{"id":8577,"date":"2020-09-17T10:51:54","date_gmt":"2020-09-17T10:51:54","guid":{"rendered":"https:\/\/www.gosquared.com\/blog\/?p=8577"},"modified":"2020-09-17T13:41:31","modified_gmt":"2020-09-17T13:41:31","slug":"email-infographics","status":"publish","type":"post","link":"https:\/\/www.gosquared.com\/blog\/email-infographics","title":{"rendered":"How to Use Email Infographics to Engage Subscribers"},"content":{"rendered":"\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_09_14_Email_Infographics\/20_09_14_Email_Infographics_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Email marketing is said to offer the highest ROI but what happens when your campaigns fail to deliver results?<\/p>\n\n\n\n<p>Regardless of how \u2018content-rich\u2019 your email newsletters are, if they don\u2019t capture attention and engage subscribers, it certainly calls for a change in strategy.<\/p>\n\n\n\n<p>One of the ways to stand out in a crowded inbox and get your audience to read your emails is by incorporating infographics in <a href=\"https:\/\/venngage.com\/blog\/email-newsletter-templates\/\">email newsletters<\/a>.<\/p>\n\n\n\n<p>Apart from enhancing visual appeal, email infographics effectively communicate the message and explain complex concepts without overwhelming the reader. They present information in an easily digestible manner while driving engagement and&nbsp;<a href=\"https:\/\/www.gosquared.com\/blog\/drive-traffic-to-your-website\">traffic<\/a>.<\/p>\n\n\n\n<p>Here are six surefire ways to use email infographics and boost subscriber engagement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Educate your audience<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_09_14_Email_Infographics\/20_09_14_Educate_Audience_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Educating your audience with quality content goes a long way in creating&nbsp;<a href=\"https:\/\/www.femfounder.co\/marketing\/brand-building-on-budget\">brand awareness<\/a>, driving traffic and generating sales. While creating educational content is not new, what\u2019s important is how you decide to present that information.<\/p>\n\n\n\n<p>You can choose to write lengthy paragraphs of text or convert it into mini infographics and increase its chances of getting read.<\/p>\n\n\n\n<p>From demonstrating product features and sharing tips to showcasing a tutorial or how-to guide &#8212; there are various ways to use email infographics to educate your audience.<\/p>\n\n\n\n<p>Here\u2019s a snippet from a newsletter by hers that lists the benefits of a product using infographics.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_09_14_Email_Infographics\/20_09_14_one.png\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Compare two concepts<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_09_14_Email_Infographics\/20_09_14_Compare_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Remember &#8212; your&nbsp;<a href=\"https:\/\/www.gosquared.com\/blog\/audience-segmentation\">audience<\/a>&nbsp;is looking for answers and offering content that helps them make their minds up is always a good idea.<\/p>\n\n\n\n<p>Including a comparison infographic in your email newsletter is a smart way to illustrate comparisons, enabling subscribers to visualize the information and decide what works best for them.<\/p>\n\n\n\n<p>Here are the different ways you can use comparison email infographics:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Highlight pros and cons<\/li><li>Compare two different products (or concepts) while highlighting their features<\/li><li>Lay out the various options on a comparison table<\/li><li>Debunk myths<\/li><\/ul>\n\n\n\n<p>While creating comparison infographics, make sure you pick the right&nbsp;<a href=\"https:\/\/wpamelia.com\/website-color-schemes\/\">color scheme<\/a>&nbsp;to aid comprehension and influence decisions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tell a story through sharing data<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_09_14_Email_Infographics\/20_09_14_Share_Date_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Let\u2019s face it &#8212; data on its own makes for a boring read. It rarely manages to retain people\u2019s attention and may also tend to be overwhelming at times.<\/p>\n\n\n\n<p>However, if you know how to tell a story with data, it can prove to be a powerful marketing tactic. The key lies in choosing the right&nbsp;<a href=\"https:\/\/venngage.com\/blog\/data-visualization\/\">data visualization<\/a>&nbsp;tool.