Master Customer Engagement Strategy
Build an end-to-end, insight-led, customer engagement strategy in just 5 lessons.
More email does not equal more engagement
Data shows that sending more than 4 emails a week decreases engagement.
More emails leads to higher unsubscribes, more complaints, and more emails marked as spam.
How do you balance this with increasing customer engagement? GoSquared's Master Customer Engagement Strategy will show you how.
Personalisation and Segmentation for 2022
Marketers have never had so much accessible data about their contacts.
This year, your segmentation needs to go beyond open rates and tags.
GoSquared's Master Engagement Course will show you strategies to combine segmentation and personalisation that have proven to take Customer Engagement metrics from 4% to 89%.
Our free course will show you:
- What happens when subscription businesses fail at Customer Engagement.
- How to succeed at Customer Engagement.
- The importance of data quality when segmenting your audience.
- What does GDPR and privacy regulation mean for targeted messaging?
- How to choose a Customer Engagement platform.