{"id":3603,"date":"2013-01-28T17:15:55","date_gmt":"2013-01-28T17:15:55","guid":{"rendered":"https:\/\/www.gosquared.com\/blog\/?p=3603"},"modified":"2019-11-28T12:35:44","modified_gmt":"2019-11-28T12:35:44","slug":"roundup-data-driven-london","status":"publish","type":"post","link":"https:\/\/www.gosquared.com\/blog\/roundup-data-driven-london","title":{"rendered":"Roundup of Data Driven London"},"content":{"rendered":"<p><img decoding=\"async\" src=\"\/\/static.gosquared.com\/images\/liquidicity\/13_01_23_datadrivenlondon_01.jpg\" alt=\"GoSquared at Data Driven London - an event about analytics, metrics, and data by Geckoboard and GoSquared\"\/><\/p>\n<p>On Friday 25th of January, we put on a metrics focused event with our friends at <a href=\"http:\/\/www.geckoboard.com\/\" title=\"Geckoboard - works great with GoSquared\" target=\"_blank\" rel=\"noopener noreferrer\">Geckoboard<\/a> called <a href=\"http:\/\/www.datadrivenlondon.com\/\" title=\"Data Driven London\" target=\"_blank\" rel=\"noopener noreferrer\">Data Driven London<\/a>.<\/p>\n<h2>Getting data driven at your startup<\/h2>\n<p>I (<a href=\"http:\/\/jamesgill.tumblr.com\/\" title=\"James Gill - CEO of GoSquared - Blog\" target=\"_blank\" rel=\"noopener noreferrer\">James<\/a>) gave a talk about how startups can get more data driven, and we focused around a few of the metrics we track here at GoSquared, and others that fit into the <a href=\"http:\/\/www.slideshare.net\/dmc500hats\/startup-metrics-for-pirates-long-version\" title=\"Pirate Metrics - get more data driven with analytics and metrics for startups\" target=\"_blank\" rel=\"noopener noreferrer\">Pirate Metrics<\/a> way of thinking.<\/p>\n<p><img decoding=\"async\" src=\"\/\/static.gosquared.com\/images\/liquidicity\/13_01_28_ddl_01.jpg\" alt=\"James Gill and GoSquared at the Data Driven London event by Geckoboard\" \/><\/p>\n<h2>A handful of my slides from the event<\/h2>\n<p>Here&#8217;s a couple of the slides that give you a taster of what we spoke about at Data Driven London. Give us a shout if you want to learn more.<\/p>\n<h3>Data Driven Resolutions<\/h3>\n<p>A quick guide to getting more data driven in your startup.<\/p>\n<p><img decoding=\"async\" src=\"\/\/static.gosquared.com\/images\/liquidicity\/13_01_28_DDL_01_002.jpg\" alt=\"James Gill and GoSquared at the Data Driven London event by Geckoboard\" \/><\/p>\n<h3>What GoSquared Does<\/h3>\n<p>GoSquared is real-time analytics &#8211; monitor what&#8217;s happening on your site, as it happens. Act now. Not tomorrow.<\/p>\n<p><img decoding=\"async\" src=\"\/\/static.gosquared.com\/images\/liquidicity\/13_01_28_DDL_01_005.jpg\" alt=\"James Gill and GoSquared at the Data Driven London event by Geckoboard\" \/><\/p>\n<h3>An introduction to Pirate Metrics<\/h3>\n<p>Focusing on Activation, Acquisition, Retention, Referral, and ultimately Revenue. With some help from Dave McClure.<\/p>\n<p><img decoding=\"async\" src=\"\/\/static.gosquared.com\/images\/liquidicity\/13_01_28_DDL_01_011.jpg\" alt=\"James Gill and GoSquared at the Data Driven London event by Geckoboard\" \/><\/p>\n<h3>AARRR<\/h3>\n<p>These are Pirate Metrics.<\/p>\n<p><img decoding=\"async\" src=\"\/\/static.gosquared.com\/images\/liquidicity\/13_01_28_DDL_01_012.jpg\" alt=\"James Gill and GoSquared at the Data Driven London event by Geckoboard\" \/><\/p>\n<h3>Acquisition<\/h3>\n<p>How you get new users on board.<\/p>\n<p><img decoding=\"async\" src=\"\/\/static.gosquared.com\/images\/liquidicity\/13_01_28_DDL_01_015.jpg\" alt=\"James Gill and GoSquared at the Data Driven London event by Geckoboard\" \/><\/p>\n<h3>Activation<\/h3>\n<p>Converting signups into happy users.<\/p>\n<p><img decoding=\"async\" src=\"\/\/static.gosquared.com\/images\/liquidicity\/13_01_28_DDL_01_018.jpg\" alt=\"James Gill and GoSquared at the Data Driven London event by Geckoboard\" \/><\/p>\n<h3>Retention<\/h3>\n<p>Keeping your users happy and reducing churn.<\/p>\n<p><img decoding=\"async\" src=\"\/\/static.gosquared.com\/images\/liquidicity\/13_01_28_DDL_01_021.jpg\" alt=\"James Gill and GoSquared at the Data Driven London event by Geckoboard\" \/><\/p>\n<h3>Referral<\/h3>\n<p>Your users like the service enough to recommend it to their friends.