<\/p>\n\n\n\n<p>So, if you\u2019re looking to share data in newsletters in the form of user stats or company milestones, consider using email infographics to present that information and capture interest.<\/p>\n\n\n\n<p>Here\u2019s a good way to share data using email infographics, as seen in a MileIQ newsletter.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_09_14_Email_Infographics\/20_09_14_two.png\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Highlight a process<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_09_14_Email_Infographics\/20_09_14_Process_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>No matter how straightforward or complex a process is, it helps to use a process infographic to take the user through the various steps. This lets the reader visualize the journey better without getting confused.<\/p>\n\n\n\n<p>A good use case is including a process infographic in a customer&nbsp;<a href=\"https:\/\/optinmonster.com\/user-onboarding-best-practices-to-easily-boost-customer-success\/\">onboarding email<\/a>&nbsp;to take them through the user activation process. Not only does this incite action but it also boosts engagement.<\/p>\n\n\n\n<p>To create a process infographic, start by breaking down the process and using icons or illustrations along with crisp copy to complement every step.<\/p>\n\n\n\n<p>Here\u2019s an example from one of McDonald\u2019s newsletters which highlights how first responders and healthcare workers can avail a free \u2018thank you meal\u2019.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_09_14_Email_Infographics\/20_09_14_three.png\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Share chronological information<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_09_14_Email_Infographics\/20_09_14_Chronological_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>Let\u2019s say you want to throw light on your company&#8217;s evolution, showcase an event schedule or demonstrate the user\u2019s weekly progress in one of your email newsletters. In such cases, you can use a&nbsp;<a href=\"https:\/\/venngage.com\/blog\/how-to-create-a-timeline-infographic-in-6-steps\/\">timeline infographic<\/a>&nbsp;to present that chronological information in a visually engaging way.<\/p>\n\n\n\n<p>Timeline email infographics help readers digest the important points and retain information while remaining engaged.<\/p>\n\n\n\n<p>Start by creating an outline with the different events and dates you\u2019re laying out. Use distinct colors to make the various elements stand out while using a mix of icons and brief descriptions.<\/p>\n\n\n\n<p>Here\u2019s a snippet from one of Segment\u2019s email newsletters which lays out an event timeline.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_09_14_Email_Infographics\/20_09_14_four.png\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Offer social proof<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_09_14_Email_Infographics\/20_09_14_Social_Proof_01@2x.png\" alt=\"\"\/><\/figure>\n\n\n\n<p>In a sea of branded content, customers are always on the lookout for authenticity. It\u2019s no surprise that the&nbsp;<a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\">average consumer reads 10 reviews<\/a>&nbsp;before making a purchase decision.<\/p>\n\n\n\n<p>Considering its influential power, brands must leverage social proof to&nbsp;<a href=\"https:\/\/www.gosquared.com\/blog\/qualifying-leads-with-data-trust\">build trust<\/a>&nbsp;and a smart way to do that is by integrating social proof in email newsletters. Here are the different types of social proof you can include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Customer reviews and testimonials<\/li><li>Curated&nbsp;<a href=\"https:\/\/mention.com\/en\/blog\/ugc-contest-instagram\/\">user-generated content<\/a><\/li><li>Noteworthy company statistics<\/li><li>Case studies<\/li><li>Best-sellers or customer favorites<\/li><li>Media mentions<\/li><li>Awards and achievements<\/li><\/ul>\n\n\n\n<p>However, it\u2019s not enough to include social proof in your emails. You need to make it appealing and what better way to do that than through the use of well-designed email infographics.<\/p>\n\n\n\n<p>Here\u2019s an example of the use of infographics to present social proof from a CARE Australia newsletter.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/static.gosquared.com\/images\/liquidicity\/20_09_14_Email_Infographics\/20_09_14_five.png\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Boost engagement with email infographics: the takeaway<\/h2>\n\n\n\n<p>From segmenting your list and choosing the right&nbsp;<a href=\"https:\/\/shanebarker.com\/blog\/best-email-marketing-tools\/\">email marketing tool<\/a>&nbsp;to creating personalized content &#8212; you might be doing everything right and still not see results.