{"id":8448,"date":"2021-10-08T18:57:00","date_gmt":"2021-10-08T18:57:00","guid":{"rendered":"https:\/\/beta.gosquared.com\/blog\/?p=8448"},"modified":"2022-02-24T14:14:22","modified_gmt":"2022-02-24T14:14:22","slug":"targeted-email-marketing","status":"publish","type":"post","link":"https:\/\/www.gosquared.com\/blog\/targeted-email-marketing","title":{"rendered":"Targeted Email Marketing: How to Use Customer Behaviour Data"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_01_09_Targeted_Email_Marketing\/20_01_09_Envelopes_Arrow_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Targeted email marketing helps you contact the right customers at the exact right time, but it doesn\u2019t always feel natural to pull off.<\/p>\n\n\n\n<p>In this guide, we\u2019re covering tips, tools, and strategies to help you send a relevant and timely email, without losing any sleep over the tech setup.<\/p>\n\n\n\n<p>If you&#8217;re new to email automation, you may want to <a href=\"https:\/\/www.gosquared.com\/blog\/email-automation\">check out our beginner&#8217;s guide to email automation<\/a> first. Come right back here once you&#8217;ve had a skim through!<\/p>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/email.uplers.com\/blog\/email-marketing-statistics\/\" rel=\"noreferrer noopener\">78% of consumers<\/a>&nbsp;say that they unsubscribe when brands send \u201ctoo many emails.\u201d Targeted emails allow you to reach the right people, without having to broadcast to everyone.<\/p>\n\n\n\n<p>Unsubscribes are going to happen, and they can\u2019t be avoided, but when you bring more relevancy into your emails, you have a better chance of keeping people on your list.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-in-this-guide-we-re-covering\">In this guide, we\u2019re covering:<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><a target=\"_blank\" href=\"https:\/\/www.gosquared.com\/blog\/targeted-email-marketing#targeted\" rel=\"noreferrer noopener\">What defines targeted email marketing?<\/a><\/li><li><a target=\"_blank\" href=\"https:\/\/www.gosquared.com\/blog\/targeted-email-marketing#benefits\" rel=\"noreferrer noopener\">Benefits of targeted email marketing<\/a><\/li><li><a target=\"_blank\" href=\"https:\/\/www.gosquared.com\/blog\/targeted-email-marketing#tools\" rel=\"noreferrer noopener\">Top tools for sending targeted email<\/a><\/li><li><a target=\"_blank\" href=\"https:\/\/www.gosquared.com\/blog\/targeted-email-marketing#collect\" rel=\"noreferrer noopener\">How to collect the right data for segmenting<\/a><\/li><li><a target=\"_blank\" href=\"https:\/\/www.gosquared.com\/blog\/targeted-email-marketing#website\" rel=\"noreferrer noopener\">Ways to target website users, leads, and customers<\/a><\/li><li><a target=\"_blank\" href=\"https:\/\/www.gosquared.com\/blog\/targeted-email-marketing#additional\" rel=\"noreferrer noopener\">Additional targeted email marketing tips (by business type)<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-defines-targeted-email-marketing\">What defines targeted email marketing?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_01_09_Targeted_Email_Marketing\/20_01_09_Question_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>To be clear, we\u2019re not referring to cold email outreach but rather warm email sent to website users, leads, and customers who have opted in to receive emails from you in some way or other.<\/p>\n\n\n<div class=\"wp-block-admire-block-article\">\n            <article class=\"c-item c-item--aside is-marketing\">\n                                <figure class=\"c-item__image\">\n                    <a href=\"https:\/\/www.gosquared.com\/blog\/data-driven-marketing-examples\">\n                    <div class=\"intrinsic-image intrinsic-image--transparent\" style=\"padding-bottom: 31.901041666667%;\"><img width=\"768\" height=\"245\" class=\"attachment-1x1-medium size-1x1-medium lazy lazyload\" alt=\"what is data driven marketing\" data-src=\"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2019\/09\/Teamwork-Business-Illustration-2.png\" \/><\/div>                    <\/a>\n                <\/figure>\n                                <div class=\"c-item__content\">\n                    <div class=\"c-item__secondary \">\n                        <a href=\"https:\/\/www.gosquared.com\/blog\/category\/marketing\" rel=\"category tag\">Master Marketing<\/a>                    <\/div>\n                    <h2 class=\"c-item__title\">\n                        <a href=\"https:\/\/www.gosquared.com\/blog\/data-driven-marketing-examples\">\n                            What Is Data-Driven Marketing? (+ 10 Amazing Examples!)                        <\/a>\n                    <\/h2>\n                                            <div class=\"c-item__link\">\n                            <a href=\"https:\/\/www.gosquared.com\/blog\/data-driven-marketing-examples\">Read More<svg viewBox=\"0 0 28 13\" role=\"presentation\" class=\"icon--icon-arrow-small\"><use xlink:href=\"#icon-arrow-small\"><\/use><\/svg><\/a>\n                        <\/div>\n                                    <\/div>\n            <\/article>\n\n\n            <\/div>\n\n\n<p><br> Maybe they\u2019ve downloaded an ebook, signed up for a free trial, or purchased from you in the past. You now have their email address, and you\u2019d like to deepen the relationship. But how do you do that?