<\/p>\n<p><img decoding=\"async\" src=\"\/\/static.gosquared.com\/images\/liquidicity\/13_01_28_DDL_01_024.jpg\" alt=\"James Gill and GoSquared at the Data Driven London event by Geckoboard\" \/><\/p>\n<h3>Revenue<\/h3>\n<p>Making money from your users. Crazy thought eh?!<\/p>\n<p><img decoding=\"async\" src=\"\/\/static.gosquared.com\/images\/liquidicity\/13_01_28_DDL_01_027.jpg\" alt=\"James Gill and GoSquared at the Data Driven London event by Geckoboard\" \/><\/p>\n<h2>Data Driven Feedback<\/h2>\n<p>There you have it, a short summary of my talk at Data Driven London. Give us a shout via Twitter if you have any questions or suggestions for improvement, and make sure you check out both <a href=\"https:\/\/www.gosquared.com\/\" title=\"GoSquared - real-time analytics for your business\">GoSquared<\/a> and <a href=\"http:\/\/www.geckoboard.com\/\" title=\"Geckoboard - data visualisation that works great with GoSquared\" target=\"_blank\" rel=\"noopener noreferrer\">Geckoboard<\/a> if you want some help getting data driven at your company.<\/p>\n<p>Cheers!<\/p>\n","protected":false},"excerpt":{"rendered":"<p><img decoding=\"async\" src=\"\/\/static.gosquared.com\/images\/liquidicity\/13_01_23_datadrivenlondon_01.jpg\" alt=\"GoSquared at Data Driven London - an event about analytics, metrics, and data by Geckoboard and GoSquared\"\/><\/p>\n<p>On Friday 25th of January, we put on a metrics focused event with our friends at <a href=\"http:\/\/www.geckoboard.com\/\" title=\"Geckoboard - works great with GoSquared\" target=\"_blank\" rel=\"noopener noreferrer\">Geckoboard<\/a> called <a href=\"http:\/\/www.datadrivenlondon.com\/\" title=\"Data Driven London\" target=\"_blank\" rel=\"noopener noreferrer\">Data Driven London<\/a>.<\/p>\n<h2>Getting data driven at your startup<\/h2>\n<p>I (<a href=\"http:\/\/jamesgill.tumblr.com\/\" title=\"James Gill - CEO of GoSquared - Blog\" target=\"_blank\" rel=\"noopener noreferrer\">James<\/a>) gave a talk about how startups can get more data driven, and we focused around a few of the metrics we track here at GoSquared, and others that fit into the <a href=\"http:\/\/www.slideshare.net\/dmc500hats\/startup-metrics-for-pirates-long-version\" title=\"Pirate Metrics - get more data driven with analytics and metrics for startups\" target=\"_blank\" rel=\"noopener noreferrer\">Pirate Metrics<\/a> way of thinking.<\/p>\n<p>Here&#8217;s a couple of the slides that give you a taster of what we spoke about at Data Driven London. Give us a shout if you want to learn more.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1586],"tags":[1020,182,254,399,571,608,750],"class_list":["post-3603","post","type-post","status-publish","format-standard","hentry","category-gosquared-updates","tag-campus","tag-ceo","tag-data","tag-google","tag-london","tag-metrics","tag-real-time"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.6 (Yoast SEO v19.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Roundup of Data Driven London - GoSquared Blog<\/title>\n<meta name=\"description\" content=\"A roundup of the GoSquared + Geckoboard event, Data Driven London, with a summary of our talk on pirate metrics for startups.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gosquared.com\/blog\/roundup-data-driven-london\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roundup of Data Driven London\" \/>\n<meta property=\"og:description\" content=\"A roundup of the GoSquared + Geckoboard event, Data Driven London, with a summary of our talk on pirate metrics for startups.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gosquared.com\/blog\/roundup-data-driven-london\" \/>\n<meta property=\"og:site_name\" content=\"GoSquared Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GoSquared\" \/>\n<meta property=\"article:published_time\" content=\"2013-01-28T17:15:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-28T12:35:44+00:00\" \/>\n<meta property=\"og:image\" content=\"\/\/static.gosquared.com\/images\/liquidicity\/13_01_23_datadrivenlondon_01.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@JamesJGill\" \/>\n<meta name=\"twitter:site\" content=\"@GoSquared\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"James Gill\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#organization\",\"name\":\"GoSquared\",\"url\":\"https:\/\/www.gosquared.com\/blog\/\",\"sameAs\":[\"https:\/\/instagram.com\/gosquaredteam\",\"https:\/\/www.linkedin.com\/company\/go-squared-ltd.