{"id":6485,"date":"2016-04-14T17:03:27","date_gmt":"2016-04-14T17:03:27","guid":{"rendered":"https:\/\/www.gosquared.com\/blog\/?p=6485"},"modified":"2019-11-28T11:35:12","modified_gmt":"2019-11-28T11:35:12","slug":"gosquared-klipfolio-rand-fishkin-dashboard","status":"publish","type":"post","link":"https:\/\/www.gosquared.com\/blog\/gosquared-klipfolio-rand-fishkin-dashboard","title":{"rendered":"Taking Rand Fishkin\u2019s metrics dashboard to the next level"},"content":{"rendered":"<p>A clear roadmap for approaching business problems emerges from a solid analytics framework. <a href=\"https:\/\/moz.com\/blog\/build-the-right-traffic-metrics-dashboard-2016-whiteboard-friday\" target=\"_blank\" rel=\"noopener noreferrer\">Rand Fishkin<\/a> of Moz demonstrates this expertly using his marketing framework. With the help of <a href=\"https:\/\/www.klipfolio.com\/landing\/web-metrics-dashboard\" target=\"_blank\" rel=\"noopener noreferrer\">Klipfolio<\/a> and GoSquared, you too can create your very own:<\/p>\n<p><a href=\"https:\/\/app.klipfolio.com\/published\/ce9ac622656e7a5e64efcfce60c12020\/rand-fishkin-dashboard\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"\/\/static.gosquared.com\/images\/liquidicity\/16_04_13_GoSquared_Klipfolio_Rand_Fishkin_Dashboard.jpg\" alt=\"The Rand Fishkin Dashboard on Klipfolio\"\/><\/a><\/p>\n<p>However, a framework is only reliable if you can trust the metrics powering it. Here are three metrics that you can start using with GoSquared and Klipfolio right now:<\/p>\n<h2>Track Actively Engaged Time<\/h2>\n<p>If you\u2019re anything like me, you\u2019ve probably got at least 10 different browser tabs open in the background. Even though you\u2019re not looking at those tabs, you\u2019re technically still online on those sites. Therefore using the \u2018average time on site\u2019 to infer engagement is extremely misleading. Instead, GoSquared calculates the \u2018Actively Engaged Time\u2019 on your site by first detecting if your site is in the foreground. Then we continually ping the visitor to check for scrolling and clicking events.<\/p>\n<h2>Track that initial Wow moment<\/h2>\n<p>With People CRM you can track the metrics that matter to your business on a individual user level. Every site has a unique wow moment. For example, an online shoe shop would want to monitor the number of customers who use the custom shoe builder. Or a SaaS business would want to track the number of customers who have gone on to use feature \u201cX\u201d AND feature \u201cY\u201d in the last 7 days since signing up for a trial.<\/p>\n<h2>Track retention<\/h2>\n<p>Are you customers just purchasing once and not coming back? Is the initial Wow of your app no longer as impressive? Monitoring customer retention, or churn, is one of the most important metrics you should be tracking. Fortunately with People CRM it\u2019s easy to calculate this with just two filters. Is the customer who made a purchase still visiting the site 30 days later. Is the business that signed up for a SaaS app still using feature \u201cX\u201d in the last 7 days. If you spot churn increasing you should address this straight away, perhaps a simple bug is causing immense customer frustration.<\/p>\n<h2>Create your own dashboard<\/h2>\n<p>To set up the dashboard simply head to <a href=\"https:\/\/www.klipfolio.com\/landing\/web-metrics-dashboard\" target=\"_blank\" rel=\"noopener noreferrer\">Klipfolio<\/a> and if you need a hand in creating the metrics and Smart Groups in People CRM we will be more than happy to help.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A clear roadmap for approaching business problems emerges from a solid analytics framework. Rand Fishkin of Moz demonstrates this expertly&#8230;<\/p>\n","protected":false},"author":18,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1586],"tags":[96,608],"class_list":["post-6485","post","type-post","status-publish","format-standard","hentry","category-gosquared-updates","tag-analytics","tag-metrics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.6 (Yoast SEO v19.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Taking Rand Fishkin\u2019s metrics dashboard to the next level - GoSquared Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gosquared.com\/blog\/gosquared-klipfolio-rand-fishkin-dashboard\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taking Rand Fishkin\u2019s metrics dashboard to the next level\" \/>\n<meta property=\"og:description\" content=\"A clear roadmap for approaching business problems emerges from a solid analytics framework. Rand Fishkin of Moz demonstrates this expertly...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gosquared.com\/blog\/gosquared-klipfolio-rand-fishkin-dashboard\" \/>\n<meta property=\"og:site_name\" content=\"GoSquared Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GoSquared\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-14T17:03:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-28T11:35:12+00:00\" \/>\n<meta property=\"og:image\" content=\"\/\/static.gosquared.com\/images\/liquidicity\/16_04_13_GoSquared_Klipfolio_Rand_Fishkin_Dashboard.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@HughHopkins\" \/>\n<meta name=\"twitter:site\" content=\"@GoSquared\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hugh Hopkins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#organization\",\"name\":\"GoSquared\",\"url\":\"https:\/\/www.gosquared.com\/blog\/\",\"sameAs\":[\"https:\/\/instagram.com\/gosquaredteam\",\"https:\/\/www.linkedin.com\/company\/go-squared-ltd.\",\"https:\/\/www.facebook.com\/GoSquared\",\"https:\/\/twitter.com\/GoSquared\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2015\/07\/gosquared.png\",\"contentUrl\":\"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2015\/07\/gosquared.png\",\"width\":1270,\"height\":250,\"caption\":\"GoSquared\"},\"image\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#website\",\"url\":\"https:\/\/www.gosquared.com\/blog\/\",\"name\":\"GoSquared Blog\",\"description\":\"Turn visitors into customers.\",\"publisher\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.gosquared.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/gosquared-klipfolio-rand-fishkin-dashboard#webpage\",\"url\":\"https:\/\/www.gosquared.com\/blog\/gosquared-klipfolio-rand-fishkin-dashboard\",\"name\":\"Taking Rand Fishkin\u2019s metrics dashboard to the next level - 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