<\/p>\n\n\n\n<p>Remember &#8212; your subscribers receive several emails in a week. Whether your newsletter is one of those that gets read truly depends on how valuable and engaging the content is.<\/p>\n\n\n\n<p>So, strengthen your email marketing strategy by leveraging the power of infographics to visually communicate information and boost subscriber engagement.<\/p>\n\n\n\n<p><em>Simki Dutta is a content marketer at Venngage, a&nbsp;<\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/venngage.com\/\" target=\"_blank\">free infographic maker<\/a><em>&nbsp;and design platform. When she&#8217;s not working, she can be found refreshing her Twitter feed and binge-watching Netflix shows. Find her on&nbsp;<\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/Whattosaaaay\" target=\"_blank\">Twitter<\/a><em>&nbsp;and&nbsp;<\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/www.linkedin.com\/in\/simkidutta\" target=\"_blank\">LinkedIn<\/a><em>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing is said to offer the highest ROI but what happens when your campaigns fail to deliver results? Regardless&#8230;<\/p>\n","protected":false},"author":36,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1208],"tags":[1444,1451,1376],"class_list":["post-8577","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-email-automation","tag-email-campaign","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.6 (Yoast SEO v19.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Email Infographics to Engage Subscribers - GoSquared Blog<\/title>\n<meta name=\"description\" content=\"One of the ways to stand out in a crowded inbox and get your audience to read your emails is by incorporating infographics in email newsletters.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gosquared.com\/blog\/email-infographics\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Email Infographics to Engage Subscribers\" \/>\n<meta property=\"og:description\" content=\"One of the ways to stand out in a crowded inbox and get your audience to read your emails is by incorporating infographics in email newsletters.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gosquared.com\/blog\/email-infographics\" \/>\n<meta property=\"og:site_name\" content=\"GoSquared Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GoSquared\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-17T10:51:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-17T13:41:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2020\/09\/20_09_14_Email_Infographics_OG_01@2x.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2049\" \/>\n\t<meta property=\"og:image:height\" content=\"1025\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2020\/09\/20_09_14_Email_Infographics_OG_01@2x.png\" \/>\n<meta name=\"twitter:creator\" content=\"@GoSquared\" \/>\n<meta name=\"twitter:site\" content=\"@GoSquared\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Simki Dutta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#organization\",\"name\":\"GoSquared\",\"url\":\"https:\/\/www.gosquared.com\/blog\/\",\"sameAs\":[\"https:\/\/instagram.com\/gosquaredteam\",\"https:\/\/www.linkedin.com\/company\/go-squared-ltd.\",\"https:\/\/www.facebook.com\/GoSquared\",\"https:\/\/twitter.com\/GoSquared\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2015\/07\/gosquared.png\",\"contentUrl\":\"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2015\/07\/gosquared.png\",\"width\":1270,\"height\":250,\"caption\":\"GoSquared\"},\"image\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/#website\",\"url\":\"https:\/\/www.gosquared.com\/blog\/\",\"name\":\"GoSquared Blog\",\"description\":\"Turn visitors into customers.\",\"publisher\":{\"@id\":\"https:\/\/www.gosquared.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.gosquared.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/email-infographics#primaryimage\",\"url\":\"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2020\/09\/20_09_14_Email_Infographics_OG_01@2x.png\",\"contentUrl\":\"https:\/\/www.gosquared.com\/blog\/wp-content\/uploads\/2020\/09\/20_09_14_Email_Infographics_OG_01@2x.png\",\"width\":2049,\"height\":1025},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gosquared.com\/blog\/email-infographics#webpage\",\"url\":\"https:\/\/www.gosquared.com\/blog\/email-infographics\",\"name\":\"How to Use Email Infographics to Engage Subscribers - 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