{"id":8528,"date":"2020-05-04T13:42:32","date_gmt":"2020-05-04T13:42:32","guid":{"rendered":"https:\/\/www.gosquared.com\/blog\/?p=8528"},"modified":"2021-07-16T14:07:09","modified_gmt":"2021-07-16T14:07:09","slug":"real-time-analytics-sales","status":"publish","type":"post","link":"https:\/\/www.gosquared.com\/blog\/real-time-analytics-sales","title":{"rendered":"Five ways to use real-time analytics to increase website sales"},"content":{"rendered":"\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\" https:\/\/static.gosquared.com\/images\/liquidicity\/20_04_27_Five_ways_to_use_realtime_analytics\/20_04_27_Stopwatch_Piechart_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>With <a href=\"https:\/\/www.gosquared.com\/analytics\/\">real-time analytics<\/a>, you can make instant decisions. You know what\u2019s working and what\u2019s not during an important launch. You can also use that data to set up\u00a0<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.gosquared.com\/marketing-automation\/\">marketing automation<\/a>\u00a0that\u2019s triggered by data-driven customer segments and real user behaviour.<\/p>\n\n\n\n<p>There are so many exciting things you can achieve with real-time analytics that we decided to help get your brainstorming juices flowing by showing you five simple ideas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why capture real-time analytics?<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_04_27_Five_ways_to_use_realtime_analytics\/20_04_27_Graph_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Real-time analytics, unlike site analytics that you view at a later date, can show you <a href=\"https:\/\/www.gosquared.com\/analytics\/\">what\u2019s happening on your website right now<\/a>.\u00a0<\/p>\n\n\n\n<p>With&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.gosquared.com\/blog\/web-analytics-reports\">web analytics reports<\/a>&nbsp;that are updated continuously you open your business up to instant decision making:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Find any sudden drops in traffic.<\/li><li>Discover trends and differences or issues in standard patterns.<\/li><li>Know which pages and products are getting the most traffic at any time.<\/li><li>Capture visitor behaviour in real-time.<\/li><\/ul>\n\n\n\n<p>If you only look at web analytics from previous weeks or months, then you can learn how to improve your site experience,&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.gosquared.com\/blog\/drive-traffic-to-your-website\">traffic generators<\/a>, etc., but you can\u2019t make instant decisions at that moment that will immediately impact revenue.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Engage site visitors who have viewed your pricing page multiple times<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_04_27_Five_ways_to_use_realtime_analytics\/20_04_27_Eye_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>There are individual pages on your website that reveal a high level of interest and intent. Certain behaviours can show the same thing.<\/p>\n\n\n\n<p>Here are some examples of how to tell that someone is seriously considering buying from you:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Viewed your pricing or subscription page 2+ times (SaaS or publishing)<\/li><li>Viewed a product page 2+ times (ecommerce)<\/li><li>Has been on your site three times in less than five days (any business that sells online)<\/li><\/ul>\n\n\n\n<p>All of these show that the person is doing their due diligence. They\u2019re looking into the details to collect the information they need to make a purchase.&nbsp;<\/p>\n\n\n\n<p>Sometimes, people need a little help from your team to make a decision. You can add a&nbsp;<a target=\"_blank\" href=\"https:\/\/www.gosquared.com\/\" rel=\"noreferrer noopener\">highly effective sales channel<\/a>&nbsp;to your website by implementing live chat.&nbsp;<\/p>\n\n\n\n<p>You can set up marketing automation that works like this:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Someone is on your pricing page for the second (or higher) time<\/li><li>You show an automated chat prompt that asks if they have any questions<\/li><li>The website visitor replies to the automated chat prompt<\/li><li>Your team takes over the conversation from there<\/li><\/ul>\n\n\n\n<p>If you\u2019re not able to man your inbox frequently, there\u2019s still plenty you can do to take advantage of real-time analytics and website behaviour.&nbsp;<\/p>\n\n\n\n<p>For example, instead of a chat prompt that asks site visitors to share their questions, you can instead write a chat prompt that includes a link to FAQs, your reviews page, or a case study. These can also help finalise sales decisions for site visitors that are on the fence.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Send paid traffic to your best-performing products or pages<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_04_27_Five_ways_to_use_realtime_analytics\/20_04_27_Traffic_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Let\u2019s say that you have an ecommerce site and you\u2019re launching a new collection or product line. For example, a cosmetics collection might include a shadow palette, highlighter, blush, etc. <\/p>\n\n\n    <div class=\"wp-block-admire-block-signup\">\n        <div class=\"c-subscribe-widget\">\n            <div class=\"c-subscribe-widget__title\">Sign up to the GoSquared Newsletter<\/div>\n            <div class=\"c-subscribe-widget__text\">Inovative stores, Right in your Inbox<\/div>\n\n            <div class=\"c-subscribe-widget__form\">\n                            <iframe loading=\"lazy\" src=\"https:\/\/gsforms.net\/f\/GSN-168145-U\/bac2d5fb-9594-4b13-9d89-ad7722fd2290\" frameborder=\"0\" width=\"400\" height=\"198\"><\/iframe>\n            <script src=\"https:\/\/gsforms.net\/forms.js\" async><\/script>\n                        <\/div>\n        <\/div>\n    <\/div>\n\n\n<p>By looking at your real-time website analytics dashboard, you discover that the highlighter is getting the most sales and the most page views from organic traffic like social media and your email list.