{"id":777,"date":"2015-01-27T11:57:09","date_gmt":"2015-01-27T11:57:09","guid":{"rendered":"https:\/\/gosqeng.test\/?p=777"},"modified":"2019-11-28T11:56:25","modified_gmt":"2019-11-28T11:56:25","slug":"impact-facebook-downtime-global-traffic","status":"publish","type":"post","link":"https:\/\/www.gosquared.com\/blog\/impact-facebook-downtime-global-traffic","title":{"rendered":"Impact of Facebook downtime on global traffic"},"content":{"rendered":"

Eighteen months ago, we reported that when Google.com went down for a few minutes, it caused a 40% drop in pageviews.<\/a><\/p>\n

With Facebook and Instagram down for almost an hour this morning, we investigated what impact, if any, the outage had on global traffic levels and activity. Well, it looks like the impact of the Facebook downtime was considerable. Facebook is huge<\/em> and remains the dominant social network for referral visits (visitors who are linked from one webpage to another, like clicking an article on News Feed).<\/p>\n

\"Graph<\/p>\n

This graph shows the impact Facebook’s downtime had on all social<\/b> traffic. It shows pageviews resulting from a social source as tracked by GoSquared’s real-time web analytics at any one time. <\/p>\n

The Facebook downtime between 06:00 and 07:10 UTC caused an 80% drop in pageviews from social during that period. This graph demonstrates that Facebook directs the lion’s share of referral visits.<\/p>\n

Despite changes to the News Feed algorithms and the visibility of pages, Facebook remains the most important social media platform for driving visitors to content.<\/p>\n

Explore other Global Metrics from GoSquared and sign up for updates on significant changes we’re reporting in global activity.<\/a><\/em><\/p>\n