<br> Let\u2019s start by understanding what targeted email is not: an email blast or newsletter to everyone in your database.<br><br>Not that there\u2019s anything wrong with a newsletter sent to your entire audience\u2014but that kind of email can only take you so far.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-targeted-email-gives-you-the-ability-to\">Targeted email gives you the ability to:<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Reach out to customers at risk of churning<\/li><li>Increase the likelihood of repeat purchases<\/li><li>Interact with prospects near the end of your buying cycle<\/li><\/ul>\n\n\n\n<p>This type of email has the following characteristics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-timeliness\">Timeliness<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_01_09_Targeted_Email_Marketing\/20_01_09_Timliness_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>One defining characteristic of targeted email marketing is timeliness. A customer who purchased a 30-day use product receives an email 21-days after purchase to remind them to reorder. After another few weeks, they receive a 10% off coupon (only if they didn\u2019t\u2019 reorder).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-relevancy\">Relevancy<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_01_09_Targeted_Email_Marketing\/20_01_09_Revelancy_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Targeted emails are all super relevant. They\u2019re based on an attribute of the customer, or an action that the customer took recently, or a calculation of their overall behavior or purchase history. When the customer reads the email, they feel like it fits them, instead of wondering, Why did they send me this?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-personalisation\">Personalisation<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_01_09_Targeted_Email_Marketing\/20_01_09_Personalisation_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Personalised email campaigns generate&nbsp;<a target=\"_blank\" href=\"https:\/\/moosend.com\/blog\/10-marketing-automation-statistics-need-know\/\" rel=\"noreferrer noopener\">75% of email revenue<\/a>. Is that because personalised campaigns are more common or more effective? Both. Rudimentary personalisation includes the user\u2019s first name, but genuinely targeted email goes beyond first name. It can include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Name<\/li><li>Recent behavior or activity<\/li><li>Recent purchase activity<\/li><li>Interests<\/li><li>Location<\/li><li>Account or customer status<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-targeted-email-marketing\">Benefits of targeted email marketing<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_01_09_Targeted_Email_Marketing\/20_01_09_Benefits_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Because targeted email is so different to basic email marketing, it can help you achieve things that standard email blasts simply can\u2019t. Let\u2019s take a quick look at some key benefits:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Increases opens and CTR:<\/strong>&nbsp;This is especially true for email that is sent based on user behavior or attributes.<\/li><li><strong>Decreases unsubscribes:<\/strong>&nbsp;People don\u2019t get bombarded with irrelevant emails, and the number of emails each person receives can go down too.<\/li><li><strong>Increases revenue:<\/strong>&nbsp;Because targeted email is relevant to the individual user\u2019s interests and behavior, offers are more connected too.<\/li><li><strong>Increases customer LTV:<\/strong>&nbsp;Beyond immediate sales to the right group of people, sending targeted email can increase the LTV for individual customers.<\/li><li><strong>Reduces churn:<\/strong>&nbsp;When you notice that someone hasn\u2019t logged into your app, made a purchase, or read an article in a long time, you can reach out to them before they churn completely.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-top-tools-for-sending-targeted-email\">Top tools for sending targeted email<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_01_09_Targeted_Email_Marketing\/20_01_09_Tool_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-gosquared\">GoSquared<\/h3>\n\n\n<p><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_01_09_Targeted_Email_Marketing\/20_01_09_gosquared.png\" alt=\"\"><\/p>\n\n\n<p>GoSquared is a web analytics and marketing automation platform that helps you bring customer data and targeted communication all in one place. GoSquared combines website analytics with a CRM so you can save customer behavior on an individual basis. You can send targeted communication based on customers\u2019 website activity and attributes using email as well as in-app messages.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Collects extensive website and customer behaviour data<\/li><li>Sends targeted email and in-app messages using that data<\/li><li>Let\u2019s you view behaviour on an individual basis for your prospects and customers in the Customer Hub<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-convertkit\">ConvertKit<\/h3>\n\n\n<p><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_01_09_Targeted_Email_Marketing\/20_01_09_convertkit.png\" alt=\"\"><\/p>\n\n\n<p>ConvertKit has become a very popular email marketing tool in the past few years because of its simplicity and powerful features. With a smooth, modern UX, you can handle just about everything you can with email tools that appear far more intimidating. Email marketers use ConvertKit to send targeted emails based on past email behaviour.