{"id":7136,"date":"2017-11-08T16:15:52","date_gmt":"2017-11-08T16:15:52","guid":{"rendered":"https:\/\/www.gosquared.com\/blog\/?p=7136"},"modified":"2019-11-28T11:12:24","modified_gmt":"2019-11-28T11:12:24","slug":"introducing-assistant","status":"publish","type":"post","link":"https:\/\/www.gosquared.com\/blog\/introducing-assistant","title":{"rendered":"Why we built GoSquared Assistant"},"content":{"rendered":"

\"Announcing<\/p>\n

Today, we\u2019re incredibly excited to announce GoSquared Assistant<\/a> \u2013 the scalable way to engage and convert visitors on your website.<\/p>\n

A helping hand for your visitors, users, and customers<\/h2>\n

<\/p>\n

Modern, friendly, personal live chat for your visitors and customers<\/h3>\n

When you run a store in the physical world, you don’t leave it empty without any store assistants or staff. Visitors to your store always have questions, or small concerns. If there\u2019s no one there to answer those questions, visitors can either leave or choose to buy, with concerns in the back of their mind.<\/p>\n

The online world seems to ignore the reality of physical shopping \u2013 the majority of websites in the world still don\u2019t allow visitors to engage with the businesses behind them. We think that\u2019s crazy. It\u2019s been proven time and time again that if you can be there to chat with your visitors, you\u2019ll be in a far better position to help them and convert them into customers.<\/p>\n

Live chat<\/a> is incredibly handy when your business is getting off the ground \u2013 getting closer to your customers is critical. As you grow, live chat remains important, but the volume of conversations can be overwhelming. So having the option to enable live chat in a more targeted way \u2013 for specific visitors, or on specific areas of your website (like a checkout flow) becomes increasingly important.<\/p>\n

The future of how businesses engage with customers is messaging \u2013 it\u2019s not email, and it\u2019s not phone calls. GoSquared Assistant gives you everything you need to engage with visitors and customers in a friendly and personal way that builds a relationship over time, while ensuring you can be operationally efficient with your customer-facing teams.<\/p>\n

Intelligent lead capture<\/h3>\n

Your website can be a fantastic source of leads for your sales team. Every visitor to your website is a potential customer. But if you don\u2019t ask for their information, or engage with them effectively, you\u2019ll never be able to turn your visitors into customers.<\/p>\n

GoSquared Assistant enables you to capture key details from your visitors to convert them into leads, primed for your sales team. With GoSquared, you can gather information huge amounts of information on a lead by asking just one question: \u201cwhat\u2019s your email address?\u201d<\/p>\n

When GoSquared captures an email address for a lead, it will automatically retrieve helpful qualification criteria to enable your sales team to prioritise and engage quickly and effectively. Key information such as company name, size, and industry, the position of the specific person you\u2019re speaking to, and the pages the visitor has been to on the site are all instantly available so your sales team can spend more time closing, and less time digging for information.<\/p>\n

Prompts for engaging and directing visitors at the perfect time<\/h3>\n

GoSquared Assistant gives you a powerful and flexible automated messaging system to direct visitors around your site and engage with them at the perfect time.<\/p>\n

You can use Prompts to ask for feedback from visitors, to start a conversation, or to direct visitors to another page or area of your website. Prompts can direct visitors to your help documentation if they appear stuck, or to leave their details if they look like a promising sales lead.<\/p>\n

Using the real-time analytics engine under-the-hood of GoSquared, you can set up Prompts to show at the optimum time for visitors based on information such as the page they\u2019re currently viewing, the total amount of time they\u2019ve been actively browsing the site, the referrer that sent to the website, and even their scroll depth on a specific page.<\/p>\n

Real-time visitor analytics under-the-hood<\/h3>\n

As part of GoSquared Assistant, you\u2019ll automatically see real-time insights flow into your GoSquared Analytics dashboards.<\/p>\n

At the heart of GoSquared is an advanced real-time analytics infrastructure capable of processing billions of requests every day. This infrastructure has evolved over years \u2013 it\u2019s been core to GoSquared since the start.<\/p>\n

GoSquared Analytics<\/a> shows you every visitors on your website in real-time, with no sampling, so you can see exactly who is on your website, and understand their journeys on a case-by-case basis. You can also see your key metrics rolled up on the Trends dashboard \u2013 with a breakdown of your traffic sources, top content, and smart predictions for KPIs. Best of all, GoSquared Analytics requires no setup \u2013 just install GoSquared Assistant, and your dashboards will populate with data instantly.<\/p>\n

No more obtrusive popups and walls between visitors and content<\/h2>\n

The web is plagued with obtrusive banners, modals, and popups that interrupt the visitor\u2019s experience when browsing websites. We\u2019ve always hated this experience as visitors, and as a company we\u2019ve never wanted to inflict that experience on our visitors (and potential customers).<\/p>\n

While sometimes the numbers may imply a huge modal popping up instantly on page load is a good thing, the numbers often ignore the immeasurable \u2013 the actual experience and feeling that visitors get. The feeling of frustration and anger. The feeling of \u201cI\u2019m going to hit the back button\u201d.<\/p>\n

Our intention with GoSquared Assistant is to lay the foundations for a better experience on the web \u2013 one that enables businesses to increase conversion and win customers from their websites, while giving an experience that visitors will engage with and perhaps even enjoy.<\/p>\n

Our fundamental belief is that you should not need to sacrifice user experience to achieve growth.<\/p>\n

No conflicting banners, widgets, and modals<\/h2>\n

By using GoSquared Assistant, you can centralise your efforts to increase conversion.<\/p>\n

When you add a live chat widget, a feedback survey, an email capture popup, and social sharing buttons, all from different vendors, all with different interfaces managed by different teams, it can be enough of a mess for your own company to understand what\u2019s going on.<\/p>\n

What\u2019s worse, is when visitors hit your site they can receive a totally fragmented and broken experience \u2013 with multiple modals, or buttons layered on top of each other. Sites can quickly become ugly, confusing, and down-right frustrating for visitors.<\/p>\n

By centralising your conversion efforts in GoSquared, you can ensure visitors get a consistent experience that\u2019s been designed to help them. GoSquared does all the heavy lifting so you can focus on your message and intentions, while GoSquared will handle what to show and when, without any conflicts.<\/p>\n

No need for developers to implement extra widgets and scripts<\/h2>\n

Assistant enables marketing and sales teams to freely experiment with messaging, lead capture, live chat, and more without needing to ask developers every time they want to make a change. Just install the GoSquared Snippet once, and you won\u2019t need to bug the dev team again.<\/p>\n

No more page bloat<\/h2>\n

\"No<\/p>\n

We care obsessively about page load times. The trend in recent years has been for websites to add and add and add. Every widget and script adds up. Some websites now have over 20 scripts to load \u2013 all in the name of \u201cconversion optimisation\u201d.<\/p>\n

We don\u2019t believe the answer to increasing conversion is adding more \u2013 we believe the answer is to remove and simplify.<\/p>\n

The GoSquared Snippet is not only the smallest JavaScript snippet in the industry, but it\u2019s also the most fully featured \u2013 with advanced analytics, a beautiful and modern live chat interface, intelligent lead capture and automatic visitor prompts.<\/p>\n

Assistant gets more powerful with new functionality<\/h2>\n

Today\u2019s launch of GoSquared Assistant includes the following features to help you understand your customers and grow your business:<\/p>\n