Disclaimer: This data is based on a representative sample of global traffic trends. GoSquared tracks billions of pageviews every month across over 60,000 sites.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Eighteen months ago, we reported that when Google.com went down for a few minutes, it caused a 40% drop in…<\/p>\n","protected":false},"author":20,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1452],"tags":[],"class_list":["post-777","post","type-post","status-publish","format-standard","hentry","category-engineering"],"yoast_head":"\nImpact of Facebook downtime - GoSquared Engineering<\/title>\n<meta name=\"description\" content=\"With Facebook downtime of an hour, we investigated what impact the outage had on global traffic levels and activity...social traffic dropped by almost 80%.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gosquared.com\/blog\/impact-facebook-downtime-global-traffic\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impact of Facebook downtime on global traffic\" \/>\n<meta property=\"og:description\" content=\"With Facebook downtime of an hour, we investigated what impact the outage had on global traffic levels and activity...social traffic dropped by almost 80%.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gosquared.com\/blog\/impact-facebook-downtime-global-traffic\" \/>\n<meta property=\"og:site_name\" content=\"GoSquared Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GoSquared\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-27T11:57:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-28T11:56:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/static.gosquared.com\/images\/liquidicity\/15_01_27_impact_of-Facebook_downtime_02.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GoSquared\" \/>\n<meta name=\"twitter:site\" content=\"@GoSquared\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andrew Ratomski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#organization\",\"name\":\"GoSquared\",\"url\":\"https:\/\/www.gosquared.com\/blog\/\",\"sameAs\":[\"https:\/\/instagram.com\/gosquaredteam\",\"https:\/\/www.linkedin.com\/company\/go-squared-ltd.\",\"https:\/\/www.facebook.com\/GoSquared\",\"https:\/\/twitter.com\/GoSquared\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2015\/07\/gosquared.png\",\"contentUrl\":\"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2015\/07\/gosquared.png\",\"width\":1270,\"height\":250,\"caption\":\"GoSquared\"},\"image\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#website\",\"url\":\"https:\/\/www.gosquared.com\/blog\/\",\"name\":\"GoSquared Blog\",\"description\":\"Turn visitors into customers.\",\"publisher\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.gosquared.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/impact-facebook-downtime-global-traffic#primaryimage\",\"url\":\"https:\/\/static.gosquared.com\/images\/liquidicity\/15_01_27_impact_of-Facebook_downtime_02.jpg\",\"contentUrl\":\"https:\/\/static.gosquared.com\/images\/liquidicity\/15_01_27_impact_of-Facebook_downtime_02.jpg\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/impact-facebook-downtime-global-traffic#webpage\",\"url\":\"https:\/\/www.gosquared.com\/blog\/impact-facebook-downtime-global-traffic\",\"name\":\"Impact of Facebook downtime - GoSquared Engineering\",\"isPartOf\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/impact-facebook-downtime-global-traffic#primaryimage\"},\"datePublished\":\"2015-01-27T11:57:09+00:00\",\"dateModified\":\"2019-11-28T11:56:25+00:00\",\"description\":\"With Facebook downtime of an hour, we investigated what impact the outage had on global traffic levels and activity...social traffic dropped by almost 80%.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/impact-facebook-downtime-global-traffic#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.gosquared.com\/blog\/impact-facebook-downtime-global-traffic\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/impact-facebook-downtime-global-traffic#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.gosquared.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Impact of Facebook downtime on global traffic\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/impact-facebook-downtime-global-traffic#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/impact-facebook-downtime-global-traffic#webpage\"},\"author\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/#\/schema\/person\/3ba84a8d5726f6ed3e4bcd491919f00e\"},\"headline\":\"Impact of Facebook downtime on global traffic\",\"datePublished\":\"2015-01-27T11:57:09+00:00\",\"dateModified\":\"2019-11-28T11:56:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/impact-facebook-downtime-global-traffic#webpage\"},\"wordCount\":220,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/impact-facebook-downtime-global-traffic#primaryimage\"},\"thumbnailUrl\":\"https:\/\/static.gosquared.com\/images\/liquidicity\/15_01_27_impact_of-Facebook_downtime_02.jpg\",\"articleSection\":[\"Engineering\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.gosquared.com\/blog\/impact-facebook-downtime-global-traffic#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#\/schema\/person\/3ba84a8d5726f6ed3e4bcd491919f00e\",\"name\":\"Andrew Ratomski\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ff1369867beb7407960bf9b992a4df36572fefa07f5f7ae136f573388cf7a9c1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ff1369867beb7407960bf9b992a4df36572fefa07f5f7ae136f573388cf7a9c1?s=96&d=mm&r=g\",\"caption\":\"Andrew Ratomski\"},\"description\":\"Andrew leads marketing at GoSquared.\",\"sameAs\":[\"https:\/\/gosquared.com\"],\"url\":\"https:\/\/www.gosquared.com\/blog\/author\/andrew\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Impact of Facebook downtime - GoSquared Engineering","description":"With Facebook downtime of an hour, we investigated what impact the outage had on global traffic levels and activity...social traffic dropped by almost 80%.