How to create an email marketing campaign
Creating an email marketing campaign can be 10x more effective when you break it down into a series of steps.
November 25, 2019
Author Archives: Beth Carter
November 25, 2019
Success comes to those who understand their customers
The success of your customers is vital for the success of your own business. Understand how to serve your customers better, by knowing them better.
November 4, 2019
Our 200th Issue of GoSquared Weekly
We've hit a milestone with our 200th issue and have a few thank yous to say.
September 12, 2019
The Uncanny Valley of email
Plain-text emails are fast becoming a popular marketing technique but they might not be having the effect you want. What can you do to make them effective?
August 27, 2019
7 tips to increase engagement on your site
Engaged visitors are more likely to become customers. Read on for 7 ways to increase engagement on your website today.
August 13, 2019
You already have your ideal customer
Instead of starting from scratch to build your customer profiles, learn from the customers you already have.
July 2, 2019
The fundamentals of web analytics
New to web analytics? Want to understand more about how it works? Grab our ultimate free guide
June 11, 2019
Freemium conversion issues? Why you need to address the penny gap
Your freemium model is up against a psychological block: the penny gap. Learn how to overcome this conversion issue and make the most of your free tier.
May 21, 2019
Website metrics that matter: how to pick a North Star metric
With so much data available to us, how do we know which website metrics matter? This guide helps you identify the best metrics for your business.
May 15, 2019
Cultural marketing can update your content strategy
What is cultural marketing? And how can you adopt this big brand strategy without a big brand budget?
May 1, 2019