Plaintext versions of HTML email

Last updated: 12th March, 2020

Setting the plaintext version of an HTML message

Setting a plaintext version of your email ensures that email clients can correctly display previews of your email message.

For example, consider Gmail’s message previews:

In the absence of a plaintext version, Gmail will try to generate a version of its own. This quite often leads to mangled or confusing text - not what you want in that valuable but small space to get your point across.

GoSquared Inbox

Additionally, GoSquared always keeps a plaintext version of your message in the conversation history for your contact.

We’ll auto-generate a plaintext version if you don’t specify your own, but it’s always best to hand-craft the message so it strikes the right tone with your recipient.