GoSquared Analytics Service: Statement on Protecting Your Data

Who we are

Put simply, GoSquared Ltd ("GoSquared", "us" or "we") provides real-time web analytics services. Web analytics is about more than just tables and charts. It's about helping improve websites. Our UK registered company number is 05696757, and our registered address is 3 Barn Hawe, High Street, Edenbridge, Kent TN8 5AQ, United Kingdom.

Our analytics service and privacy

Privacy is a priority at GoSquared and we go to great lengths to protect it. We collect information on behalf of our web analytics service customers ("Customers") about the use of their websites. We have developed this Statement to explain how that information is collected and used. As such, it is relevant to our Customers and the people that use our Customer's websites. It supplements the GoSquared Privacy Policy – the Privacy Policy is helpful for our Customers and people that use our websites.

Please take a moment to read this statement to learn more about our information practices, including what type of information is gathered, how and for what purposes the information is used, who has access to the information, and how we safeguard it.

Please feel free to email us at support@gosquared.com at any time if you have any questions about GoSquared's policies and practices.

Providing services to our Customers

When providing the web analytics services described on www.gosquared.com, we act on behalf of our Customers (often known as a "processor" under the UK's Data Protection Act 1998) to collect information about the use of their websites ("Information"). Our Customers may use the Information that we collect, and other information that they collect or already hold, to analyse the use of their websites and improve or customise the use of their websites.

What information do we collect?

The information we collect includes:

How do we use the Information?

We don't own or control the Information. The Information belongs to our Customers, and we treat it as confidential to each Customer. Customers are able to extract Information from our data repositories, and use it without our involvement.

GoSquared may use the Information to compile aggregated and anonymised reports to exhibit statistical characteristics of websites using our analytics network. We may use this for marketing and PR purposes, as well as for benchmarking Customer websites against an aggregated representation of others. Apart from this, GoSquared does not use this Information in any way other than to provide, support, administer and improve, our web analytics services.

As part of our provision of our services to our Customers, we may use a limited amount if identity information (such as email address) to perform a look-up of publicly available contact and social information pertaining to an individual (such as social network accounts, website URLs, company information, profile photos) to enhance the service we provide.

We do not disclose the Information to anyone other than our Customers, except in the following circumstances:

As GoSquared operates its web analytics services globally, we may transfer the Information to countries outside the European Economic Area (EEA) such as the United States of America. However, in all circumstances, we take steps to ensure that Information receives the same level of protection as within the EEA, that it is kept secure and used only in accordance with, and for the purposes explained in, this Statement.

At times we may be required by law or litigation to disclose Information. We may also disclose Information if we determine that for national security, law enforcement, or other issues of public importance, disclosure is necessary.

Cookies used for our web analytics services

What is a cookie?

A cookie is a small amount of data that often includes a unique identifier that is sent to your computer, tablet or mobile phone (referred to here as a "device") browser from a website and is stored on your device's storage drive. Each website can send its own cookie to your browser if your browser's preferences allow it, but (to protect your privacy) your browser usually only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other websites. Many websites send cookies whenever a user visits in order to track online traffic flows.

Our use of cookies

Most of our Customers use cookies on their websites to allow our web analytics services to operate. The cookies allow our Customers to track user activity on their websites, and they are able to relate that to other information that they have on their users. Here is a list of the main cookies set in connection with our web analytics services, and a description of what each is used for:


User identifier cookie, which stores a unique user id, page/visit counts, and last visit time.


Used to keep track of user within a browsing session.

How do you restrict or delete cookies?

If you wish to restrict or block cookies set by our Customer's websites, or indeed any other website, you can do this through your browser settings. The Help function within your browser should tell you how. Alternatively, you may wish to visit www.aboutcookies.org which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your computer as well as more general information about cookies.

Please be aware that restricting cookies may impact on the functionality of a website.

Our Customers' responsibilities

General responsibilities

Our Customers are responsible for:

Informing users:

We recommend that our Customers give clear and prominent information on their websites describing the use of our web analytics services (including information on the use of cookies and other tracking technologies). We also recommend that our Customers provide users with information on how to reduce the Information that is collected about them if they wish to do so. Our Customers may also have additional legal responsibilities to the users of their websites, such as a duty to obtain user consent to the use of certain cookies. Customers have the ability to prevent our tracking code from setting cookies. Information on how to achieve this is available in our support documentation.

For the benefit of our Customers, we suggest that information such as that set out below is provided about our web analytics services:

This website uses web analysis services provided by Go Squared Ltd. ("GoSquared").

GoSquared's services use cookies: text files that are stored on your computer and which enable an analysis of your use of this website. The information generated by the cookie about your use of this website (including your IP address) are transmitted to GoSquared (which may use data repositories outside of the European Economic Area (EEA) such as the United States of America), where it is then stored for us.

We control how the information collected about you is used. GoSquared will use it on our behalf to evaluate your use of this website and report to us about this website's operations. GoSquared may provide it to third parties if needs be, for example, in order to comply with the law or to third parties processing that information on behalf of GoSquared. GoSquared may also use the information we provide to look up publicly-available contact and social data related to you, so as to enable us to enhance your experience of this website. For more information on GoSquared's practices and policies, please see https://www.gosquared.com/legal/

If you wish to restrict or block cookies you can do this through your browser settings - the Help function within your browser should tell you how. Alternatively, you may wish to visit www.aboutcookies.org which contains comprehensive information on how to do this on a wide variety of browsers. Please be aware that restricting cookies may impact on the functionality of this website.

By using this website, you consent to the processing of the data captured relating to your use of the website by us (and by GoSquared acting on our behalf) in the manner and for the purposes described above, as may be supplemented by our privacy policy.