{"id":8556,"date":"2020-06-30T15:31:15","date_gmt":"2020-06-30T15:31:15","guid":{"rendered":"https:\/\/www.gosquared.com\/blog\/?p=8556"},"modified":"2022-02-24T13:57:30","modified_gmt":"2022-02-24T13:57:30","slug":"introducing-gosquared-automation","status":"publish","type":"post","link":"https:\/\/www.gosquared.com\/blog\/introducing-gosquared-automation","title":{"rendered":"Introducing GoSquared Automation"},"content":{"rendered":"\n

We\u2019re thrilled to introduce GoSquared Automation<\/a> \u2014 a brand new part of the GoSquared platform which makes it easier than ever to send the right message, to the right person, at the right time. <\/p>\n\n\n\n

It’s so easy, all you need to remember are your ABCDs.

GoSquared Automation helps you connect with your customers across their entire lifecycle: Acquire more leads, Build relationships, Convert deals, and ultimately Delight your customers.<\/p>\n\n\n\n

Send the perfect message at the perfect time, via the perfect channel <\/h2>\n\n\n\n
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Before we go much further, if you’re new to the world of customer engagement and email automation, you might be interested in our beginner’s guide to email automation<\/a> \u2014 check it out if you want to get up to speed on the basics!<\/p>\n\n\n\n

Most businesses are stuck in the stone age when it comes to communicating with their customers.<\/p>\n\n\n\n

That’s because most tools for customer communication were built in a different age \u2013 before we used our phones to consume information, our attention spans were shortened to seconds, and we owned multiple devices connected to the internet 24\/7.<\/p>\n\n\n\n

As consumers, we want to buy from the businesses that care, that treat us as individuals, as humans. We buy repeatedly from the businesses that earn our trust. More than ever, we don’t just buy from the biggest businesses; we buy from the unique ones \u2013 even if they’re on the other side of the world.<\/p>\n\n\n\n

GoSquared Automation is born out of our desire to help businesses engage with their customers more effectively. We want to help businesses make every customer feel cared for.<\/p>\n\n\n\n

Businesses that care for their customers don’t spam them, don’t interrupt their day unnecessarily, and don’t send them boring, irrelevant messages.<\/p>\n\n\n\n

Onboard new users, re-engage customers at risk of churn, and encourage contacts to buy new products<\/h2>\n\n\n\n

Marketing Automation sounds scary to many. GoSquared Automation is anything but.<\/p>\n\n\n\n

Build highly personalised sequences of messages across channels to drive a specific action, or simply send a one-off message to your contacts to announce something new.<\/p>\n\n\n\n

Here are a few ideas for what you can do with GoSquared Automation:<\/p>\n\n\n\n