<\/p>\n\n\n\n<p>For example, you can include links in your emails to gauge interest, and then in the future, target only the people who clicked on that link.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-drip\">Drip<\/h3>\n\n\n<p><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_01_09_Targeted_Email_Marketing\/20_01_09_drip.png\" alt=\"\"><\/p>\n\n\n<p>Another popular email tool, Drip lets you set up automated emails and targeted email campaigns. It\u2019s a favourite in the B2B space, where guides, case studies, and white papers are frequently used to capture emails and trigger automation. Drip also includes a CRM that is great for ecommerce companies and lets you tag and identify different user actions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mailerlite\">MailerLite<\/h3>\n\n\n<p><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_01_09_Targeted_Email_Marketing\/20_01_09_mailerlite.png\" alt=\"\"><\/p>\n\n\n<p>While MailerLite doesn\u2019t have a built-in CRM for capturing customer and user data, it does have robust email automation features that can be integrated with a different system for capturing behaviour. It\u2019s a great option for many businesses because of its affordable pricing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-collect-the-right-data-for-segmenting\">How to collect the right data for segmenting<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_01_09_Targeted_Email_Marketing\/20_01_09_Data_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>In order to send targeted email, you have to collect data that will help you&nbsp;<a target=\"_blank\" href=\"https:\/\/www.gosquared.com\/blog\/audience-segmentation\" rel=\"noreferrer noopener\">segment your audience<\/a>.<\/p>\n\n\n\n<p>If you want a more in-depth look into audience analytics, customer filters, the difference between behavior triggers and attributes, we recommend that you check out this&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.gosquared.com\/blog\/customer-filters\">guide on customer filters<\/a>, which goes into these concepts in more detail and also lists the top customer filters by various types of businesses.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-combine-your-web-analytics-crm-and-email-software\">Combine your web analytics, CRM, and email software<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_01_09_Targeted_Email_Marketing\/20_01_09_Combine_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>The most important step is setting up how you will collect behaviour data (such as downloading a white paper, making a purchase, or viewing a particular page).<\/p>\n\n\n\n<p>For small and medium-sized businesses, the simplest way is to use one platform for capturing customer data and sending email, such as GoSquared. That way you don\u2019t have any setup or integration hassles to deal with.<\/p>\n\n\n\n<p>Inside of the&nbsp;<a target=\"_blank\" href=\"https:\/\/www.gosquared.com\/customer-data-hub\/\" rel=\"noreferrer noopener\">Customer Data Hub<\/a>, we can see a list of all captured leads and customers who satisfy any essential filter.<\/p>\n\n\n\n<p><strong>There are dozens and dozens of different customer filters to choose from, and they can be combined. Popular ones include:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Abandoned checkout<\/li><li>Last seen (date)<\/li><li>First seen (date)<\/li><li>Downloaded white paper<\/li><li>Viewed pricing page<\/li><li>Number of purchases<\/li><li>Amount of purchases<\/li><\/ul>\n\n\n\n<p>Here\u2019s a list of 30 email subscribers who have abandoned the cart checkout. To make this more timely, we could add a different filter for the date range.<\/p>\n\n\n\n<p>For expensive digital products (such as a $2000 research report), the sales team might reach out to people who abandoned their cart on an individual basis. Or, with GoSquared, you can setup automation that sends an email to invite someone to chat.<\/p>\n\n\n\n<p>For lower-priced products where you don\u2019t have an inside sales team, you could still invite users to chat with your customer service representative, or you could send a more standard abandoned cart recovery email and remind them to complete their purchase.<\/p>\n\n\n\n<p>As mentioned, the vast majority of businesses will have their needs met by a platform that combines customer behavior data with email marketing features. Just make sure to choose a tool that is incredibly simple to set up and use.<\/p>\n\n\n\n<p>The most significant risk of targeted email marketing is assuming it\u2019s too complicated to implement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-utilise-meaningful-triggers-and-attributes\">Utilise meaningful triggers and attributes<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_01_09_Targeted_Email_Marketing\/20_01_09_Trigger_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Once you\u2019ve chosen an analytics and automation platform (or setup custom integration between your behavior data and your email tool), the next most crucial thing you can do is pay attention to the triggers and attributes that matter to your business.