17 Google Analytics alternatives: freemium, affordable, and enterprise
In this post, we explore the pros and cons of Google Analytics, what to look for in an alternative, and the top alternatives for any need and price range.
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Web Analytics Reports: How to Create, Read, and Understand Them
A web analytics report provides insights into your audience, your marketing campaigns, and your profitable sources of traffic.
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7 tips to increase engagement on your site
Engaged visitors are more likely to become customers. Read on for 7 ways to increase engagement on your website today.
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You already have your ideal customer
Instead of starting from scratch to build your customer profiles, learn from the customers you already have.
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The fundamentals of web analytics
New to web analytics? Want to understand more about how it works? Grab our ultimate free guide
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Website metrics that matter: how to pick a North Star metric
With so much data available to us, how do we know which website metrics matter? This guide helps you identify the best metrics for your business.
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What is real-time analytics?
Getting instant feedback on your site and visitors is a goldmine for teams who are looking to save time and money.
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How to get the right kind of web traffic
Increased web traffic is a great moral boost, but it’s only useful if it comes with increased conversions.
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A beginner’s guide to web analytics and privacy
What can JavaScript tracking and analytics actually find out about us? And what can we do to protect ourselves?
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UTM parameters – what are they? How do I use them?
Our guide to UTM parameters – how to measure and improve your marketing campaigns
