Broadcast Messages

Last updated: 23rd June, 2022

🗣️ Broadcasts are one-off messages you can send to your contacts via email or in-app message.

What can Broadcasts be used for?

Perhaps you want to tell your customers about a new feature or announce a new event you’re running in a specific city, or send a group of contacts a targeted promotion, or send a request to complete a survey for specific users.

Whatever your use case, Broadcasts is the best way to send one-off messages to multiple people at the same time.

Use targeting to increase performance

The more relevant and focused your message is, the more likely recipients are to open it and take action on it.

That’s why GoSquared gives you powerful filtering and personalisation options, so you can send highly relevant messages to a specific segment of your audience. Filter by both user-characteristics, such as Company Industry or job title, and behavioural metrics, such as Whitepapers downloaded, URLs viewed, or last activity time.

Sending a Broadcast

To publish a Broadcast, head to the Engage section and select the Broadcast option from the dropdown.

You can either select from our list of pre-prepared Playbooks, or start your own Broadcast from scratch.

Your first-step is to title your Broadcast and add the reason for it, so this information will be readily available to your team.

The next step is to build out your audience. This is where you will use GoSquared’s powerful segmentation feature, and use the filters to create your list. Narrow down your list to an accurate segment using our AND/OR filters, to make sure your Broadcast is as targeted and relevant as possible.

In the example below, we’re filtering a group of premium users in the Services industry, whose job title involves Marketing.

Alternatively, you can send to a Smart Group that you’ve previously saved – just hit the option to Pick a Smart Group.

🎓 NB. Broadcasts are one-off messages that are sent to the people who currently match your filter. People that enter the Smart Group or list in the future will not be sent the Broadcast. If you want to send a message that gets sent out automatically based on user behaviour, you’ll want to create an Automated Message or a Sequence.

Compose your Broadcast message

In the Message Composer, you can create the perfect message for your audience.

A good first step is to address each recipient by their first name. Addressing a recipient by their first name involves using Variables – you can enter a variable anywhere in your message by typing “{{”. This will bring up the Variable Picker where you can choose any properties or events you’re tracking with GoSquared to insert into your message.

You can include emoji and links in the message too. Include images by copying and pasting them into the message, or dragging and dropping them from your computer.

Don’t forget to choose the Message Sender in the dropdown on the right – by default this is set to you, but you may wish to send the message out from another member of your team, or a generic email address such as info@example.com

🚧 Hint: Make sure you have your custom email domain set up before sending a Broadcast email!

Sending your Broadcast

Select which option to send your Broadcast; In-app only, In-app & Email, Simple Email Only or HTML Email Only.

In-app Broadcasts work best as pop-up messages for users who are currently online. Email Only versions work best for re-engaging offline users, or sending through formal communications, such as a Monthly Newsletter or an Announcement for an upcoming event.

When you’re ready, hit the “Send Broadcast” button in the top right of the screen. You’ll see an alert pop up to confirm the number of people you’re sending the message to. If it all looks good, then hit “Send”. The message will be sent immediately.

Measure the performance of your Broadcasts

Head to Engage > Broadcasts to see how many people received, opened, and interacted with your message.

You can also see how many people unsubscribed or bounced from a specific message so you can gain visibility into issues that could be harming your ability to engage with your audience.

Saving a Draft Broadcast

You can save your progress, by clicking Save draft at any time. You can then return to finish and send the Broadcast at a later date, from the Drafts tab.

Video Walk Through:

Searching your Broadcast List

Enter your keyword into the Search field in order to navigate your list of Broadcasts with ease.

Duplicating a Broadcast

You can duplicate a Broadcast by clicking on the “Duplicate” button from within any Broadcast, whether Sent, Draft or Archived.

It will automatically copy the audience from the Broadcast being duplicated, so if you want a different audience it’s better to start with a new Broadcast.

Frequently Asked Questions about Broadcasts

• Do Broadcasts show up in the message feed when I chat to users in GoSquared Live Chat?
  Yes - Broadcasts, like all automated messages, are included in the Live Chat feed with your users.

• Do Broadcasts get sent as email or in-app message?
  You can currently choose to send your Broadcast messages via in-app, or via email and in-app.
  

🎓 Want to learn more?

To learn how to edit Sender Profiles, take a look at our article here.

For a deep-dive into email marketing, take a look at Beth’s blog-post on how to understand your customers’ journey through email automation.