Dayana Mayfield

Whatever your current qualm with SaaS selling, this guide can likely help. We cover SaaS sales processes, funnels, strategies, and advice.

Want to know what really works with SaaS marketing? Listen to these SaaS marketers tell you about a campaign that worked, why they tackled it, and what they gained.

To get your product in front of the right users, you need a SaaS marketing plan that fits your audience, your product, and your capital.

In this post, we explore the pros and cons of Google Analytics, what to look for in an alternative, and the top alternatives for any need and price range.

In this post, we define customer acquisition cost and provide real ways to make all of your marketing efforts more targeted so you can reduce this critical metric.

In this post, we explore how Dcode uses GoSquared’s analytics-powered live chat to help customers and ultimately lower their app uninstall rate.

In this live chat case study, learn the tactics that Phil Bagdasarian has been using to grow sales to the point where 30% of Packwire’s revenue comes from live chat.

Web analytics experts have seen it all: the good use of data, the bad use of data, and the complete disregard of data.

Check out our email marketing crush, Grammarly, everyone’s favorite grammar checker and writing improvement tool. Read this detailed email teardown.

When you specialise in marketing automation, things are bound to go wrong sometimes. Learn the top all-time wins and fails from in-house marketers, consultants, and entrepreneurs.