Grow Your Business 17 Google Analytics alternatives: freemium, affordable, and enterprise In this post, we explore the pros and cons of Google Analytics, what to look for in an alternative, and the top alternatives for any need and price range.
Grow Your Business Web Analytics Reports: How to Create, Read, and Understand Them A web analytics report provides insights into your audience, your marketing campaigns, and your profitable sources of traffic.
Customer Success 7 tips to increase engagement on your site Engaged visitors are more likely to become customers. Read on for 7 ways to increase engagement on your website today.
Master Marketing You already have your ideal customer Instead of starting from scratch to build your customer profiles, learn from the customers you already have.
Customer Success The fundamentals of web analytics New to web analytics? Want to understand more about how it works? Grab our ultimate free guide
Master Marketing Website metrics that matter: how to pick a North Star metric With so much data available to us, how do we know which website metrics matter? This guide helps you identify the best metrics for your business.
Customer Success What is real-time analytics? Getting instant feedback on your site and visitors is a goldmine for teams who are looking to save time and money.
Master Marketing How to get the right kind of web traffic Increased web traffic is a great moral boost, but it’s only useful if it comes with increased conversions.
Customer Success A beginner’s guide to web analytics and privacy What can JavaScript tracking and analytics actually find out about us? And what can we do to protect ourselves?
Master Marketing UTM parameters – what are they? How do I use them? Our guide to UTM parameters – how to measure and improve your marketing campaigns