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gosquared.com\/blog\/impact-facebook-downtime-global-traffic","og_locale":"en_US","og_type":"article","og_title":"Impact of Facebook downtime on global traffic","og_description":"With Facebook downtime of an hour, we investigated what impact the outage had on global traffic levels and activity...social traffic dropped by almost 80%.","og_url":"https:\/\/www.gosquared.com\/blog\/impact-facebook-downtime-global-traffic","og_site_name":"GoSquared Blog","article_publisher":"https:\/\/www.facebook.com\/GoSquared","article_published_time":"2015-01-27T11:57:09+00:00","article_modified_time":"2019-11-28T11:56:25+00:00","og_image":[{"url":"https:\/\/static.gosquared.com\/images\/liquidicity\/15_01_27_impact_of-Facebook_downtime_02.jpg"}],"twitter_card":"summary_large_image","twitter_creator":"@GoSquared","twitter_site":"@GoSquared","twitter_misc":{"Written by":"Andrew Ratomski","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.gosquared.com\/blog\/#organization","name":"GoSquared","url":"https:\/\/www.gosquared.com\/blog\/","sameAs":["https:\/\/instagram.com\/gosquaredteam","https:\/\/www.linkedin.com\/company\/go-squared-ltd.","https:\/\/www.facebook.com\/GoSquared","https:\/\/twitter.com\/GoSquared"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gosquared.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2015\/07\/gosquared.png","contentUrl":"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2015\/07\/gosquared.png","width":1270,"height":250,"caption":"GoSquared"},"image":{"@id":"https:\/\/www.gosquared.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.gosquared.com\/blog\/#website","url":"https:\/\/www.gosquared.com\/blog\/","name":"GoSquared Blog","description":"Turn visitors into customers.","publisher":{"@id":"https:\/\/www.gosquared.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gosquared.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gosquared.com\/blog\/impact-facebook-downtime-global-traffic#primaryimage","url":"https:\/\/static.gosquared.com\/images\/liquidicity\/15_01_27_impact_of-Facebook_downtime_02.jpg","contentUrl":"https:\/\/static.gosquared.com\/images\/liquidicity\/15_01_27_impact_of-Facebook_downtime_02.jpg"},{"@type":"WebPage","@id":"https:\/\/www.gosquared.com\/blog\/impact-facebook-downtime-global-traffic#webpage","url":"https:\/\/www.gosquared.com\/blog\/impact-facebook-downtime-global-traffic","name":"Impact of Facebook downtime - GoSquared Engineering","isPartOf":{"@id":"https:\/\/www.gosquared.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gosquared.com\/blog\/impact-facebook-downtime-global-traffic#primaryimage"},"datePublished":"2015-01-27T11:57:09+00:00","dateModified":"2019-11-28T11:56:25+00:00","description":"With Facebook downtime of an hour, we investigated what impact the outage had on global traffic levels and activity...social traffic dropped by almost 80%.","breadcrumb":{"@id":"https:\/\/www.gosquared.com\/blog\/impact-facebook-downtime-global-traffic#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gosquared.com\/blog\/impact-facebook-downtime-global-traffic"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.gosquared.com\/blog\/impact-facebook-downtime-global-traffic#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gosquared.com\/blog"},{"@type":"ListItem","position":2,"name":"Impact of Facebook downtime on global traffic"}]},{"@type":"Article","@id":"https:\/\/www.gosquared.com\/blog\/impact-facebook-downtime-global-traffic#article","isPartOf":{"@id":"https:\/\/www.gosquared.com\/blog\/impact-facebook-downtime-global-traffic#webpage"},"author":{"@id":"https:\/\/www.gosquared.com\/blog\/#\/schema\/person\/3ba84a8d5726f6ed3e4bcd491919f00e"},"headline":"Impact of Facebook downtime on global traffic","datePublished":"2015-01-27T11:57:09+00:00","dateModified":"2019-11-28T11:56:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gosquared.com\/blog\/impact-facebook-downtime-global-traffic#webpage"},"wordCount":220,"commentCount":1,"publisher":{"@id":"https:\/\/www.gosquared.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.gosquared.com\/blog\/impact-facebook-downtime-global-traffic#primaryimage"},"thumbnailUrl":"https:\/\/static.gosquared.com\/images\/liquidicity\/15_01_27_impact_of-Facebook_downtime_02.jpg","articleSection":["Engineering"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gosquared.com\/blog\/impact-facebook-downtime-global-traffic#respond"]}]},{"@type":"Person","@id":"https:\/\/www.gosquared.com\/blog\/#\/schema\/person\/3ba84a8d5726f6ed3e4bcd491919f00e","name":"Andrew Ratomski","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gosquared.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ff1369867beb7407960bf9b992a4df36572fefa07f5f7ae136f573388cf7a9c1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ff1369867beb7407960bf9b992a4df36572fefa07f5f7ae136f573388cf7a9c1?s=96&d=mm&r=g","caption":"Andrew Ratomski"},"description":"Andrew leads marketing at GoSquared.","sameAs":["https:\/\/gosquared.com"],"url":"https:\/\/www.gosquared.com\/blog\/author\/andrew"}]}},"wps_subtitle":"How Facebook\u2019s outage affected social traffic around the world","_links":{"self":[{"href":"https:\/\/www.gosquared.com\/blog\/wp-json\/wp\/v2\/posts\/777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gosquared.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gosquared.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gosquared.com\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gosquared.com\/blog\/wp-json\/wp\/v2\/comments?post=777"}],"version-history":[{"count":0,"href":"https:\/\/www.gosquared.com\/blog\/wp-json\/wp\/v2\/posts\/777\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.gosquared.com\/blog\/wp-json\/wp\/v2\/media?parent=777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gosquared.com\/blog\/wp-json\/wp\/v2\/categories?post=777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gosquared.com\/blog\/wp-json\/wp\/v2\/tags?post=777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}