<\/p>\n\n\n\n<p>When you first get started, you might already have an idea of the customer filters that can help you reach the right people. Ecommerce companies will prioritize purchase history and cart activity. B2B companies will focus on time spent on particular pages, how many blog posts were read, and which white papers were downloaded.<\/p>\n\n\n\n<p><strong>However, there are probably some great customer filters that you\u2019re missing out on too:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Are you engaging with prospects that have gone dark?<\/li><li>Are you keeping in touch with email subscribers based on the frequency with which they engage with your content and\/or visit your website?<\/li><li>Are you following up with every lead who has in some expressed interest (even if they didn\u2019t fill out your contact form)?<\/li><\/ul>\n\n\n\n<p>Check out this list for plenty of&nbsp;<a target=\"_blank\" href=\"https:\/\/www.gosquared.com\/blog\/customer-filters\" rel=\"noreferrer noopener\">customer filters<\/a>&nbsp;to inspire your targeted email campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ways-to-target-website-users-leads-and-customers\">Ways to target website users, leads, and customers<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_01_09_Targeted_Email_Marketing\/20_01_09_Target_Users_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Let\u2019s be real. \u201cTargeted email marketing\u201d is a reasonably broad term. There are so many different ways that you can target someone on your email list: by what they\u2019ve purchased, what they\u2019ve read on your website, what they\u2019ve clicked on in your previous emails.<\/p>\n\n\n\n<p>Let\u2019s take a look at the top ways to target the right segments of your email list.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-location\">Location<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_01_09_Targeted_Email_Marketing\/20_01_09_Location_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Maybe you have a particular promotion or offer that\u2019s only available to people in one area. Or perhaps your company only serves people who live in a specified location, but you have a more extensive email list because you know you\u2019ll be launching in new metros or markets soon.<\/p>\n\n\n\n<p>Whatever the reason, location-based targeting is a pretty common demand.<\/p>\n\n\n\n<p>Using email to target based on location can be difficult. Inside GoSquared\u2019s Customer Data Hub, we capture the country for every lead and customer.<\/p>\n\n\n\n<p>However, if you want to get down to the city level, you\u2019ll need to ask subscribers for their city location when they download a white paper, make a purchase, or fill out any other sort of form.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-recent-purchase-behaviour\">Recent purchase behaviour<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_01_09_Targeted_Email_Marketing\/20_01_09_Recent_Purchases_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Transactional emails experience&nbsp;<a target=\"_blank\" href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2018\/12\/70-email-marketing-stats-you-need-to-know\/\" rel=\"noreferrer noopener\">8x more opens<\/a>&nbsp;than other types of emails, and they also produce 6x more revenue. You can use recent purchase activity to send:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Related product emails<\/li><li>Reorder reminder emails<\/li><li>Affiliate and incentivized sharing emails<\/li><li>Freebie and thank-you emails<\/li><li>Requests for reviews<\/li><\/ul>\n\n\n\n<p>While recent purchase behavior can be used to send emails that intend to increase the LTV of that customer directly, you can take an indirect approach too. For example, you can send a free digital gift (such as exclusive content) to people who purchased your newly launched product. Or you can send an email to request that the buyer tell their friends about your product, whether they liked it or not.<\/p>\n\n\n\n<p>If someone has purchased from you, they\u2019ve given you a vote of confidence. Take the opportunity to deepen the relationship in a way that makes sense for your brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-total-purchases\">Total purchases<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_01_09_Targeted_Email_Marketing\/20_01_09_Total_Purchases_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>The complete purchase history of a customer can be utilised in two very different ways.<\/p>\n\n\n\n<p>For your big spenders, you might want to send invitations to exclusive launch parties, information about joining your affiliate program, or unique coupon codes that they can forward to their friends.<\/p>\n\n\n\n<p>For customers with a lower average spend, you might want to send them helpful&nbsp;<a target=\"_blank\" href=\"https:\/\/www.gosquared.com\/blog\/middle-of-the-funnel-metrics\" rel=\"noreferrer noopener\">mid-funnel<\/a>&nbsp;content that primes them for a sale, without pushing it down their throats. You can send them an invitation to an upcoming webinar, a link to a case study, or a blog post that explains the need for your product. Or, you might just want to send them a steep discount.