Beth Carter
Latest
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Customer Engagement vs. Customer Experience
Customer Experience: the actual experience that your customer has with your product. Customer Engagement: the tools, strategies, and actions that you put…
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Why is the first interaction with your customers so important?
The more you learn about your customers in the first steps of their journey, the better you'll treat them, and the longer they'll stay.
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How to send a newsletter 300 weeks in a row: know your values.
Delivering the 300th issue of the GoSquared Weekly newsletter.
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Why are we, a 15-year-old company, working on our value proposition?
We are just coming to the end of working on our updated value proposition. How did we get there? And shouldn't we have done that already?
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Go from Builder to Founder
Build it and they will come just isn't true anymore. You have to get out there with your product and market it, sell it, grow it. But, how?
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CH Daniel talks about building in public
Read our interview with CH Daniel, founder of Price Unlocked and moderator of r/saas.
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SaaS CRMs: How to choose one and put it to work for your business
SaaS businesses rely on SaaS CRMs just as much as any other type of business. Here’s how to pick the right CRM as a modern software company.
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What happened when we started 7 companies in one day
This week we all took a day away from our usual tasks of building GoSquared, and made seven new SaaS companies…
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250 issues of GoSquared Weekly and counting – now with more SaaS
After sending an email newsletter for 250 consecutive weeks, we wanted to share what we've learnt on our journey so far.
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How we manage our content marketing in Notion
Upgrade your content marketing strategy with our free Notion template and top tips.