Beth Carter

Understand your customer journey from a new perspective: email automation. Learn how you can set up a series of automated emails to help guide your customer along their journey whilst keeping it personal.

Learn how to effectively run growth experiments on your newsletter and emails.

It's hard to stand out online - here's what we changed when we redesigned our Blog.

Creating an email marketing campaign can be 10x more effective when you break it down into a series of steps.

The success of your customers is vital for the success of your own business. Understand how to serve your customers better, by knowing them better.

We’ve hit a milestone with our 200th issue and have a few thank yous to say.

Plain-text emails are fast becoming a popular marketing technique but they might not be having the effect you want. What can you do to make them effective?

Engaged visitors are more likely to become customers. Read on for 7 ways to increase engagement on your website today.

Instead of starting from scratch to build your customer profiles, learn from the customers you already have.

New to web analytics? Want to understand more about how it works? Grab our ultimate free guide