{"id":3632,"date":"2013-02-12T10:41:47","date_gmt":"2013-02-12T10:41:47","guid":{"rendered":"https:\/\/www.gosquared.com\/blog\/?p=3632"},"modified":"2019-11-28T12:34:51","modified_gmt":"2019-11-28T12:34:51","slug":"pinterest-guide-for-startups","status":"publish","type":"post","link":"https:\/\/www.gosquared.com\/blog\/pinterest-guide-for-startups","title":{"rendered":"A brief startup guide to Pinterest"},"content":{"rendered":"

\"Pinterest<\/p>\n

This is a guest post by Dominic Tarn<\/strong>, EMEA Head of Marketing for Pinster<\/a>.<\/em><\/p>\n

Social media marketing is set to get a lot more interesting during 2013. For startups this means getting ahead of the curve, because when you are competing against millions of other companies<\/a> of a similar size in an attempt to capture the attention of hundreds of thousands of early adopters, you need to raise your game. <\/p>\n

This means startups need to adopt two core aspects of marketing in the social media jungle: images and words. Content marketing is taking off in a big way. And so is the use of images, videos, and info-graphics. <\/p>\n

28 million US visitors and counting<\/h2>\n

Pinterest<\/a> is an image based social network which keeps on growing, having attained an increase of 2000% in 2012. comScore<\/a> notes they had 28 million US visitors in December, up from 25 million in September. Pinterest is worth over $1.5bn, having so far raised $138 million. <\/p>\n

What Pinterest means for your ecommerce startup<\/h2>\n

If you are an e-commerce startup then this is where you need to be. Not in a few months, but now. TechCrunch has christened it \u201cAmazon, but social.\u201d Might Amazon make it an offer it can\u2019t refuse<\/a>? Perhaps. Its true value lies in the demographics, especially for e-commerce and m-commerce companies alike, and particularly for those who sell predominantly to women. Forbes reports Pinterest is very popular with \u201ccollege-educated females between the ages of 25 of 44.\u201d Known as a \u2018sweet spot\u2019, for brands, due to their purchasing power, and prolific use of e-commerce and social networks. <\/p>\n

Tracking your Pinterest audience<\/h2>\n

Which means as a startup you need to interact with this vast and growing body of users. Organic growth won\u2019t happen overnight, but if you share and re-pin images related to your brand, like fashion designer Joy Cho<\/a> (83 boards, 12.4 million followers, and counting) then using Pinterest will start to generate results. Equally, if you invest in an analytics tool, like Pinster<\/a>, (recently launched their free beta<\/a>) then you can gain a greater understanding of your audience, including how and when best to engage with them. You will be glad you jumped on the Pinterest bandwagon sooner rather than later.<\/p>\n

About the author<\/h2>\n

Dominic Tarn is EMEA Head of Marketing for Pinster<\/a>, a Socialrithmic<\/a> product. Supercharge your Pinterest efforts.<\/p>\n","protected":false},"excerpt":{"rendered":"

\"Pinterest<\/p>\n

This is a guest post by Dominic Tarn<\/strong>, EMEA Head of Marketing for Pinster<\/a>.<\/em><\/p>\n

Social media marketing is set to get a lot more interesting during 2013. For startups this means getting ahead of the curve, because when you are competing against millions of other companies<\/a> of a similar size in an attempt to capture the attention of hundreds of thousands of early adopters, you need to raise your game. <\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1208],"tags":[96,592,608,841],"class_list":["post-3632","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-analytics","tag-marketing","tag-metrics","tag-startups"],"yoast_head":"\nA brief startup guide to Pinterest - GoSquared Blog<\/title>\n<meta name=\"description\" content=\"A guide to collecting and using analytics for Pinterest in your startup business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gosquared.com\/blog\/pinterest-guide-for-startups\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A brief startup guide to Pinterest\" \/>\n<meta property=\"og:description\" content=\"A guide to collecting and using analytics for Pinterest in your startup business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gosquared.com\/blog\/pinterest-guide-for-startups\" \/>\n<meta property=\"og:site_name\" content=\"GoSquared Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GoSquared\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-12T10:41:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-28T12:34:51+00:00\" \/>\n<meta property=\"og:image\" content=\"\/\/static.gosquared.com\/images\/liquidicity\/13_02_12_pinterest_01_790x400.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@JamesJGill\" \/>\n<meta name=\"twitter:site\" content=\"@GoSquared\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"James Gill\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#organization\",\"name\":\"GoSquared\",\"url\":\"https:\/\/www.gosquared.com\/blog\/\",\"sameAs\":[\"https:\/\/instagram.com\/gosquaredteam\",\"https:\/\/www.linkedin.com\/company\/go-squared-ltd.\",\"https:\/\/www.facebook.com\/GoSquared\",\"https:\/\/twitter.com\/GoSquared\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2015\/07\/gosquared.png\",\"contentUrl\":\"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2015\/07\/gosquared.png\",\"width\":1270,\"height\":250,\"caption\":\"GoSquared\"},\"image\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#website\",\"url\":\"https:\/\/www.gosquared.com\/blog\/\",\"name\":\"GoSquared Blog\",\"description\":\"Turn visitors into customers.\",\"publisher\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.gosquared.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/pinterest-guide-for-startups#webpage\",\"url\":\"https:\/\/www.gosquared.com\/blog\/pinterest-guide-for-startups\",\"name\":\"A brief startup guide to Pinterest - 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