Beth Carter
Latest
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5 ways to increase product engagement.
A highly-engaged customer base is a customer base that are getting high value out of your product. Your customer experiences…
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What are Weekly Active Users and what can they tell us about Customer Engagement?
Measuring Weekly Active Users is an important element of understanding the value your customers are getting from your product, tracking…
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How to build personalised onboarding sequences
We all want highly-engaged customers who value our products and stick around for as long as possible. A huge amount…
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Customer Engagement vs. Customer Experience
Customer Experience: the actual experience that your customer has with your product. Customer Engagement: the tools, strategies, and actions that you put…
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Why is the first interaction with your customers so important?
The more you learn about your customers in the first steps of their journey, the better you'll treat them, and the longer they'll stay.
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How to create an email marketing campaign
Creating an email marketing campaign can be 10x more effective when you break it down into a series of steps.
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How to send a newsletter 300 weeks in a row: know your values.
Delivering the 300th issue of the GoSquared Weekly newsletter.
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Why are we, a 15-year-old company, working on our value proposition?
We are just coming to the end of working on our updated value proposition. How did we get there? And shouldn't we have done that already?
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Go from Builder to Founder
Build it and they will come just isn't true anymore. You have to get out there with your product and market it, sell it, grow it. But, how?
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CH Daniel talks about building in public
Read our interview with CH Daniel, founder of Price Unlocked and moderator of r/saas.