{"id":4634,"date":"2014-05-09T14:44:24","date_gmt":"2014-05-09T14:44:24","guid":{"rendered":"https:\/\/www.gosquared.com\/blog\/?p=4634"},"modified":"2019-11-28T12:10:29","modified_gmt":"2019-11-28T12:10:29","slug":"three-steps-improve-ecommerce-conversion","status":"publish","type":"post","link":"https:\/\/www.gosquared.com\/blog\/three-steps-improve-ecommerce-conversion","title":{"rendered":"Three steps to improve ecommerce conversion"},"content":{"rendered":"<p><img decoding=\"async\" alt=\"Distributed locking with Redis at GoSquared\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/14_05_09_actnow_01@2x.png\" \/><br \/>\nYou can act on your data faster than ever with GoSquared \u2013 because everything is calculated and shown to you in real-time, you always have the most update to date information on hand to make the smartest decision possible.<\/p>\n<p>This is one of the simplest and tried and tested ways of improving your ecommerce conversion and it follows a basic three step cycle.<\/p>\n<h2>1. Analyse<\/h2>\n<p>Filter through the Sources widget by switching between Quantity, Revenue, Transactions and Visits. Look out for strong and weak performing sources. If one source is responsible for high revenue (such as fastcompany.com in this example) and is below average for transactions you\u2019ve likely discovered an origin of excellent customers for your ecommerce site.<\/p>\n<p><a href=\"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2014\/05\/ecomsources.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4645\" alt=\"ecomsources\" src=\"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2014\/05\/ecomsources.gif\" width=\"406\" height=\"546\" \/><\/a>Keep scanning the Sources widget until you have identified key sources that are performing above and below average.<\/p>\n<h2>2. Act Now<\/h2>\n<p>Focus on doubling down on the best performing sources \u2013 here are some actions you can take right now:<\/p>\n<ul>\n<li>If it\u2019s a blog perhaps write a guest blog post for them (clearly the blog\u2019s audience already likes your products).<\/li>\n<li>Design landing pages optimised for specific customer segments with imagery that reflects the source.<\/li>\n<li>Place adverts, sponsor competitions on the source website.<\/li>\n<li>If it\u2019s a search channel, consider posting articles and pages with which are optimised to match the same keywords, or using Google Adwords to further boost your reach on related terms.<\/li>\n<li>If it\u2019s a social channel such as Twitter, identify the influencers and reward them with perks to encourage them to share your brand even more.<\/li>\n<\/ul>\n<p>Equally, pay attention to weak performing sources, perhaps the audience of a specific source is a bad fit. Possibly, the product photos and descriptions you have chosen aren\u2019t sufficient, or language might be a barrier. If visitors from mobile aren&#8217;t performing well, perhaps your site isn\u2019t optimized for small screen sizes and is preventing people from purchasing.<\/p>\n<p><a href=\"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2014\/05\/ecomsources3_360.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4647\" alt=\"ecomsources3_360\" src=\"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2014\/05\/ecomsources3_360.gif\" width=\"360\" height=\"243\" \/><\/a><\/p>\n<h2>3. Repeat<\/h2>\n<p>This is where GoSquared shines \u2013 you can immediately see if your actions have impacted your sales. See what impact your actions have made and then iterate. Has conversion gone up? Is there a noticeable change? Find out immediately.<\/p>\n<h2>Analyse, act now and repeat.<\/h2>\n<p>&nbsp;\n<\/p>\n<div style=\"text-align:center\"><a href=\"https:\/\/www.gosquared.com\/join\/ecommerce\/\" title=\"Try GoSquared Ecommerce Analytics for free\" target=\"_blank\" style=\"border: none; background: #2FA9FF; color: #ffffff; padding: 9px 12px 10px; line-height: 22px; text-decoration: none; text-shadow: none; -webkit-border-radius: 6px; -moz-border-radius: 6px; border-radius: 6px;\" rel=\"noopener noreferrer\">Try GoSquared Ecommerce Analytics for free<\/a><\/div>\n<\/p>\n<h2>Pro tip<\/h2>\n<p>With GoSquared you can actually see how much revenue an individual Tweet drives. If you\u2019re popular on Twitter, use this to uncover who the true influencers are. Then make them your best friends \u2013 they could be sending you even more business!<\/p>\n<p><em><strong><a href=\"https:\/\/www.gosquared.com\/ecommerce\/demo\/tf#default\" target=\"_blank\" rel=\"noopener noreferrer\">See real-time conversion tracking on the GoSquared for ecommerce\u00a0<span style=\"text-decoration: underline;\">live demo dashboard.<\/span><\/a><\/strong><\/em><span style=\"line-height: 1.5em;\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You can act on your data faster than ever with GoSquared \u2013 because everything is calculated and shown to you&#8230;<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1584],"tags":[],"class_list":["post-4634","post","type-post","status-publish","format-standard","hentry","category-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.6 (Yoast SEO v19.0) - 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