{"id":6854,"date":"2017-02-22T16:01:00","date_gmt":"2017-02-22T16:01:00","guid":{"rendered":"https:\/\/www.gosquared.com\/blog\/?p=6854"},"modified":"2019-11-28T11:19:20","modified_gmt":"2019-11-28T11:19:20","slug":"london-saas-event-february-2017","status":"publish","type":"post","link":"https:\/\/www.gosquared.com\/blog\/london-saas-event-february-2017","title":{"rendered":"What happened at our London SaaS event #LDNSaaS"},"content":{"rendered":"

\"LDN<\/p>\n

Last week we held our first ever London SaaS event<\/a> in our new office, just off Old Street Roundabout.<\/p>\n

Every day we meet smart, hard working, passionate people working in SaaS in and around London; but if you read the popular tech sites, it can sometimes feel like the only interesting SaaS companies are the ones based in San Francisco.<\/p>\n

So we wanted to change that \u2013 what if we threw an event to highlight a few SaaS success stories in London? That\u2019s how we came to running the first LDNSaaS event.<\/p>\n

We were extremely fortunate to have three fantastic speakers join us to kick off this event series \u2013 Fraser Deans of Nickelled<\/a>, Tom Carrington Smith of CharlieHR<\/a>, and James Allgrove of Stripe<\/a>.<\/p>\n

Building a minimalist SaaS company<\/h2>\n

Fraser Deans, Co-founder and Digital Product Designer of Nickelled, spoke about how they\u2019ve bootstrapped their business to success.<\/p>\n

Fraser\u2019s entertaining and practical talk dives into how focusing on fewer features and fewer use cases helped them grow faster with a smaller team.<\/p>\n

View Fraser\u2019s slides on Slideshare<\/a>.<\/p>\n