Hot N' Cold Leads 🥶
Last updated: 23rd March, 2021
❄️ Identify & Re-Engage Cold Leads
According to a study released by Episerver, 92% of consumers visiting a website for the first time are not yet ready to make a purchase.
But many companies do very little with these ‘cold’ leads. They often sit at the bottom of their CRM, gathering dust.
The best companies know exactly who these prospects are, and ensure to stay continuously engaged with these users through Nurture Campaigns.
That way, when the users are ready to make their purchase, your brand is front & centre of their minds 🙌.
✅ GoSquared Smart Groups identify your leads at risk of going cold.
✅ GoSquared Automated Messages nudge users along your sales funnel, to purchase and beyond.
🧐 Learn More
- Learn how to use URL filtering to follow up with prospects and book demos.
- Find out how to integrate Calendly with GoSquared, and automate demo-bookings for your Account Managers or Customer Success reps.
- Read Beth’s blog post on ‘Success comes to those who understand their customers’