{"id":4207,"date":"2013-10-14T14:27:07","date_gmt":"2013-10-14T14:27:07","guid":{"rendered":"https:\/\/www.gosquared.com\/blog\/?p=4207"},"modified":"2019-11-28T12:27:02","modified_gmt":"2019-11-28T12:27:02","slug":"changes-to-search","status":"publish","type":"post","link":"https:\/\/www.gosquared.com\/blog\/changes-to-search","title":{"rendered":"Changes to Search in GoSquared"},"content":{"rendered":"

\"Changes<\/p>\n

Every day we make changes to GoSquared in the interest of our customers \u2013 to make it easier and faster for them to understand what’s happening on their websites.<\/p>\n

Today we’re introducing a few changes to how we define search traffic in GoSquared.<\/p>\n

Google Search terms “Not provided”<\/h2>\n

Recently, Google has been making moves to increase the number of searches where no keyword data is provided. What does this mean? Analytics services like GoSquared (and, believe it or not, Google Analytics) cannot show which keywords and phrases your visitors are searching on Google before reaching your site.<\/p>\n

Why is Google hiding search term information?<\/h2>\n

There are many theories out there for why Google is hiding search term information from their users. The hundreds of posts out there on the topic range from conspiracy theories<\/a> to suggestions for how it’ll help you become a better marketer<\/a>.<\/p>\n

Our belief, shared by our good friend Peter O’Neil of L3Analytics<\/a>, is that Google has made these changes primarily to improve the overall quality of content and search on the web, and reduce the power of those who abuse their SEO knowledge.<\/p>\n

Essentially, Google Search was originally intended to index the content of the web \u2013\u00a0finding the best content out there and helping you reach it as quickly as possible when you type a term into the Google Search field.<\/p>\n

With the rise of SEO, and an ever growing group of cowboys out to make a quick buck (these two circles can sometimes overlap), often content is produced specifically<\/em> to perform well against a desired search term. As you can imagine, if people are creating content for specific search terms, rather than just creating good content with the hope that Google will find it, then this is the opposite of what Google Search was originally intended for.<\/p>\n

By hiding the search term information, Google is putting everyone<\/strong> on a level playing field. It’s certainly now harder to write content for a specific search and monitor the performance of the content against the search terms you optimised for.<\/p>\n

Be sure to check out the Moz blog to understand what SEO means now<\/a> that search terms aren’t provided.<\/p>\n

How GoSquared classifies Google as a traffic source<\/h2>\n

Since the start, GoSquared has classed visitors from Google, Bing, Yahoo! and other popular search engines as Search traffic\u00a0if they had a search query associated with them.<\/p>\n

You may have noticed “Google”, “google.co.uk”, “google.com”, and a variety of other international Google domains showing in your Sites tab of the Sources widget in GoSquared. We used to show these in the Sites tab as Google often passes external links from other apps and services such as Gmail and Google Docs through their URL forwarder, so we didn’t feel it was right to assume these visitors were from search unless we could specifically detect a search query.<\/p>\n

Since Google’s latest changes, though, GoSquared will now be classing all traffic from Google as Search. Depending on the type of site you run, this should cause a slight reduction in the number of visitors from Sites and an increase in the number of visitors reported from Search.<\/p>\n

As always, please contact us at any time via email<\/a> or Twitter<\/a> if you have any questions. We would love to discuss these changes with you, and if you have any suggestions for how we can improve traffic source detection in GoSquared further please let us know.<\/p>\n","protected":false},"excerpt":{"rendered":"

\"Changes<\/p>\n

Every day we make changes to GoSquared in the interest of our customers \u2013 to make it easier and faster for them to understand what’s happening on their websites.<\/p>\n

Today we’re introducing a few changes to how we define search traffic in GoSquared.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1586],"tags":[96,399,792,844,904],"class_list":["post-4207","post","type-post","status-publish","format-standard","hentry","category-gosquared-updates","tag-analytics","tag-google","tag-search","tag-stats","tag-traffic"],"yoast_head":"\nChanges to Search in GoSquared - GoSquared Blog<\/title>\n<meta name=\"description\" content=\"A quick summary of the changes to search in GoSquared \u2013\u00a0including how GoSquared handles "not provided" and other changes to Google Search.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gosquared.com\/blog\/changes-to-search\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Changes to Search in GoSquared\" \/>\n<meta property=\"og:description\" content=\"A quick summary of the changes to search in GoSquared \u2013\u00a0including how GoSquared handles "not provided" and other changes to Google Search.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gosquared.com\/blog\/changes-to-search\" \/>\n<meta property=\"og:site_name\" content=\"GoSquared Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GoSquared\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-14T14:27:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-28T12:27:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.gosquared.com\/images\/liquidicity\/13_10_14_search_01.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@JamesJGill\" \/>\n<meta name=\"twitter:site\" content=\"@GoSquared\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"James Gill\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#organization\",\"name\":\"GoSquared\",\"url\":\"https:\/\/www.gosquared.com\/blog\/\",\"sameAs\":[\"https:\/\/instagram.com\/gosquaredteam\",\"https:\/\/www.linkedin.com\/company\/go-squared-ltd.\",\"https:\/\/www.facebook.com\/GoSquared\",\"https:\/\/twitter.com\/GoSquared\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2015\/07\/gosquared.png\",\"contentUrl\":\"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2015\/07\/gosquared.png\",\"width\":1270,\"height\":250,\"caption\":\"GoSquared\"},\"image\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#website\",\"url\":\"https:\/\/www.gosquared.com\/blog\/\",\"name\":\"GoSquared Blog\",\"description\":\"Turn visitors into customers.\",\"publisher\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.gosquared.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/changes-to-search#primaryimage\",\"url\":\"https:\/\/static.gosquared.com\/images\/liquidicity\/13_10_14_search_01.png\",\"contentUrl\":\"https:\/\/static.gosquared.com\/images\/liquidicity\/13_10_14_search_01.png\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/changes-to-search#webpage\",\"url\":\"https:\/\/www.gosquared.com\/blog\/changes-to-search\",\"name\":\"Changes to Search in GoSquared - 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