{"id":8737,"date":"2022-02-23T13:12:07","date_gmt":"2022-02-23T13:12:07","guid":{"rendered":"https:\/\/www.gosquared.com\/blog\/?p=8737"},"modified":"2024-04-12T16:37:18","modified_gmt":"2024-04-12T16:37:18","slug":"email-automation","status":"publish","type":"post","link":"https:\/\/www.gosquared.com\/blog\/email-automation","title":{"rendered":"What is email automation? – A beginner’s guide"},"content":{"rendered":"\n
\"An<\/figure>\n\n\n\n

When you send an email to your customers, your goal is to keep them engaged, informed, entertained and ultimately, keep them onboard as loyal users. Like everything in the digital age, we are constantly finding innovative ways to do things better and smarter, and email automation is no exception.<\/p>\n\n\n\n

Automated emails keep the communication flowing between you and your customers, sending just the right message at the right time. Versus manual techniques, email automation can help to streamline your messaging, and help you to better understand your users wants and needs. <\/p>\n\n\n\n

For those new to email automation, contained in this guide is everything you need to know to get started. Success will allow you to maximise your email marketing ROI.<\/p>\n\n\n\n

Contents<\/h2>\n\n\n\n
  1. What is email automation?<\/a><\/li>
  2. Benefits of email automation<\/a><\/li>
  3. Challenges of making email automation work<\/a><\/li>
  4. How to get started<\/a><\/li>
  5. How to take your email automation to the next level<\/a><\/li><\/ol>\n\n\n\n

    What is email automation?<\/h2>\n\n\n\n
    \"A<\/figure>\n\n\n\n

    As the name suggests, email automation is the process of automating the emails that you send to your customers. The question is, why would you want to do that, and what are the benefits of doing so?<\/p>\n\n\n\n

    Everyone knows how to send an email from a service like Gmail to their friends or colleagues. But as a business, freestyling your emails doesn’t allow you to truly connect with your audience. Instead, email automation can be used to deliver data-driven emails that are more likely to be opened and positively engaged with. <\/p>\n\n\n\n

    In fact, you\u2019ve almost certainly experienced your fair share of email automation as a recipient.<\/p>\n\n\n\n

    For example, when you sign up to a service like Netflix you\u2019re greeted with a \u201cwelcome email<\/a>\u201d in your inbox. What happens when you haven\u2019t signed in to watch Selling Sunset<\/s> Downton Abbey for a week? You\u2019ll likely receive an automated email reminding you to finish the series.<\/p>\n\n\n\n

    These emails not only feel personalised, they also happen to be pretty effective in achieving their aim. <\/p>\n\n\n\n

    It\u2019ll be no surprise to hear that these emails are not being sent from someone\u2019s Gmail every time. They are, however, orchestrated<\/em> by mere mortals. <\/p>\n\n\n\n

    Email automation is a term frequently used within marketing, sales, and customer success teams when they want to send emails automatically to more than one person. <\/p>\n\n\n\n

    Plus, when the messaging needs to feel segmented, i.e. the email speaks to the user directly, based on a specific action they have just completed, or a particular demographic they fit into. <\/p>\n\n\n\n

    Learn more: Audience segmentation – the beginner’s guide. <\/a><\/strong><\/p>\n\n\n\n

    Great power, and great responsibility<\/h3>\n\n\n\n

    Email automation is at the intersection of human-computer interaction and benefits from having tremendous global-scale leverage. One person can email millions of people without even being at their computer.<\/p>\n\n\n\n

    With great power comes great responsibility, though. With such leverage, anyone responsible for automating emails will often start asking questions such as:<\/p>\n\n\n\n