{"id":4605,"date":"2014-04-28T11:40:08","date_gmt":"2014-04-28T11:40:08","guid":{"rendered":"https:\/\/www.gosquared.com\/blog\/?p=4605"},"modified":"2019-11-28T12:10:50","modified_gmt":"2019-11-28T12:10:50","slug":"optimise-tv-advertising-campaigns-web-analytics","status":"publish","type":"post","link":"https:\/\/www.gosquared.com\/blog\/optimise-tv-advertising-campaigns-web-analytics","title":{"rendered":"How to optimise TV advertising campaigns with web analytics"},"content":{"rendered":"<p>\n<iframe loading=\"lazy\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/33944873?rel=0\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:1px solid #CCC; border-width:1px 1px 0; margin-bottom:5px; max-width: 100%;\" allowfullscreen> <\/iframe> <\/p>\n<div style=\"margin-bottom:5px\">\n<p>\nMeasuring offline marketing activity to consumer behaviour is notoriously difficult. TV advertising campaigns used to be one of them but this is starting to change. Increasingly companies are using GoSquared&#8217;s granular minute by minute data to optimise TV advertising campaigns.\n<\/p>\n<p>\nAlready, it has helped the likes of HungryHouse.co.uk, Moonpig.com and AXParis.com become data driven and out perform their competition.\n<\/p>\n<p>\nGetting set up is quick and easy. In no time GoSquared can have your business making the most of its advertising budget, providing you with quantitative data you desperately need.\n<\/p>\n<div style=\"text-align:center\"><a href=\"https:\/\/www.gosquared.com\/join\/tv-advertising-analytics\/\" title=\"Start Optimising your TV Advertising Campaigns\" target=\"_blank\" style=\"border: none; background: #2FA9FF; color: #ffffff; padding: 9px 12px 10px; line-height: 22px; text-decoration: none; text-shadow: none; -webkit-border-radius: 6px; -moz-border-radius: 6px; border-radius: 6px;\" rel=\"noopener noreferrer\">Start Optimising your TV Advertising Campaigns<\/a><\/div>\n<\/p>\n<p>\nAs always, let us know if you have any comments or questions over on <a href=\"http:\/\/www.slideshare.net\/gosquared\/how-to-optimise-tv-advertising-with-realtime-analytics\" target=\"_blank\" rel=\"noopener noreferrer\">Slideshare!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Measuring offline marketing activity to consumer behaviour is notoriously difficult. TV advertising campaigns used to be one of them but&#8230;<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1208],"tags":[96,608,750,904],"class_list":["post-4605","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-analytics","tag-metrics","tag-real-time","tag-traffic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.6 (Yoast SEO v19.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to optimise TV advertising campaigns with web analytics<\/title>\n<meta name=\"description\" content=\"Find out how web analytics are being used to dramatically optimise TV advertising campaigns and helping companies like Moonpig.com become data driven.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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