{"id":7504,"date":"2018-08-09T17:02:22","date_gmt":"2018-08-09T17:02:22","guid":{"rendered":"https:\/\/www.gosquared.com\/blog\/?p=7504"},"modified":"2019-11-28T11:00:18","modified_gmt":"2019-11-28T11:00:18","slug":"speed-up-sales-with-live-chat","status":"publish","type":"post","link":"https:\/\/www.gosquared.com\/blog\/speed-up-sales-with-live-chat","title":{"rendered":"How to speed up your sales cycle with live chat"},"content":{"rendered":"

\"Faster<\/p>\n

They say you only get one chance to make a first impression.<\/p>\n

In the year 2000, the average human attention span was 12 seconds, dropping to 8 seconds<\/a> in 2015. In internet terms, how consumers use those 8 (or often fewer) seconds can mean the difference between choosing to buy from you, or a competitor.<\/p>\n

With so little time to convert, it\u2019s no surprise why so many businesses are turning to live chat<\/a> to help generate leads, book meetings, and close deals.<\/p>\n

But as such a new sales channel, many businesses still have a lot of questions about to use live chat effectively. The secret to using live chat effectively is simple: add value, be helpful, and deliver on the prospect\u2019s needs with a well-timed, personal approach.<\/p>\n

Timing is everything<\/h2>\n

As discussed previously, timing is everything<\/a> when it comes to sales.<\/p>\n

Your chances of reaching a lead are 100 times higher<\/a> if you reach out within the first five minutes. Live chat can enable you to respond in seconds, and ensures neither the sales person or the buyer are kept waiting.<\/p>\n

The beauty of live chat is it can help to convert customers at any point in their buying cycle. The definitions of a buying cycle vary depending on the industry, but typically, it will comprise:<\/p>\n