{"id":8575,"date":"2020-09-03T10:24:55","date_gmt":"2020-09-03T10:24:55","guid":{"rendered":"https:\/\/www.gosquared.com\/blog\/?p=8575"},"modified":"2022-09-12T12:34:18","modified_gmt":"2022-09-12T12:34:18","slug":"saas-newsletter","status":"publish","type":"post","link":"https:\/\/www.gosquared.com\/blog\/saas-newsletter","title":{"rendered":"How To Write A SaaS Newsletter – Top Tips From 300+ Issues of GoSquared Weekly"},"content":{"rendered":"\n
\"How<\/figure>\n\n\n\n

Need some help writing your SaaS newsletter? <\/p>\n\n\n\n

You’re in the right place to learn from the pros. We have now been publishing GoSquared Weekly for 300+ weeks<\/a>. That\u2019s more than five years of us committing to writing and publishing a weekly newsletter. <\/p>\n\n\n\n

Writing our newsletter has changed a lot over the years. But with the experience we’ve gained valuable insights into how to get the most out of each edition, along with what our audience is most receptive too. All things which we want to pass on so you can also create amazing SaaS newsletters too.<\/p>\n\n\n\n

In today’s post, we want to delve into what makes a SaaS newsletter a valuable marketing tool for your business. Specifically, how to write a newsletter and keep your audience engaged. Let’s go. <\/p>\n\n\n\n

Your Audience Is The Most Important Factor<\/strong><\/h2>\n\n\n\n

The main reason we decided to overhaul our weekly newsletter is that both our audience and our business\u2019 focus has changed in the past five years. These two aspects changing together is not a coincidence, in fact, far from it. We spend a lot of time getting to know our customers and learning which company\u2019s get the most value out of our product, and we lean into that. Making more features that suit those customers and working to help them uncover even more value in the GoSquared Suite.<\/p>\n\n\n\n

Understanding your audience is really important for whatever your aims are, but it\u2019s especially important when you are writing content or starting a SaaS newsletter.<\/p>\n\n\n\n

Prioritising In-Email Content<\/strong><\/h2>\n\n\n\n

For years we have used our newsletter to share our own blog posts and company updates as well as to share the articles and posts that inspire us from other businesses and publications. This is something we don\u2019t want to lose. However, we felt that by offering more exclusive in-email content, we could give more value to those who read GoSquared Weekly week after week.<\/p>\n\n\n\n

\"prioritise<\/figure>\n\n\n\n

This in-email content almost reads like a mini blog post in itself, and each week will focus on a different topic that is high-value to our SaaS customers. It has the added benefit of being exclusive to the newsletter, meaning that our readers have to open it to be able to access it.<\/p>\n\n\n\n

This is a great technique to increase your open rate, gain loyal readers who come back week after week and to provide genuine added value that your readers can\u2019t get anywhere else.<\/p>\n\n\n\n

The Importance Of Design<\/strong><\/h2>\n\n\n\n

When we spoke about redesigning the look of our newsletter, one phrase kept coming up: \u2018undesigning\u2019.<\/p>\n\n\n\n

We had all shared references of clean, uncluttered emails that are easy to read and not at all fussy. Your SaaS newsletter reaches a particular audience whoa re familiar with the clean lines and pops of colour of technology branding. You could lean into this, or go in the total opposite direction to stand out.<\/p>\n\n\n\n

\"simplify<\/figure>\n\n\n\n

Some key factors to consider:<\/p>\n\n\n\n