<br><br>Since you know what\u2019s performing the best, you know which product to feature more heavily in your Facebook and Instagram ads. You can send traffic directly to the sales page for the blush, so you have a higher chance of recovering that ad spend. Then you can retarget those page visitors with other products in the collection.<br><br>All of these decisions and actions can be made on the same day that you launch.<\/p>\n\n\n\n<p>With real-time analytics, there\u2019s no waiting to make decisions. However, if you have a small amount of site traffic, you might want to factor in a few days to get enough data. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Deliver a special message to site visitors who have never purchased from you before<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_04_27_Five_ways_to_use_realtime_analytics\/20_04_27_Speech_bubble_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>With a real-time analytics platform that&nbsp;<a target=\"_blank\" href=\"https:\/\/www.gosquared.com\/blog\/crm-with-email-automation\" rel=\"noreferrer noopener\">includes a CRM<\/a>, you can store behavioural data on all site visitors.&nbsp;<\/p>\n\n\n\n<p>This data can be used to create&nbsp;<a target=\"_blank\" href=\"https:\/\/www.gosquared.com\/blog\/customer-filters\" rel=\"noreferrer noopener\">customer filters<\/a>&nbsp;that help you segment the right people to message at the right time.&nbsp;<\/p>\n\n\n\n<p>Here are some example filters:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>$0 transaction history<\/li><li>Transaction history over a certain amount<\/li><li>Order count over a certain amount<\/li><li>Has downloaded an ebook<\/li><li>Has not downloaded an ebook<\/li><\/ul>\n\n\n<div class=\"wp-block-admire-block-article\">\n            <article class=\"c-item c-item--aside is-marketing\">\n                                <div class=\"c-item__content\">\n                    <div class=\"c-item__secondary \">\n                        <a href=\"https:\/\/www.gosquared.com\/blog\/category\/marketing\" rel=\"category tag\">Master Marketing<\/a>                    <\/div>\n                    <h2 class=\"c-item__title\">\n                        <a href=\"https:\/\/www.gosquared.com\/blog\/drive-traffic-to-your-website\">\n                            21 ways to drive traffic to your website                        <\/a>\n                    <\/h2>\n                                            <div class=\"c-item__link\">\n                            <a href=\"https:\/\/www.gosquared.com\/blog\/drive-traffic-to-your-website\">Read More<svg viewBox=\"0 0 28 13\" role=\"presentation\" class=\"icon--icon-arrow-small\"><use xlink:href=\"#icon-arrow-small\"><\/use><\/svg><\/a>\n                        <\/div>\n                                    <\/div>\n            <\/article>\n\n\n            \n            <article class=\"c-item c-item--aside is-marketing\">\n                                <div class=\"c-item__content\">\n                    <div class=\"c-item__secondary \">\n                        <a href=\"https:\/\/www.gosquared.com\/blog\/category\/customer-success\" rel=\"category tag\">Customer Success<\/a>                    <\/div>\n                    <h2 class=\"c-item__title\">\n                        <a href=\"https:\/\/www.gosquared.com\/blog\/analyse-website-visitors\">\n                            3 smart ways to analyse website visitors                        <\/a>\n                    <\/h2>\n                                            <div class=\"c-item__link\">\n                            <a href=\"https:\/\/www.gosquared.com\/blog\/analyse-website-visitors\">Read More<svg viewBox=\"0 0 28 13\" role=\"presentation\" class=\"icon--icon-arrow-small\"><use xlink:href=\"#icon-arrow-small\"><\/use><\/svg><\/a>\n                        <\/div>\n                                    <\/div>\n            <\/article>\n\n\n            <\/div>\n\n\n<p>The possibilities are endless.<br><br>This is a simple way to utilize real-time analytics: send a message to site visitors who have never purchased from you before. You can send the message to all site visitors who meet these criteria, or to site visitors who have been to your site over a certain number of times, but still have not purchased.<br><br>You can send a message to visitors who meet these criteria via a chat prompt that shows up instantly on your site, or with an email that hits their inbox when the requirements are met.<br><br>Depending on the nature of your business and your products, here are some ideas for what you might send site visitors who haven\u2019t purchased from you yet:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A discount off their first purchase to grow your email list and increase the likelihood of purchase<\/li><li>An offer for a free ebook or training to build your email list<\/li><li>An announcement about a new product line or a special offer<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">4. Offer a special discount to site visitors who have previously abandoned a cart<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_04_27_Five_ways_to_use_realtime_analytics\/20_04_27_Discount_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Another way to increase your website sales using real-time analytics is to engage uniquely with website visitors who have previously abandoned their cart.