{"id":5379,"date":"2022-08-03T13:12:55","date_gmt":"2022-08-03T13:12:55","guid":{"rendered":"https:\/\/www.gosquared.com\/blog\/?p=5379"},"modified":"2024-04-12T16:18:01","modified_gmt":"2024-04-12T16:18:01","slug":"inbound-marketing-tips","status":"publish","type":"post","link":"https:\/\/www.gosquared.com\/blog\/inbound-marketing-tips","title":{"rendered":"What is inbound marketing? Definition, examples & best practices"},"content":{"rendered":"

Inbound marketing is widely considered one of <\/span>the<\/b> best ways to turn strangers into both promoters and customers for your business<\/b>.\u00a0<\/span><\/p>\n

At its core, inbound marketing is about putting the needs of your users first in order to attract them to your brand. This is in stark contrast to outbound marketing, which looks to speak to everyone in a more direct, and sometimes intrusive way. Although traditional marketing is still valuable, the problem is that it offers no guarantee it will be effective, especially without <\/span>audience segmentation<\/span><\/a>.\u00a0<\/span><\/p>\n

Plus, in today\u2019s world, your customers are smarter than ever. They know to be sceptical, and you can guarantee they\u2019ll do their research before buying your products or services. Therefore, traditional marketing often leaves them with too many unanswered questions.\u00a0<\/span><\/p>\n

On the contrary, inbound marketing lets the masses come to you. It\u2019s their decision to interact with your content and ultimately your brand, because what you have to offer is attractive or inquisitive to them, without having to force their attention. The result means that when they do convert, it feels like their decision making for a much more natural and satisfactory sales process.\u00a0<\/span><\/p>\n

So what exactly is inbound marketing, how do you implement it, and why is it worth it? Let\u2019s break inbound marketing down so that you can use it to grow your business.\u00a0<\/span><\/p>\n

What is inbound marketing?<\/strong><\/h2>\n

\"inbound<\/a><\/p>\n

Inbound marketing is any form of marketing you create that your users actively seek out. It is content that educates, entertains or inspires your customers.\u00a0<\/span><\/p>\n

For example, you came across this post of your own free will – meaning this is also an example of inbound marketing. It\u2019s not a social media advert, TV campaign or even radio advert you were presented with without any say. You wanted to be here. Welcome, by the way! (<\/span>Be sure to subscribe if you like what you see<\/span><\/a>).\u00a0<\/span><\/p>\n

We assume you sought out this post because you are interested in inbound marketing. As it\u2019s a topic that\u2019s on your mind, you are more likely to purchase a related product, or even recommend this post, versus if it appeared randomly when you have no interest or understanding of the topic. The same applies for any similar content you may research.\u00a0<\/span><\/p>\n

Inbound marketing examples:<\/b><\/h3>\n