The fundamentals of web analytics
New to web analytics? Want to understand more about how it works? Grab our ultimate free guide
June 11, 2019
Author Archives: Beth Carter
June 11, 2019
Freemium conversion issues? Why you need to address the penny gap
Your freemium model is up against a psychological block: the penny gap. Learn how to overcome this conversion issue and make the most of your free tier.
May 21, 2019
Website metrics that matter: how to pick a North Star metric
With so much data available to us, how do we know which website metrics matter? This guide helps you identify the best metrics for your business.
May 15, 2019
Cultural marketing can update your content strategy
What is cultural marketing? And how can you adopt this big brand strategy without a big brand budget?
May 1, 2019
The 16 benefits of live chat
The benefits of live chat are wide reaching and can have a great impact on unexpected areas of your business.
April 25, 2019
GoSquared Egg Hunt 2019
Join us for a virtual Easter egg Hunt and win some prizes!
April 16, 2019
Using audience segmentation to build a more effective marketing strategy
Make your marketing more effective by tailoring your messaging to a segmented audience.
March 28, 2019
What is real-time analytics?
Getting instant feedback on your site and visitors is a goldmine for teams who are looking to save time and money.
March 13, 2019
How to get the right kind of web traffic
Increased web traffic is a great moral boost, but it’s only useful if it comes with increased conversions.
March 5, 2019
Staying human in an age of automated sales
How can your business take advantage of product led sales automation whilst retaining a human touch?
January 31, 2019