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How to optimise TV advertising campaigns with web analytics

Maximise the effectiveness of TV ad spend with real-time analytics

Measuring offline marketing activity to consumer behaviour is notoriously difficult. TV advertising campaigns used to be one of them but this is starting to change. Increasingly companies are using GoSquared’s granular minute by minute data to optimise TV advertising campaigns.

Already, it has helped the likes of HungryHouse.co.uk, Moonpig.com and AXParis.com become data driven and out perform their competition.

Getting set up is quick and easy. In no time GoSquared can have your business making the most of its advertising budget, providing you with quantitative data you desperately need.

As always, let us know if you have any comments or questions over on Slideshare!

Written by
Hugh heads up Business Development at GoSquared.

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