If Sony’s previous offering of a DSLR, the a100 wasn’t up to your very high photographic standards, then listen up.
The new DSLR-a700 is a 12.2 megapixel camera featuring Sony’s new ‘Exmor’ CMOS sensor. The frame is built from tough and light magnesium so it can resist a tough life in the dust and damp.
Despite its pro-sumer price tag, Sony have put in a lot of effort to make the camera as easy to use as possible, with a large 3 inch, 920,600 pixel rear LCD and a pentaprism optical viewfinder, as well as 14 ‘Creative Style’ settings, which are preset adjustments in contrast, colour saturation, brightness and zone matching, with names like ‘Autumn Leaves’ and ‘Vivid’. Thereâ€™s also the new high-speed BIONZ processor which has been sped up and reduces digital signal noise.
Other features include the built-in HDMI output for connection to any HD-ready telly. It’ll be out in the UK with a choice of lenses from mid-October, and so far the US pricing puts the camera at around $1,400. So looks like around double the price of the a100. I guess “that’s technology” for you.