On Friday 25th of January, we put on a metrics focused event with our friends at Geckoboard called Data Driven London.
Getting data driven at your startup
I (James) gave a talk about how startups can get more data driven, and we focused around a few of the metrics we track here at GoSquared, and others that fit into the Pirate Metrics way of thinking.
A handful of my slides from the event
Here’s a couple of the slides that give you a taster of what we spoke about at Data Driven London. Give us a shout if you want to learn more.
Data Driven Resolutions
A quick guide to getting more data driven in your startup.
What GoSquared Does
GoSquared is real-time analytics – monitor what’s happening on your site, as it happens. Act now. Not tomorrow.
An introduction to Pirate Metrics
Focusing on Activation, Acquisition, Retention, Referral, and ultimately Revenue. With some help from Dave McClure.
AARRR
These are Pirate Metrics.
Acquisition
How you get new users on board.
Activation
Converting signups into happy users.
Retention
Keeping your users happy and reducing churn.
Referral
Your users like the service enough to recommend it to their friends.
Revenue
Making money from your users. Crazy thought eh?!
Data Driven Feedback
There you have it, a short summary of my talk at Data Driven London. Give us a shout via Twitter if you have any questions or suggestions for improvement, and make sure you check out both GoSquared and Geckoboard if you want some help getting data driven at your company.
Cheers!
