Master Marketing

A beginner’s guide to building an inbound marketing strategy.

How to use audience segmentation to transform the way you understand and engage with your contacts

Are open rates dead? What is the best way to track email marketing in 2022?

An introduction to email automation, and how to use it to grow your business

These email automation best practices will help you master automated sales and marketing, so that you can reach customers with greater success. We’ve based the following ideas on specific tried and tested behavioural triggers.

Data-driven email automation is a smart way to deepen your relationship with your customers, increase customer LTV, and turn more people into brand advocates.

When you specialise in marketing automation, things are bound to go wrong sometimes. Learn the top all-time wins and fails from in-house marketers, consultants, and entrepreneurs.

These email marketing workflows will help you automate your onboarding, upgrading, upselling and cross selling. Learn how to communicate on autopilot.

We all want highly-engaged customers who value our products and stick around for as long as possible. A huge amount…

Inbound marketing automation doesn’t have to be a gigantic, overly complicated system. You can begin with a few different automated funnels that work independently.