{"id":4620,"date":"2014-05-02T15:24:55","date_gmt":"2014-05-02T15:24:55","guid":{"rendered":"https:\/\/www.gosquared.com\/blog\/?p=4620"},"modified":"2019-11-28T12:10:38","modified_gmt":"2019-11-28T12:10:38","slug":"five-things-analytics-should-be","status":"publish","type":"post","link":"https:\/\/www.gosquared.com\/blog\/five-things-analytics-should-be","title":{"rendered":"Five things analytics should be"},"content":{"rendered":"<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px; max-width: 100%;\" src=\"https:\/\/www.slideshare.net\/slideshow\/embed_code\/34209017?rel=0\" height=\"486\" width=\"597\" allowfullscreen=\"\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\">What is the level of insight you need to succeed on the web? At GoSquared, we help our customers understand how to turn their website visitors into customers. I was talking to another startup about what we do over lunch yesterday and after my pitch, their first question was\u00a0<em>what does it mean to understand your customers? <\/em>Everyone thinks they know their customers but do you really?\u00a0It seems like something every business should do. But what is the level of insight necessary? What <em>exactly<\/em>\u00a0should you know?<span style=\"line-height: 1.5em;\">For a start, your customers are not all the same. That&#8217;s lesson number one. So think about, where do they come from? How do they find you? Where are they going? What do they love? This is the kind of insight a website needs to succeed in 2014. As marketers, the question we need to be asking is not how can I sell more, it should be how can I use this insight to my make my customers\u00a0<\/span><em style=\"line-height: 1.5em;\">insanely\u00a0<\/em><span style=\"line-height: 1.5em;\">happy.\u00a0<\/span>We&#8217;ve put some slides together to show how GoSquared helps you make that leap and why our approach to analytics is different.<\/p>\n<div style=\"margin-bottom: 5px;\"><span style=\"line-height: 1.5em;\">I hope you enjoy the slides and \u00a0please reach out (<\/span><a style=\"line-height: 1.5em;\" href=\"https:\/\/twitter.com\/ahtomski\" target=\"_blank\" rel=\"noopener noreferrer\">@AHTomski<\/a><span style=\"line-height: 1.5em;\">) if you have any comments or questions. I really enjoyed putting this deck together.<\/span><\/div>\n<div style=\"margin-bottom: 5px;\"><\/div>\n<div style=\"margin-bottom: 5px;\">\n<p><a href=\"https:\/\/www.gosquared.com\/join\"><em>The best way to find out why GoSquared is different (and how we can help you know your customers better) is with a 14 day trial starting today.\u00a0<\/p>\n<p><\/em><\/a><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What is the level of insight you need to succeed on the web? At GoSquared, we help our customers understand&#8230;<\/p>\n","protected":false},"author":20,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1586],"tags":[],"class_list":["post-4620","post","type-post","status-publish","format-standard","hentry","category-gosquared-updates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.6 (Yoast SEO v19.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Five things analytics should be\u2014GoSquared Blog<\/title>\n<meta name=\"description\" content=\"What do you need to know about your customers to succeed on the web and how can analytics help you turn hits into evangelists into...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gosquared.com\/blog\/five-things-analytics-should-be\" 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