{"id":7528,"date":"2018-09-21T11:09:31","date_gmt":"2018-09-21T11:09:31","guid":{"rendered":"https:\/\/www.gosquared.com\/blog\/?p=7528"},"modified":"2019-11-28T10:59:31","modified_gmt":"2019-11-28T10:59:31","slug":"weekly-newsletter-150-issues","status":"publish","type":"post","link":"https:\/\/www.gosquared.com\/blog\/weekly-newsletter-150-issues","title":{"rendered":"17,000 subscribers. 450 hours. 150 issues of GoSquared Weekly."},"content":{"rendered":"

\"150<\/p>\n

\u201cThe show doesn\u2019t go on because it\u2019s ready; it goes on because it\u2019s 11:30.\u201d \u2013 Lorne Michaels, creator and producer of Saturday Night Live<\/p><\/blockquote>\n

This week we\u2019re sending out our 150th issue of the GoSquared Weekly newsletter.<\/p>\n

Like many things at GoSquared, we discussed the idea of doing a newsletter for months before finally deciding \u201cscrew it, let\u2019s just do it\u201d.<\/p>\n

It can be pretty hard to start something, but it\u2019s even harder to keep doing it, week-in, week-out, for years.<\/p>\n

For something we started in 2015, it\u2019s not the longest running project at GoSquared, but it\u2019s certainly on the leaderboard.<\/p>\n

We\u2019ve learnt a lot from sending 150 newsletters, so let\u2019s dive right in and share the good, the bad, and the ugly of 150 issues of GoSquared Weekly.<\/p>\n

What is the GoSquared Weekly newsletter?<\/h2>\n

GoSquared Weekly is an email newsletter we send out every week (usually on a Friday) to over 17,000 people.<\/p>\n

As a team we read a lot of stuff every week \u2013 we share it internally, and often discuss it at length. GoSquared Weekly is our way of boiling down all our internal discussion and best links into a short, snappy email that delivers a selection of the best content on all things growth \u2013 from marketing, to sales techniques, to making smart product decisions.<\/p>\n

Aside from the core focus of business growth, we also throw in a link here and there that might help you grow as an individual \u2013 by broadening your horizons, or making you think about a topic that isn\u2019t on your usual daily agenda.<\/p>\n

All in all, GoSquared Weekly is about educating, inspiring, and entertaining as many people as we can. We know that if we do this consistently, over a long period of time, a small percentage of the people that like us for GoSquared Weekly might some day check us out for the products we build.<\/p>\n

Why do we send out a weekly newsletter?<\/h2>\n

We started GoSquared Weekly back in 2015 as a way to share the articles and discussions we were already having internally.<\/p>\n

Rather than confining our chatter to the lunch table, or a Slack channel, we felt we\u2019d have no trouble delivering these same conversations to anyone else who\u2019d want to read them.<\/p>\n

We were also incredibly inspired by others who consistently deliver great content via email on a predictable schedule. A few of our sources of inspiration:<\/p>\n