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-recent-website-activity\">Recent website activity<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_01_09_Targeted_Email_Marketing\/20_01_09_Recent_Web_Activity_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>There are so many different website activities that can be used in targeted email marketing. Let\u2019s take a look at some ideas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Downloaded a white paper<\/li><li>Viewed pricing or subscription page<\/li><li>Submitted a contact form<\/li><li>Signed up for a free trial<\/li><\/ul>\n\n\n\n<p>The great thing about using recent website activity as the way to target prospects and customers is that it allows you to send an email that is both timely and relevant all in one go.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-overall-website-activity\">Overall website activity<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_01_09_Targeted_Email_Marketing\/20_01_09_Total_Web_Activity_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>You can also make use of overall website activity. The difference here is that you\u2019re not sending an email immediately based on a recent action like signing up for a trial. Instead, you create a&nbsp;<a target=\"_blank\" href=\"https:\/\/www.gosquared.com\/blog\/email-automation-management\" rel=\"noreferrer noopener\">Smart Group<\/a>&nbsp;of customer filter criteria that is always on. Whenever someone satisfies those criteria, they automatically become part of that Smart Group and receive the appropriate email.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Has been on your website 3+ times<\/li><li>Has been a customer for 1+ years<\/li><li>Viewed 4+ blog posts<\/li><li>Abandoned cart 3+ times<\/li><li>Hasn\u2019t been on your website in 7+ days<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-specific-or-recent-email-engagement\">Specific or recent email engagement<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_01_09_Targeted_Email_Marketing\/20_01_09_Recent_Email_Activity_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Rather than website activity, you can use email activity to send targeted emails. You can send email to people who clicked a specific link in the past.<\/p>\n\n\n\n<p>For example, let\u2019s say that four months before launching a product, you sent out an email asking people to click the link if they are interested in hearing about the launch (so you don\u2019t bombard the wrong people). Then when you\u2019re launching, you send further updates to the people who clicked that link and only one update to the people who didn\u2019t.<\/p>\n\n\n\n<p>You could also send an email to people who did or didn\u2019t open your last email, if you\u2019re looking to follow up after a recent blast, based on interest.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-overall-email-engagement\">Overall email engagement<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_01_09_Targeted_Email_Marketing\/20_01_09_Total_Email_Activity_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Specific email interactions aren\u2019t the only way that you can send a targeted email. You can also utilise your relationship with your email subscribers as a whole.<\/p>\n\n\n\n<p>Let\u2019s say that you only want to send a special offer to your most loyal subscribers. You could send it to people who open your emails the most frequently. Most email marketing tools have features to help you rate your subscribers based on the overall engagement level.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customer-or-user-type\">Customer or user type<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_01_09_Targeted_Email_Marketing\/20_01_09_Customer_Types_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>One of the simplest ways to make your email marketing more targeted is to segment your audience into customer or user types.<\/p>\n\n\n\n<p>This could be any number of the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>New customers<\/li><li>Established customers<\/li><li>New website users<\/li><li>Frequent website users<\/li><li>Customers in a specific industry<\/li><li>Customers with specific business size or type<\/li><li>Users with a specific role<\/li><\/ul>\n\n\n\n<p>Depending on the segments you want to create, you can use behaviour analytics or enriched CRM data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-additional-targeted-email-marketing-tips\">Additional targeted email marketing tips<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_01_09_Targeted_Email_Marketing\/20_01_09_Tips_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>The way that you choose to send out targeted marketing depends a lot on your business type. We\u2019ve broken out some helpful tips for digital-first companies that sell products online.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tips-for-b2b-saas-companies\">Tips for B2B SaaS companies<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_01_09_Targeted_Email_Marketing\/20_01_09_B2B_SaaS_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/email.uplers.com\/blog\/email-marketing-statistics\/\" rel=\"noreferrer noopener\">89% of B2B marketers<\/a>&nbsp;say that email is their top channel for lead gen, but most B2B SaaS companies struggle to use email effectively. They either have sales reps reaching out manually to qualified leads, or they have a newsletter or nothing at all. Despite being technical businesses, too few SaaS companies have a successful email targeting setup.