What is GoSquared?
Last updated: 4th February, 2026
Web analytics for the rest of us
GoSquared is the original real-time web analytics. We’ve been around since 2006, passionately thinking about, designing, and building the web analytics tool of our dreams.
We made GoSquared because we were frustrated with how slow, confusing, and dull analytics tools are.
We wanted a better analytics tool.
We never had time to learn Google Analytics. We never wanted to wait for our reports. And we wanted a tool that was designed with love and care, that gave us just the information we needed, and nothing more.
Web analytics without the hassle
GoSquared analytics gives you an easy-to-understand real-time dashboard to help you understand your website
GoSquared is built around a handful of core principles:
- The whole team should be able to access insights – so GoSquared is easy to use from day one.
- The faster you see insights, the faster you can act on them – so GoSquared collects, processes, and displays your information in real-time.
- You should be able to trust the accuracy of your data – so GoSquared is engineered to be the world’s most accurate web analytics software. Your data is never sampled.
- You shouldn’t have to make a privacy trade-off to get insights on your website – what’s good for your visitors is good for your business. GoSquared is fully GDPR compliant and offers a series of privacy-related features to help protect your visitors.
The Now dashboard
What’s happening on your website this second?
The Now dashboard gives you a real-time overview of what’s happening on your website right now.
Everything in Now is changing throughout the day as the number of concurrent visitors on your website fluctuates.
The Now dashboard shows you:
- Traffic spikes and traffic dips as they happen.
- Which pages are most popular enabling you to jump on content as it gets attention.
- Which sources are driving you the most traffic – so you can see if someone influential is talking about you, or if your search traffic is suddenly increasing.
Learn more about the Now dashbord
The Trends dashboard
One click historical insights – no training manual required.
The Trends dashboard shares the same fundamental interface as the Now dashboard, so once you know one you know them all.
Trends shows you what’s been happening on your site historically, and still updates in real-time so you’re never left waiting for data.
For a given day, week, month, or year, you’ll see:
- Which traffic sources have driven you the most visitors.
- Which content has performed well over time.
- How engaged your visitors are with your website.
- Overall trands on how your top line metrics are performing.
Learn more about the Trends dashbord
Next steps
To start getting value from GoSquared, you’ll want to:
You might also want to read our frequently asked questions.
If you ever need any help – we’re here for you! Just reach out to us at any time.