{"id":6897,"date":"2017-05-04T16:52:21","date_gmt":"2017-05-04T16:52:21","guid":{"rendered":"https:\/\/www.gosquared.com\/blog\/?p=6897"},"modified":"2019-11-28T11:17:35","modified_gmt":"2019-11-28T11:17:35","slug":"london-saas-event-april-2017","status":"publish","type":"post","link":"https:\/\/www.gosquared.com\/blog\/london-saas-event-april-2017","title":{"rendered":"The stories of Appsumer, RotaGeek, and Marvel at LDNSaaS"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/17_05_04_ldnsaas_01@2x.png\" alt=\"London SaaS event LDNSaaS\" \/><\/p>\n<p>In 2017 we started <a href=\"https:\/\/www.gosquared.com\/ldnsaas\/\">LDNSaaS<\/a> in order to bring together the software community in London. We\u2019re thrilled with how the second LDNSaaS event went, after the overwhelmingly positive feedback from our first event.<\/p>\n<p>On Thursday 27th April, we welcomed three fantastic speakers from some of the top SaaS companies in London and an amazing crowd of people who work in SaaS \u2013 including founders, designers, sales folks, marketers, and more.<\/p>\n<p>If you missed the last event, <a href=\"https:\/\/www.gosquared.com\/blog\/london-saas-event-february-2017\">see the talks from the first LDNSaaS here<\/a>.<\/p>\n<h2>Holly from Appsumer shares how to build a great SaaS product<\/h2>\n<p>Holly Lee, Head of Product at <a href=\"http:\/\/www.appsumer.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">Appsumer<\/a>, shares her story of building a B2B software product and the key takeaways along the way.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/U63CM2G_jb4?rel=0&amp;showinfo=0&amp;controls=1&amp;color=white\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Chris from RotaGeek on going from working in A&amp;E to changing how businesses and teams schedule their staff<\/h2>\n<p>Chris McCullough, CEO of <a href=\"http:\/\/rotageek.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">RotaGeek<\/a>, gives an entertaining presentation highlighting their transition from building a self-service platform to selling to huge enterprises.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Xufqf9VBz5w?rel=0&amp;showinfo=0&amp;controls=1&amp;color=white\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Murat shares the story of building Marvel in a fireside chat with James of GoSquared<\/h2>\n<p>Murat Mutlu, Co-founder of <a href=\"https:\/\/marvelapp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Marvel<\/a>, chats with James about how they got started, their fundraising experience, and how they built a product serving over a million users.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/SoO-Qt6S2Ow?rel=0&amp;showinfo=0&amp;controls=1&amp;color=white\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Q&amp;A with all three speakers<\/h2>\n<p>To round off the evening, we hosted a Q&amp;A session with all three speakers, where the audience could ask questions directly. Watch the video to learn how the speakers approach disaster situations, how they handle feature requests, and the principles they learned in previous jobs that have helped them in building SaaS businesses.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/E2WPa3qj9M8?rel=0&amp;showinfo=0&amp;controls=1&amp;color=white\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Until next time!<\/h2>\n<p><a href=\"https:\/\/www.facebook.com\/pg\/GoSquared\/photos\/?tab=album&amp;album_id=10155209587061354\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/17_05_04_ldnsaas_02@2x.jpg\" alt=\"View the photos from London SaaS LDNSaaS\" \/><\/a><\/p>\n<p>Thanks to everyone who has given feedback on our SaaS events in London, and a huge thank you to our sponsors, <a href=\"http:\/\/www.centor.co.uk\" target=\"_blank\" rel=\"noopener noreferrer\">Centor<\/a> for funding the amazing food, and for sharing their insights on insurance for startups.<\/p>\n<p>If you couldn&#8217;t make it this time, <a href=\"https:\/\/www.facebook.com\/pg\/GoSquared\/photos\/?tab=album&amp;album_id=10155209587061354\" target=\"_blank\" rel=\"noopener noreferrer\">check out the photos from the evening<\/a>.<\/p>\n<p><a href=\"https:\/\/www.gosquared.com\/ldnsaas\/\" title=\"Learn more about LDNSaaS - the London SaaS event series by GoSquared\">See all the talks and grab your ticket for the next LDNSaaS event<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2017 we started LDNSaaS in order to bring together the software community in London. We\u2019re thrilled with how the&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1586],"tags":[1166,1159,1274,1262,571,1242,826],"class_list":["post-6897","post","type-post","status-publish","format-standard","hentry","category-gosquared-updates","tag-conference","tag-events","tag-founders","tag-ldnsaas","tag-london","tag-saas","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.6 (Yoast SEO v19.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The stories of Appsumer, RotaGeek, and Marvel at LDNSaaS - GoSquared Blog<\/title>\n<meta name=\"description\" content=\"Watch the talks and see the photos from our second LDNSaaS event \u2013 the event focused on bringing together the SaaS community in London.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gosquared.com\/blog\/london-saas-event-april-2017\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The stories of Appsumer, RotaGeek, and Marvel at LDNSaaS\" \/>\n<meta property=\"og:description\" content=\"Watch the talks and see the photos from our second LDNSaaS event \u2013 the event focused on bringing together the SaaS community in London.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gosquared.com\/blog\/london-saas-event-april-2017\" \/>\n<meta property=\"og:site_name\" content=\"GoSquared Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GoSquared\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-04T16:52:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-28T11:17:35+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/static.gosquared.com\/images\/liquidicity\/17_05_04_ldnsaas_twitter_01@2x.png\" \/>\n<meta name=\"twitter:creator\" content=\"@JamesJGill\" \/>\n<meta name=\"twitter:site\" content=\"@GoSquared\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"James Gill\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#organization\",\"name\":\"GoSquared\",\"url\":\"https:\/\/www.gosquared.com\/blog\/\",\"sameAs\":[\"https:\/\/instagram.com\/gosquaredteam\",\"https:\/\/www.linkedin.com\/company\/go-squared-ltd.\",\"https:\/\/www.facebook.com\/GoSquared\",\"https:\/\/twitter.com\/GoSquared\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2015\/07\/gosquared.png\",\"contentUrl\":\"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2015\/07\/gosquared.png\",\"width\":1270,\"height\":250,\"caption\":\"GoSquared\"},\"image\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#website\",\"url\":\"https:\/\/www.gosquared.com\/blog\/\",\"name\":\"GoSquared Blog\",\"description\":\"Turn visitors into customers.\",\"publisher\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.gosquared.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/london-saas-event-april-2017#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/london-saas-event-april-2017#webpage\",\"url\":\"https:\/\/www.gosquared.com\/blog\/london-saas-event-april-2017\",\"name\":\"The stories of Appsumer, RotaGeek, and Marvel at LDNSaaS - 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