<\/p>\n\n\n\n<p>Here are some targeted email ideas to try:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Send an email to prospects who viewed your pricing page but didn\u2019t sign up. Ask if they have any questions about features.<\/li><li>If you know that your product tends to involve multiple decision-makers, send an email to prospects that are on your site frequently and offer them an ebook with top tips for selling the solution to their boss (or the relevant decision-makers).<\/li><li>Improve your email onboarding sequence by incorporating how often new subscribers are on your site in the first week after signing up. If they\u2019re on your site 2-3 times, you can send them emails about advanced features. If not, you might want to remind them of the core value of your product to get them closer to the&nbsp;<a target=\"_blank\" href=\"https:\/\/www.gosquared.com\/blog\/email-onboarding-sequence\" rel=\"noreferrer noopener\">Aha moment<\/a>.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tips-for-ecommerce-companies\">Tips for ecommerce companies<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_01_09_Targeted_Email_Marketing\/20_01_09_Ecommerce_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>For ecommerce companies, small optimisations can have a significant effect. Here are some tips for what types of targeted emails you might want to set up:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>For products that are typically bought multiple times, set up reminder emails to go out at the right time after purchase.<\/li><li>Turn your best customers into micro-influencers by incentivizing them to share your product launches or special offers. Send emails to the customers who have purchased the most from you or visit your site most often.<\/li><li>Offer exclusive deals to shoppers who engage with your site often (have viewed multiple product pages, have clicked on a certain number of your emails in the past month), but haven\u2019t made a purchase.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tips-for-digital-publishers\">Tips for digital publishers<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_01_09_Targeted_Email_Marketing\/20_01_09_Publishers_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Digital publishers who offer paid subscriptions for their content need to ensure that customers are still regularly engaging with content and getting value from it.<\/p>\n\n\n\n<p>Here are some tips on targeted emails you can send:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Help new customers get oriented to your content categories. Based on which posts they read, recommend other recent content that they might be interested in. For readers who haven\u2019t interacted with much content yet, showcase several different content categories and capture data on which one they click on in the email.<\/li><li>Reduce churn by emailing customers who haven\u2019t read an article in over a week, and those who haven\u2019t done so in over two weeks.<\/li><li>Turn your most loyal readers into micro-influencers by giving them access to a week or two of free content that they can send to their friends.<\/li><\/ul>\n\n\n\n<p>Targeted email marketing is essential if you want to build a real relationship with your customers and leads.<\/p>\n\n\n\n<p><strong>Want to set up targeted emails based on real customer behaviour the easy way?<\/strong><a target=\"_blank\" href=\"https:\/\/www.gosquared.com\/\" rel=\"noreferrer noopener\"><strong>&nbsp;Sign up for a free trial of GoSquared.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Targeted email marketing helps you contact the right customers at the exact right time, but it doesn\u2019t always feel natural&#8230;<\/p>\n","protected":false},"author":32,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1585],"tags":[1451,1590,1423,1420],"class_list":["post-8448","post","type-post","status-publish","format-standard","hentry","category-customer-success","tag-email-campaign","tag-marketing-campaign","tag-personalisation","tag-targeted-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.6 (Yoast SEO v19.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Targeted Email Marketing: How to Use Customer Behaviour Data - GoSquared Blog<\/title>\n<meta name=\"description\" content=\"Targeted email marketing helps you message the right customers or prospects at the exact right time. Learn how to implement targeted email campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gosquared.com\/blog\/targeted-email-marketing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Targeted Email Marketing: How to Use Customer Behaviour Data\" \/>\n<meta property=\"og:description\" content=\"Targeted email marketing helps you message the right customers or prospects at the exact right time. Learn how to implement targeted email campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gosquared.com\/blog\/targeted-email-marketing\" \/>\n<meta property=\"og:site_name\" content=\"GoSquared Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GoSquared\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-08T18:57:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-24T14:14:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2020\/02\/20_01_09_Envelopes_Arrow_OG_01@2x.