\",\"https:\/\/www.facebook.com\/GoSquared\",\"https:\/\/twitter.com\/GoSquared\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2015\/07\/gosquared.png\",\"contentUrl\":\"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2015\/07\/gosquared.png\",\"width\":1270,\"height\":250,\"caption\":\"GoSquared\"},\"image\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#website\",\"url\":\"https:\/\/www.gosquared.com\/blog\/\",\"name\":\"GoSquared Blog\",\"description\":\"Turn visitors into customers.\",\"publisher\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.gosquared.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/roundup-data-driven-london#webpage\",\"url\":\"https:\/\/www.gosquared.com\/blog\/roundup-data-driven-london\",\"name\":\"Roundup of Data Driven London - GoSquared Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/#website\"},\"datePublished\":\"2013-01-28T17:15:55+00:00\",\"dateModified\":\"2019-11-28T12:35:44+00:00\",\"description\":\"A roundup of the GoSquared + Geckoboard event, Data Driven London, with a summary of our talk on pirate metrics for startups.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/roundup-data-driven-london#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.gosquared.com\/blog\/roundup-data-driven-london\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/roundup-data-driven-london#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.gosquared.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Roundup of Data Driven London\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/roundup-data-driven-london#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/roundup-data-driven-london#webpage\"},\"author\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/#\/schema\/person\/7b8729da7ca77395a2281bad91768fbe\"},\"headline\":\"Roundup of Data Driven London\",\"datePublished\":\"2013-01-28T17:15:55+00:00\",\"dateModified\":\"2019-11-28T12:35:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/roundup-data-driven-london#webpage\"},\"wordCount\":266,\"publisher\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/#organization\"},\"keywords\":[\"Campus\",\"CEO\",\"Data\",\"Google\",\"London\",\"Metrics\",\"Real-Time\"],\"articleSection\":[\"GoSquared Updates\"],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#\/schema\/person\/7b8729da7ca77395a2281bad91768fbe\",\"name\":\"James Gill\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/46c3ae1aefe2bdb6765a3153018aeba55de419fa36083b8dcdf9ee49ffcb5a2f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/46c3ae1aefe2bdb6765a3153018aeba55de419fa36083b8dcdf9ee49ffcb5a2f?s=96&d=mm&r=g\",\"caption\":\"James Gill\"},\"description\":\"James is CEO and one of the co-founders of GoSquared. He also likes to talk about design.\",\"sameAs\":[\"http:\/\/www.gosquared.com\/\",\"https:\/\/twitter.com\/JamesJGill\"],\"url\":\"https:\/\/www.gosquared.com\/blog\/author\/g\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Roundup of Data Driven London - GoSquared Blog","description":"A roundup of the GoSquared + Geckoboard event, Data Driven London, with a summary of our talk on pirate metrics for startups.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gosquared.com\/blog\/roundup-data-driven-london","og_locale":"en_US","og_type":"article","og_title":"Roundup of Data Driven London","og_description":"A roundup of the GoSquared + Geckoboard event, Data Driven London, with a summary of our talk on pirate metrics for startups.","og_url":"https:\/\/www.gosquared.com\/blog\/roundup-data-driven-london","og_site_name":"GoSquared Blog","article_publisher":"https:\/\/www.facebook.com\/GoSquared","article_published_time":"2013-01-28T17:15:55+00:00","article_modified_time":"2019-11-28T12:35:44+00:00","og_image":[{"url":"\/\/static.gosquared.com\/images\/liquidicity\/13_01_23_datadrivenlondon_01.jpg"}],"twitter_card":"summary_large_image","twitter_creator":"@JamesJGill","twitter_site":"@GoSquared","twitter_misc":{"Written by":"James Gill","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.gosquared.com\/blog\/#organization","name":"GoSquared","url":"https:\/\/www.gosquared.com\/blog\/","sameAs":["https:\/\/instagram.com\/gosquaredteam","https:\/\/www.linkedin.com\/company\/go-squared-ltd.","https:\/\/www.facebook.com\/GoSquared","https:\/\/twitter.com\/GoSquared"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gosquared.