14:04:14+00:00","og_image":[{"url":"http:\/\/www.gosquared.com\/images\/iTunesReplacement2.png"}],"twitter_card":"summary_large_image","twitter_creator":"@JamesJGill","twitter_site":"@GoSquared","twitter_misc":{"Written by":"James Gill","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.gosquared.com\/blog\/#organization","name":"GoSquared","url":"https:\/\/www.gosquared.com\/blog\/","sameAs":["https:\/\/instagram.com\/gosquaredteam","https:\/\/www.linkedin.com\/company\/go-squared-ltd.","https:\/\/www.facebook.com\/GoSquared","https:\/\/twitter.com\/GoSquared"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gosquared.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2015\/07\/gosquared.png","contentUrl":"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2015\/07\/gosquared.png","width":1270,"height":250,"caption":"GoSquared"},"image":{"@id":"https:\/\/www.gosquared.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.gosquared.com\/blog\/#website","url":"https:\/\/www.gosquared.com\/blog\/","name":"GoSquared Blog","description":"Turn visitors into customers.","publisher":{"@id":"https:\/\/www.gosquared.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gosquared.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gosquared.com\/blog\/itunes-replacement-at-macworld#primaryimage","url":"http:\/\/www.gosquared.com\/images\/iTunesReplacement2.png","contentUrl":"http:\/\/www.gosquared.com\/images\/iTunesReplacement2.png"},{"@type":"WebPage","@id":"https:\/\/www.gosquared.com\/blog\/itunes-replacement-at-macworld#webpage","url":"https:\/\/www.gosquared.com\/blog\/itunes-replacement-at-macworld","name":"iTunes Replacement at MacWorld? - GoSquared Blog","isPartOf":{"@id":"https:\/\/www.gosquared.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gosquared.com\/blog\/itunes-replacement-at-macworld#primaryimage"},"datePublished":"2007-01-08T17:26:42+00:00","dateModified":"2019-11-28T14:04:14+00:00","breadcrumb":{"@id":"https:\/\/www.gosquared.com\/blog\/itunes-replacement-at-macworld#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gosquared.com\/blog\/itunes-replacement-at-macworld"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.gosquared.com\/blog\/itunes-replacement-at-macworld#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gosquared.com\/blog"},{"@type":"ListItem","position":2,"name":"iTunes Replacement at MacWorld?"}]},{"@type":"Article","@id":"https:\/\/www.gosquared.com\/blog\/itunes-replacement-at-macworld#article","isPartOf":{"@id":"https:\/\/www.gosquared.com\/blog\/itunes-replacement-at-macworld#webpage"},"author":{"@id":"https:\/\/www.gosquared.com\/blog\/#\/schema\/person\/7b8729da7ca77395a2281bad91768fbe"},"headline":"iTunes Replacement at MacWorld?","datePublished":"2007-01-08T17:26:42+00:00","dateModified":"2019-11-28T14:04:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gosquared.com\/blog\/itunes-replacement-at-macworld#webpage"},"wordCount":372,"commentCount":1,"publisher":{"@id":"https:\/\/www.gosquared.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.gosquared.com\/blog\/itunes-replacement-at-macworld#primaryimage"},"thumbnailUrl":"http:\/\/www.gosquared.com\/images\/iTunesReplacement2.png","articleSection":["GoSquared Updates"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gosquared.com\/blog\/itunes-replacement-at-macworld#respond"]}]},{"@type":"Person","@id":"https:\/\/www.gosquared.com\/blog\/#\/schema\/person\/7b8729da7ca77395a2281bad91768fbe","name":"James Gill","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gosquared.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/46c3ae1aefe2bdb6765a3153018aeba55de419fa36083b8dcdf9ee49ffcb5a2f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/46c3ae1aefe2bdb6765a3153018aeba55de419fa36083b8dcdf9ee49ffcb5a2f?s=96&d=mm&r=g","caption":"James Gill"},"description":"James is CEO and one of the co-founders of GoSquared. He also likes to talk about design.","sameAs":["http:\/\/www.gosquared.com\/","https:\/\/twitter.com\/JamesJGill"],"url":"https:\/\/www.gosquared.com\/blog\/author\/g"}]}},"wps_subtitle":"","_links":{"self":[{"href":"https:\/\/www.gosquared.com\/blog\/wp-json\/wp\/v2\/posts\/29","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gosquared.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gosquared.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gosquared.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gosquared.com\/blog\/wp-json\/wp\/v2\/comments?post=29"}],"version-history":[{"count":0,"href":"https:\/\/www.gosquared.com\/blog\/wp-json\/wp\/v2\/posts\/29\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.gosquared.com\/blog\/wp-json\/wp\/v2\/media?parent=29"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gosquared.com\/blog\/wp-json\/wp\/v2\/categories?post=29"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gosquared.com\/blog\/wp-json\/wp\/v2\/tags?post=29"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}