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2049\" \/>\n\t<meta property=\"og:image:height\" content=\"1025\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2020\/02\/20_01_09_Envelopes_Arrow_OG_01@2x.png\" \/>\n<meta name=\"twitter:creator\" content=\"@GoSquared\" \/>\n<meta name=\"twitter:site\" content=\"@GoSquared\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dayana Mayfield\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"19 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#organization\",\"name\":\"GoSquared\",\"url\":\"https:\/\/www.gosquared.com\/blog\/\",\"sameAs\":[\"https:\/\/instagram.com\/gosquaredteam\",\"https:\/\/www.linkedin.com\/company\/go-squared-ltd.\",\"https:\/\/www.facebook.com\/GoSquared\",\"https:\/\/twitter.com\/GoSquared\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2015\/07\/gosquared.png\",\"contentUrl\":\"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2015\/07\/gosquared.png\",\"width\":1270,\"height\":250,\"caption\":\"GoSquared\"},\"image\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#website\",\"url\":\"https:\/\/www.gosquared.com\/blog\/\",\"name\":\"GoSquared Blog\",\"description\":\"Turn visitors into customers.\",\"publisher\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.gosquared.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/targeted-email-marketing#primaryimage\",\"url\":\"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2020\/02\/20_01_09_Envelopes_Arrow_OG_01@2x.png\",\"contentUrl\":\"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2020\/02\/20_01_09_Envelopes_Arrow_OG_01@2x.png\",\"width\":2049,\"height\":1025,\"caption\":\"targeted email marketing\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/targeted-email-marketing#webpage\",\"url\":\"https:\/\/www.gosquared.com\/blog\/targeted-email-marketing\",\"name\":\"Targeted Email Marketing: How to Use Customer Behaviour Data - GoSquared Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/targeted-email-marketing#primaryimage\"},\"datePublished\":\"2021-10-08T18:57:00+00:00\",\"dateModified\":\"2022-02-24T14:14:22+00:00\",\"description\":\"Targeted email marketing helps you message the right customers or prospects at the exact right time. Learn how to implement targeted email campaigns.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/targeted-email-marketing#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.gosquared.com\/blog\/targeted-email-marketing\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/targeted-email-marketing#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.gosquared.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Targeted Email Marketing: How to Use Customer Behaviour Data\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/targeted-email-marketing#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/targeted-email-marketing#webpage\"},\"author\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/#\/schema\/person\/59cfc41f7760f0ca97e40f16532ce7c8\"},\"headline\":\"Targeted Email Marketing: How to Use Customer Behaviour Data\",\"datePublished\":\"2021-10-08T18:57:00+00:00\",\"dateModified\":\"2022-02-24T14:14:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/targeted-email-marketing#webpage\"},\"wordCount\":2962,\"publisher\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/targeted-email-marketing#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2020\/02\/20_01_09_Envelopes_Arrow_OG_01@2x.png\",\"keywords\":[\"Email Campaign\",\"Marketing Campaign\",\"Personalisation\",\"Targeted Marketing\"],\"articleSection\":[\"Customer Success\"],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#\/schema\/person\/59cfc41f7760f0ca97e40f16532ce7c8\",\"name\":\"Dayana Mayfield\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4fe7a36a5dee40d12a7798144027dbd8a6d19fcd11e5c02350837c598dc75988?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4fe7a36a5dee40d12a7798144027dbd8a6d19fcd11e5c02350837c598dc75988?s=96&d=mm&r=g\",\"caption\":\"Dayana Mayfield\"},\"description\":\"Dayana is a B2B SaaS copywriter and content marketer who lives in Northern California. She loves messaging and storytelling alike.\",\"url\":\"https:\/\/www.gosquared.com\/blog\/author\/dayana\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Targeted Email Marketing: How to Use Customer Behaviour Data - GoSquared Blog","description":"Targeted email marketing helps you message the right customers or prospects at the exact right time. Learn how to implement targeted email campaigns.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gosquared.com\/blog\/targeted-email-marketing","og_locale":"en_US","og_type":"article","og_title":"Targeted Email Marketing: How to Use Customer Behaviour Data","og_description":"Targeted email marketing helps you message the right customers or prospects at the exact right time. Learn how to implement targeted email campaigns.","og_url":"https:\/\/www.gosquared.com\/blog\/targeted-email-marketing","og_site_name":"GoSquared Blog","article_publisher":"https:\/\/www.facebook.com\/GoSquared","article_published_time":"2021-10-08T18:57:00+00:00","article_modified_time":"2022-02-24T14:14:22+00:00","og_image":[{"width":2049,"height":1025,"url":"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2020\/02\/20_01_09_Envelopes_Arrow_OG_01@2x.