{"id":7305,"date":"2018-02-06T15:37:20","date_gmt":"2018-02-06T15:37:20","guid":{"rendered":"https:\/\/www.gosquared.com\/blog\/?p=7305"},"modified":"2019-11-28T11:07:23","modified_gmt":"2019-11-28T11:07:23","slug":"podcast-selling-to-developers","status":"publish","type":"post","link":"https:\/\/www.gosquared.com\/blog\/podcast-selling-to-developers","title":{"rendered":"Selling to developers"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/18_02_06_sellingtodevelopers\/18_02_06_sellingtodevelopers_01@2x.jpg\" alt=\"Adam Cavanagh of Pusher talking about selling to developers on the GoSquared Podcast\"\/><\/p>\n<p><iframe loading=\"lazy\" width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/395357088&amp;color=%23ff5500&amp;auto_play=false&amp;hide_related=false&amp;show_comments=true&amp;show_user=true&amp;show_reposts=false&amp;show_teaser=true\"><\/iframe><\/p>\n<p>In this episode, we&#8217;re joined by Adam Cavanagh, VP sales at <a href=\"https:\/\/pusher.com\" rel=\"noopener noreferrer\" target=\"_blank\">Pusher<\/a>.<\/p>\n<p>Pusher is a set of hosted APIs that allow developers across the world to add real-time features into their applications.<\/p>\n<p>We chatted with Adam about a range of sales-focused topics including:<\/p>\n<ul>\n<li>What it&#8217;s like selling to developers.<\/li>\n<li>How the sales team is structured at Pusher.<\/li>\n<li>Adopting a &#8220;360&#8221; approach to selling.<\/li>\n<li>How to bring sales and marketing together to drive consistent growth.<\/li>\n<li>What to look for in your first sales hire.<\/li>\n<\/ul>\n<p>If you want to hear more, you can <a href=\"https:\/\/twitter.com\/AdamCavanagh1\" rel=\"noopener noreferrer\" target=\"_blank\">follow Adam on Twitter<\/a>.<\/p>\n<p>We hope you enjoy the show!<\/p>\n<h2>Subscribe to the GoSquared Podcast<\/h2>\n<p>Subscribe to the GoSquared Podcast on your podcast platform of choice, including the following:<\/p>\n<ul>\n<li><a href=\"https:\/\/itunes.apple.com\/gb\/podcast\/the-gosquared-podcast\/id1112927923?mt=2\" rel=\"noopener noreferrer\" target=\"_blank\" title=\"Listen to the GoSquared Podcast on Apple Podcasts\">Apple Podcasts<\/a><\/li>\n<li><a href=\"https:\/\/play.google.com\/music\/m\/Ib6rzzoqp6wenxi5o7q5brzkjlu?t=The_GoSquared_Podcast\" rel=\"noopener noreferrer\" target=\"_blank\" title=\"Listen to the GoSquared Podcast on Google Play\">Google Play<\/a><\/li>\n<li><a href=\"https:\/\/overcast.fm\/itunes1112927923\/the-gosquared-podcast\" rel=\"noopener noreferrer\" target=\"_blank\" title=\"Listen to the GoSquared Podcast on Overcast\">Overcast<\/a><\/li>\n<li><a href=\"https:\/\/www.stitcher.com\/podcast\/gosquared\/the-gosquared-podcast?refid=stpr\" rel=\"noopener noreferrer\" target=\"_blank\" title=\"Listen to the GoSquared Podcast on Stitcher\">Stitcher<\/a><\/li>\n<li><a href=\"https:\/\/soundcloud.com\/gosquaredteam\" target=\"_blank\" title=\"Listen to the GoSquared Podcast on Soundcloud\" rel=\"noopener noreferrer\">Soundcloud<\/a><\/li>\n<li><a href=\"https:\/\/tunein.com\/radio\/The-GoSquared-Podcast-p1091101\/\" target=\"_blank\" title=\"Listen to the GoSquared Podcast on TuneIn\" rel=\"noopener noreferrer\">TuneIn<\/a><\/li>\n<li><a href=\"https:\/\/www.breaker.audio\/the-gosquared-podcast\" target=\"_blank\" title=\"Listen to the GoSquared Podcast on Breaker\" rel=\"noopener noreferrer\">Breaker<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In this episode, we&#8217;re joined by Adam Cavanagh, VP sales at Pusher. Pusher is a set of hosted APIs that&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1584],"tags":[1304,1256,1009,592,736,750,1116],"class_list":["post-7305","post","type-post","status-publish","format-standard","hentry","category-sales","tag-alignment","tag-enterprise","tag-growth","tag-marketing","tag-pusher","tag-real-time","tag-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.6 (Yoast SEO v19.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Selling to developers - GoSquared Blog<\/title>\n<meta name=\"description\" content=\"In this episode of the GoSquared Podcast, we welcome Adam Cavanagh of Pusher to share his extensive sales experience selling to developers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gosquared.com\/blog\/podcast-selling-to-developers\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selling to developers\" \/>\n<meta property=\"og:description\" content=\"In this episode of the GoSquared Podcast, we welcome Adam Cavanagh of Pusher to share his extensive sales experience selling to developers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gosquared.com\/blog\/podcast-selling-to-developers\" \/>\n<meta property=\"og:site_name\" content=\"GoSquared Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GoSquared\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-06T15:37:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-28T11:07:23+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/static.gosquared.com\/images\/liquidicity\/18_02_06_sellingtodevelopers\/18_02_06_sellingtodevelopers_twitter_01@2x.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@JamesJGill\" \/>\n<meta name=\"twitter:site\" content=\"@GoSquared\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"James Gill\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#organization\",\"name\":\"GoSquared\",\"url\":\"https:\/\/www.gosquared.com\/blog\/\",\"sameAs\":[\"https:\/\/instagram.com\/gosquaredteam\",\"https:\/\/www.linkedin.com\/company\/go-squared-ltd.\",\"https:\/\/www.facebook.com\/GoSquared\",\"https:\/\/twitter.com\/GoSquared\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2015\/07\/gosquared.png\",\"contentUrl\":\"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2015\/07\/gosquared.png\",\"width\":1270,\"height\":250,\"caption\":\"GoSquared\"},\"image\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#website\",\"url\":\"https:\/\/www.gosquared.com\/blog\/\",\"name\":\"GoSquared Blog\",\"description\":\"Turn visitors into customers.\",\"publisher\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.gosquared.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/podcast-selling-to-developers#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/podcast-selling-to-developers#webpage\",\"url\":\"https:\/\/www.gosquared.com\/blog\/podcast-selling-to-developers\",\"name\":\"Selling to developers - 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