{"id":7342,"date":"2018-02-27T11:44:23","date_gmt":"2018-02-27T11:44:23","guid":{"rendered":"https:\/\/www.gosquared.com\/blog\/?p=7342"},"modified":"2019-11-28T11:06:05","modified_gmt":"2019-11-28T11:06:05","slug":"london-saas-event-february-2018","status":"publish","type":"post","link":"https:\/\/www.gosquared.com\/blog\/london-saas-event-february-2018","title":{"rendered":"The stories of Talking Circles, Grabyo, GoSquared, and tray.io at LDNSaaS"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/18_02_27_ldnsaas_5\/ldnsaas_01@2x.png\" alt=\"LDNSaaS 5\" \/><\/p>\n<p>Everybody loves pancakes. So much so that the UK even has a holiday to celebrate them \u2013 Pancake Day (this year happened to fall February 13th). Obviously we saw this as the perfect opportunity to host an event that combined the London software community&#8217;s love of SaaS (Software as a Service) with the their love of SaaS (Syrup as a Service &#x1f95e;).<\/p>\n<p>As usual, we invited three guest speakers in to share their stories: Dimple Lalwani from Talking Circles, Mun Wai Kong from Grabyo, and Rich Waldron from tray.io.<\/p>\n<p>This was also our first LDNSaaS event to feature a talk from the host, GoSquared&#8217;s CEO &#8211; James Gill. So please, sit back and enjoy all four pancake-fuelled talks from our biggest LDNSaaS event yet!<\/p>\n<p>If you missed past events, you can <a href=\"https:\/\/www.gosquared.com\/ldnsaas\/\" target=\"_blank\" rel=\"noopener noreferrer\">see all the talks from our last 4 LDNSaaS events<\/a>.<\/p>\n<h2>Dimple from Talking Circles talks about the importance of not over-complicating sales in SaaS<\/h2>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/GRDg7c47haI?rel=0&amp;showinfo=0&amp;controls=1&amp;color=white\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Dimple Lalwani, Co-founder and CEO of <a href=\"https:\/\/www.talkingcircles.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">Talking Circles<\/a>, discusses the importance of not over-complicating sales in SaaS, from key value triggers to pitfalls and mistakes in startup pricing.<\/p>\n<h2>Mun from Grabyo discusses how to avoid growing pains when expanding your team<\/h2>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/uoQvDGWh50U?rel=0&amp;showinfo=0&amp;controls=1&amp;color=white\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Mun Wai Kong, CTO of at <a href=\"https:\/\/about.grabyo.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Grabyo<\/a>, talks about the importance of skills vs culture vs personality when growing a startup team.<\/p>\n<h2>James from GoSquared talks about the importance of getting user onboarding right in your product<\/h2>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/Uk4QyZhXC3w?rel=0&amp;showinfo=0&amp;controls=1&amp;color=white\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>James Gill, CEO of <a href=\"https:\/\/gosquared.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">GoSquared<\/a>, shares the lessons learnt along the way from years of experimenting with product onboarding, including examples of companies who are doing it right.<\/p>\n<h2>Rich from tray.io joins James for a fireside chat<\/h2>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/r9g2NhtPwbM?rel=0&amp;showinfo=0&amp;controls=1&amp;color=white\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Rich Waldron, Co-founder and CEO of <a href=\"https:\/\/tray.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">tray.io<\/a> sits down with James to share his founder story. Discussing everything from product and engineering teams through to tough times and fundraising.<\/p>\n<h2>Q&amp;A with all four speakers<\/h2>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/C7abOtdArJI?rel=0&amp;showinfo=0&amp;controls=1&amp;color=white\" width=\"700\" height=\"394\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>As usual to round off the event, we held an audience Q&amp;A with all the speakers.<\/p>\n<h2>Until next time!<\/h2>\n<p><a href=\"https:\/\/www.facebook.com\/media\/set\/?set=a.10156100506726354.1073741843.138182321353&amp;type=1&amp;l=45d99e081b\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/18_02_27_ldnsaas_5\/james3@2x.jpg\" alt=\"Dimple, Mun, James, and Rich at LDNSaaS 5\" \/><\/a><\/p>\n<p>Thanks again to our brilliant speakers and everyone who came along. If you couldn\u2019t make it this time, <a href=\"https:\/\/www.facebook.com\/media\/set\/?set=a.10156100506726354.1073741843.138182321353&amp;type=1&amp;l=45d99e081b\" target=\"_blank\" rel=\"noopener noreferrer\">check out the photos from the evening here<\/a>.<\/p>\n<p><a href=\"https:\/\/www.gosquared.com\/ldnsaas\/\">See all the talks and keep an eye out for updates on the the next LDNSaaS event<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everybody loves pancakes. So much so that the UK even has a holiday to celebrate them \u2013 Pancake Day (this&#8230;<\/p>\n","protected":false},"author":23,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1586],"tags":[1353,1349,1262,571,1242,826],"class_list":["post-7342","post","type-post","status-publish","format-standard","hentry","category-gosquared-updates","tag-dimple","tag-grabyo","tag-ldnsaas","tag-london","tag-saas","tag-software"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.6 (Yoast SEO v19.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The stories of Talking Circles, Grabyo, GoSquared, and tray.io at LDNSaaS - GoSquared Blog<\/title>\n<meta name=\"description\" content=\"Watch the talks and see the photos from our fifth LDNSaaS event \u2013 the event focused on bringing together the SaaS community in London.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gosquared.com\/blog\/london-saas-event-february-2018\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The stories of Talking Circles, Grabyo, GoSquared, and tray.io at LDNSaaS\" \/>\n<meta property=\"og:description\" content=\"Watch the talks and see the photos from our fifth LDNSaaS event \u2013 the event focused on bringing together the SaaS community in London.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gosquared.com\/blog\/london-saas-event-february-2018\" \/>\n<meta property=\"og:site_name\" content=\"GoSquared Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GoSquared\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-27T11:44:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-28T11:06:05+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/static.gosquared.com\/images\/liquidicity\/18_02_27_ldnsaas_5\/18_02_27_ldnsaas_twitter@2x.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@GoSquared\" \/>\n<meta name=\"twitter:site\" content=\"@GoSquared\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brennan Topley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#organization\",\"name\":\"GoSquared\",\"url\":\"https:\/\/www.gosquared.com\/blog\/\",\"sameAs\":[\"https:\/\/instagram.com\/gosquaredteam\",\"https:\/\/www.linkedin.com\/company\/go-squared-ltd.\",\"https:\/\/www.facebook.com\/GoSquared\",\"https:\/\/twitter.com\/GoSquared\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2015\/07\/gosquared.png\",\"contentUrl\":\"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2015\/07\/gosquared.png\",\"width\":1270,\"height\":250,\"caption\":\"GoSquared\"},\"image\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#website\",\"url\":\"https:\/\/www.gosquared.com\/blog\/\",\"name\":\"GoSquared Blog\",\"description\":\"Turn visitors into customers.\",\"publisher\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.gosquared.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/london-saas-event-february-2018#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/london-saas-event-february-2018#webpage\",\"url\":\"https:\/\/www.gosquared.com\/blog\/london-saas-event-february-2018\",\"name\":\"The stories of Talking Circles, Grabyo, GoSquared, and tray.io at LDNSaaS - 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