James Gill

Surprising customers with a new feature flies in the face of the lean startup methodology. Is it ever a good idea?

Spot bad features before they make it to your customers

The one question that helped us transform our marketing and sales process

How we categorise our tasks into four letters – A, B, C and D

The instant, personal and easy way to talk to your customers

The thinking behind the new GoSquared website

Ten years of helping teams connect with their customers

Our communication with customers doesn’t happen in Slack – here’s why

The power of the world’s most advanced user analytics now in your hands

Combine filters in more powerful ways to find the people you need to reach