Customer Engagement - Monitor the custom Status of your users in real-time
Last updated: 19th April, 2022
✋ Your users’ Engagement status defines the overall health of a client account.
Highly engaged users make great use of your features, regluarly access your product or platform, and receive value from their susbcription.
These are free-trial users ready to convert to paid plans, customers ready to renew their contracts, promoters ready to give testimonials.
But if a user is displaying concerning behaviours, such as a drop-off in activity or frequency in visits, you need to have clear visibility of that status.
Ideally in real-time.
That’s because disengaged users are unlikely to convert, likely to churn, and possibly even actively discourage others from using your service.
That’s why with GoSquared, you can add a custom ‘traffic light system’ to monitor the Engagement levels of your users in real-time, and keep track on which users show leading indicators of churn, as well as which clients will be the most receptive to up-sell or conversion messaging.
In our video playbook below, we will show how to set-up our recommended traffic light system to differentiate between ‘Engaged, Concerning, and Disengaged’ profiles, using our custom Status updates via Zapier.
Get in touch with our team, and we will be happy to answer your questions! 🙌