Analytics

Are open rates dead? What is the best way to track email marketing in 2022?

We take a look at a some of the top user behaviour analytics tools available to understand your userbase better.

Customer data is the information a business collects about a user while they interact with their product or platform.

When building a SaaS product, it can be so easy to get stuck in an ivory-tower. When this happens, SaaS…

In this post, we explore the pros and cons of Google Analytics, what to look for in an alternative, and the top alternatives for any need and price range.

A web analytics report provides insights into your audience, your marketing campaigns, and your profitable sources of traffic.

Engaged visitors are more likely to become customers. Read on for 7 ways to increase engagement on your website today.

Instead of starting from scratch to build your customer profiles, learn from the customers you already have.

New to web analytics? Want to understand more about how it works? Grab our ultimate free guide

With so much data available to us, how do we know which website metrics matter? This guide helps you identify the best metrics for your business.