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2015\/07\/gosquared.png","contentUrl":"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2015\/07\/gosquared.png","width":1270,"height":250,"caption":"GoSquared"},"image":{"@id":"https:\/\/www.gosquared.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.gosquared.com\/blog\/#website","url":"https:\/\/www.gosquared.com\/blog\/","name":"GoSquared Blog","description":"Turn visitors into customers.","publisher":{"@id":"https:\/\/www.gosquared.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gosquared.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.gosquared.com\/blog\/roundup-data-driven-london#webpage","url":"https:\/\/www.gosquared.com\/blog\/roundup-data-driven-london","name":"Roundup of Data Driven London - GoSquared Blog","isPartOf":{"@id":"https:\/\/www.gosquared.com\/blog\/#website"},"datePublished":"2013-01-28T17:15:55+00:00","dateModified":"2019-11-28T12:35:44+00:00","description":"A roundup of the GoSquared + Geckoboard event, Data Driven London, with a summary of our talk on pirate metrics for startups.","breadcrumb":{"@id":"https:\/\/www.gosquared.com\/blog\/roundup-data-driven-london#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gosquared.com\/blog\/roundup-data-driven-london"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.gosquared.com\/blog\/roundup-data-driven-london#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gosquared.com\/blog"},{"@type":"ListItem","position":2,"name":"Roundup of Data Driven London"}]},{"@type":"Article","@id":"https:\/\/www.gosquared.com\/blog\/roundup-data-driven-london#article","isPartOf":{"@id":"https:\/\/www.gosquared.com\/blog\/roundup-data-driven-london#webpage"},"author":{"@id":"https:\/\/www.gosquared.com\/blog\/#\/schema\/person\/7b8729da7ca77395a2281bad91768fbe"},"headline":"Roundup of Data Driven London","datePublished":"2013-01-28T17:15:55+00:00","dateModified":"2019-11-28T12:35:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gosquared.com\/blog\/roundup-data-driven-london#webpage"},"wordCount":266,"publisher":{"@id":"https:\/\/www.gosquared.com\/blog\/#organization"},"keywords":["Campus","CEO","Data","Google","London","Metrics","Real-Time"],"articleSection":["GoSquared Updates"],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.gosquared.com\/blog\/#\/schema\/person\/7b8729da7ca77395a2281bad91768fbe","name":"James Gill","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gosquared.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/46c3ae1aefe2bdb6765a3153018aeba55de419fa36083b8dcdf9ee49ffcb5a2f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/46c3ae1aefe2bdb6765a3153018aeba55de419fa36083b8dcdf9ee49ffcb5a2f?s=96&d=mm&r=g","caption":"James Gill"},"description":"James is CEO and one of the co-founders of GoSquared. He also likes to talk about design.","sameAs":["http:\/\/www.gosquared.com\/","https:\/\/twitter.com\/JamesJGill"],"url":"https:\/\/www.gosquared.com\/blog\/author\/g"}]}},"wps_subtitle":"","_links":{"self":[{"href":"https:\/\/www.gosquared.com\/blog\/wp-json\/wp\/v2\/posts\/3603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gosquared.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gosquared.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gosquared.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gosquared.com\/blog\/wp-json\/wp\/v2\/comments?post=3603"}],"version-history":[{"count":0,"href":"https:\/\/www.gosquared.com\/blog\/wp-json\/wp\/v2\/posts\/3603\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.gosquared.com\/blog\/wp-json\/wp\/v2\/media?parent=3603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gosquared.com\/blog\/wp-json\/wp\/v2\/categories?post=3603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gosquared.com\/blog\/wp-json\/wp\/v2\/tags?post=3603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}