Last updated: 12th October, 2021
💡 Use GoSquared Forms as the first step to turn your visitors into customers. Fill your database with qualified signups, automatically enriched with their social media data, and trigger automated follow ups to nudge prospects along your sales funnel, from inquiry to conversion.
Capturing leads through a GoSquared Form has three huge benefits over traditional lead forms:
- Lead Analytics – GoSquared will automatically associate the visitor's past and future session activity with their lead profile. You can view everything they did before signing up and track if they come back in the future.
- Company and Social data enrichment – GoSquared will automatically enrich lead profiles with as much information as possible, such as their job title, avatar, company name etc.
- Trigger GoSquared Automated Messages - you can setup automated messages to fire to new Form submissions. For example, send a Nurture Sequence to all visitors who have submitted a Form for a Lead Magnet offer.
GoSquared Forms work best as a powerful lead-capture tool to display to anonymous visitors to your website.
Use-cases for Forms include Newsletter Signups, Early Access lists, and ‘Contact us’ requests. You could also place your GoSquared Form in front of a Lead Magnet, in order to capture visitor data before redirecting them to the download page.
If you use an alternative form, it won't be integrated with GoSquared Analytics. This means you won’t be able to track any of the lead's session activity.
GoSquared Analytics automatically tracks every anonymous visitor on your site. When a visitor submits their details through a GoSquared Form, we can associate all their past anonymous data with their new lead profile. This lets you know everything they did before signing up – including activity from previous sessions!
- Which site originally referred them.
- Which paid campaign originally drove them to your site.
- The original landing page that the visitor arrived at.
- How many visits a user made to your site before they converted.
- What pieces of content or products a they've already viewed while on your site
1️⃣ Select your template
With GoSquared Forms, you can select from a range of pre-set templates, such as Demo booking or Newsletter sign-ups. Alternatively, you can build custom fields with HTML via sites such as Webflow, Bubble and Wordpress
2️⃣ Customise your Form fields
You can edit your Form’s fields to reflect the information you would like to collect. Hit the ‘Bin’ Icon to remove existing fields, or “Add New Field” to create a new field.
New fields can be selected from our pre-set options; alternatively, you can build out your own custom fields. These fields will then populate in your People section, as well as onto your users’ profiles.
You can also customise your Form’s colour, in order to fit with your website branding.
4️⃣ Advanced Options
Add a re-direct URL after users have completed the Form. For example, if you offer a Lead Magnet after submitting the form, you could redirect them to your Lead Magnet download page. Alternatively, set a ‘Thank you’ message to confirm the submission.
5️⃣ Copy & Paste the code into your site
Having completed your template, GoSquared will automatically build the code for your Form. All you need to do, is copy & paste it into the relevant area in your site.
You can access your Form submissions in a number of ways. From the Forms navigation bar, you can view the list of Forms you have built, and click into each Form to view the submissions.
Alternatively, from your People section, you will be able to select the relevant Form from your Smart Group list. The title will relate to the ‘Name and Purpose’ setting of your Form.
You can setup a Notification to send to your email or Slack channel, whenever a new lead fills out a Form submission and enters the relevant Smart Group.
You can add as many different fields as you like to the form by adding new
<input> tags. Each input will be tracked as a property against new profiles created, based on the
name attribute. Inputs with a name corresponding to one of our reserved properties will be tracked against those properties; all other inputs will be tracked as Custom Properties.
So for example, to track a phone number, you would add the following input somewhere in your form
<input type="tel" name="phone" />
You can install a GoSquared form using a site builder like Webflow, SquareSpace or Bubble.
This works by itself and does not require the GoSquared Tracking Snippet.
Copy the Form action:
Set action to a POST request type. And make sure your form action names are lower case. For instance an email input would be:
The name of your input will be the name of the properties saved on that users profile.
👇 Check out our video tutorial to add GoSquared to your Webflow site
Profiles created by Forms will not automatically be merged into existing profiles with the same email address to protect privacy. A future version of Forms will include the option for stronger verification of email addresses which will enable automatic profile-merging. For this reason, we recommend limiting access to GoSquared Forms to anonymous visitors only, rather than logged-in users.
If you have duplicate profiles created via Forms and already-existing profiles, you can merge those profiles using our Profile Merging feature
🤔 I have additional questions / feedback about GoSquared Forms
Great, we’d love to hear it! If you have any questions about GoSquared Forms, or if you have any suggestions or feedback, please get in touch.