<\/p>\n\n\n    <div class=\"wp-block-admire-block-signup\">\n        <div class=\"c-subscribe-widget\">\n            <div class=\"c-subscribe-widget__title\">Sign up to the GoSquared Newsletter<\/div>\n            <div class=\"c-subscribe-widget__text\">Inovative stores, Right in your Inbox<\/div>\n\n            <div class=\"c-subscribe-widget__form\">\n                            <iframe loading=\"lazy\" src=\"https:\/\/gsforms.net\/f\/GSN-168145-U\/bac2d5fb-9594-4b13-9d89-ad7722fd2290\" frameborder=\"0\" width=\"400\" height=\"198\"><\/iframe>\n            <script src=\"https:\/\/gsforms.net\/forms.js\" async><\/script>\n                        <\/div>\n        <\/div>\n    <\/div>\n\n\n<p>If your company sells products online, you\u2019ve likely heard about&nbsp;<a rel=\"noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.shopify.com\/blog\/abandoned-cart-emails\">abandoned cart emails<\/a>. These emails are designed to encourage shoppers to complete their order right away.<br><br>But what about a more long term approach?<br><br>Let\u2019s say that someone abandons a cart on your site at the end of May. They get a couple of emails from you right around that time. But when they come back to your website in June, and they still haven\u2019t purchased, they\u2019re not treated in any special way. The abandoned cart emails have been sent. That\u2019s done.<br><br>Not so fast.&nbsp;<\/p>\n\n\n\n<p>There\u2019s still plenty you can do to increase website sales in the long term.<\/p>\n\n\n\n<p>By now, this person might not be interested in that exact product any more, but at one point, they were interested in it enough to add it to their shopping cart.&nbsp;<\/p>\n\n\n\n<p>Here are the&nbsp;<a target=\"_blank\" href=\"https:\/\/www.gosquared.com\/blog\/customer-filters\" rel=\"noreferrer noopener\">customer filter criteria<\/a>&nbsp;that you can use to define these visitors:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Abandoned cart count is higher than 0<\/li><li>Transaction history is $0<\/li><\/ul>\n\n\n\n<p>When someone who meets the criteria visits your site, you can message them with something that fits their unique needs. What you know about them is that they were highly interested in one of your products at one point in time, but they still haven\u2019t purchased.&nbsp;<\/p>\n\n\n\n<p>You could offer them a steep discount on a top-performing product that brings people into your brand and is known to inspire future purchases or a product with a high repeat purchase rate. You could also offer them a free resource that converts well so that you get them on your email list.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Increase loyalty with regular site visitors<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_04_27_Five_ways_to_use_realtime_analytics\/20_04_27_Customers_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Some website visitors just love your brand. Regardless of how much they\u2019ve purchased from you, they\u2019re fans. They enjoy your content and come and spy on your site often. When you have visitors who have been on your site more than 4 or 5 times in a month, that\u2019s a pretty clear indication that they\u2019re interested in what you do.<\/p>\n\n\n\n<p>Here are some ways that you can capture their attention while you have it:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Offer membership to a free VIP group, whether that\u2019s a custom-built forum or a Facebook or Slack group<\/li><li>Offer a discount for a product<\/li><li>Offer a discount on a subscription<\/li><li>Invite them to schedule a demo<\/li><\/ul>\n\n\n\n<p>To run with the gamification nature of this campaign, you can include something cheeky in your message like \u201cWe\u2019ve seen you here many times before!\u201d Or \u201cWe noticed that you like our content, and we like you too.\u201d Make it clear that they\u2019re getting this message because they\u2019ve interacted with your site multiple times.<\/p>\n\n\n\n<p>It\u2019s important to send this message to the right people. You can send it to site visitors who have visited your site more than X number of times total, or to people who have visited more than X number of times in a specific time period.&nbsp;<\/p>\n\n\n\n<p>Real-time analytics gives you a leg up because you\u2019re not waiting to review your site to make decisions. You\u2019re presetting automation that goes into play based on real, live use behaviour.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With real-time analytics, you can make instant decisions. You know what\u2019s working and what\u2019s not during an important launch. You&#8230;<\/p>\n","protected":false},"author":32,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1584],"tags":[752,1116],"class_list":["post-8528","post","type-post","status-publish","format-standard","hentry","category-sales","tag-real-time-web-analytics","tag-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.6 (Yoast SEO v19.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Five ways to use real-time analytics to increase website sales - GoSquared Blog<\/title>\n<meta name=\"description\" content=\"Real-time analytics can show you what\u2019s happening on your website right now. 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