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2020\/02\/20_01_09_Envelopes_Arrow_OG_01@2x.png","twitter_creator":"@GoSquared","twitter_site":"@GoSquared","twitter_misc":{"Written by":"Dayana Mayfield","Est. reading time":"19 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.gosquared.com\/blog\/#organization","name":"GoSquared","url":"https:\/\/www.gosquared.com\/blog\/","sameAs":["https:\/\/instagram.com\/gosquaredteam","https:\/\/www.linkedin.com\/company\/go-squared-ltd.","https:\/\/www.facebook.com\/GoSquared","https:\/\/twitter.com\/GoSquared"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gosquared.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2015\/07\/gosquared.png","contentUrl":"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2015\/07\/gosquared.png","width":1270,"height":250,"caption":"GoSquared"},"image":{"@id":"https:\/\/www.gosquared.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"WebSite","@id":"https:\/\/www.gosquared.com\/blog\/#website","url":"https:\/\/www.gosquared.com\/blog\/","name":"GoSquared Blog","description":"Turn visitors into customers.","publisher":{"@id":"https:\/\/www.gosquared.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gosquared.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gosquared.com\/blog\/targeted-email-marketing#primaryimage","url":"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2020\/02\/20_01_09_Envelopes_Arrow_OG_01@2x.png","contentUrl":"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2020\/02\/20_01_09_Envelopes_Arrow_OG_01@2x.png","width":2049,"height":1025,"caption":"targeted email marketing"},{"@type":"WebPage","@id":"https:\/\/www.gosquared.com\/blog\/targeted-email-marketing#webpage","url":"https:\/\/www.gosquared.com\/blog\/targeted-email-marketing","name":"Targeted Email Marketing: How to Use Customer Behaviour Data - GoSquared Blog","isPartOf":{"@id":"https:\/\/www.gosquared.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gosquared.com\/blog\/targeted-email-marketing#primaryimage"},"datePublished":"2021-10-08T18:57:00+00:00","dateModified":"2022-02-24T14:14:22+00:00","description":"Targeted email marketing helps you message the right customers or prospects at the exact right time. Learn how to implement targeted email campaigns.","breadcrumb":{"@id":"https:\/\/www.gosquared.com\/blog\/targeted-email-marketing#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gosquared.com\/blog\/targeted-email-marketing"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.gosquared.com\/blog\/targeted-email-marketing#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gosquared.com\/blog"},{"@type":"ListItem","position":2,"name":"Targeted Email Marketing: How to Use Customer Behaviour Data"}]},{"@type":"Article","@id":"https:\/\/www.gosquared.com\/blog\/targeted-email-marketing#article","isPartOf":{"@id":"https:\/\/www.gosquared.com\/blog\/targeted-email-marketing#webpage"},"author":{"@id":"https:\/\/www.gosquared.com\/blog\/#\/schema\/person\/59cfc41f7760f0ca97e40f16532ce7c8"},"headline":"Targeted Email Marketing: How to Use Customer Behaviour Data","datePublished":"2021-10-08T18:57:00+00:00","dateModified":"2022-02-24T14:14:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gosquared.com\/blog\/targeted-email-marketing#webpage"},"wordCount":2962,"publisher":{"@id":"https:\/\/www.gosquared.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.gosquared.com\/blog\/targeted-email-marketing#primaryimage"},"thumbnailUrl":"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2020\/02\/20_01_09_Envelopes_Arrow_OG_01@2x.png","keywords":["Email Campaign","Marketing Campaign","Personalisation","Targeted Marketing"],"articleSection":["Customer Success"],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.gosquared.com\/blog\/#\/schema\/person\/59cfc41f7760f0ca97e40f16532ce7c8","name":"Dayana Mayfield","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gosquared.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4fe7a36a5dee40d12a7798144027dbd8a6d19fcd11e5c02350837c598dc75988?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4fe7a36a5dee40d12a7798144027dbd8a6d19fcd11e5c02350837c598dc75988?s=96&d=mm&r=g","caption":"Dayana Mayfield"},"description":"Dayana is a B2B SaaS copywriter and content marketer who lives in Northern California. She loves messaging and storytelling alike.","url":"https:\/\/www.gosquared.com\/blog\/author\/dayana"}]}},"wps_subtitle":"Targeted email marketing helps you message the right customers or prospects at the exact right time.","_links":{"self":[{"href":"https:\/\/www.gosquared.com\/blog\/wp-json\/wp\/v2\/posts\/8448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gosquared.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gosquared.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gosquared.com\/blog\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gosquared.com\/blog\/wp-json\/wp\/v2\/comments?post=8448"}],"version-history":[{"count":0,"href":"https:\/\/www.gosquared.com\/blog\/wp-json\/wp\/v2\/posts\/8448\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.gosquared.com\/blog\/wp-json\/wp\/v2\/media?parent=8448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gosquared.com\/blog\/wp-json\/wp\/v2\/categories?post=8448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gosquared.com\/blog\/wp-json\/wp\/v2\/tags?post=8448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}