“A guy don’t walk on the lot unless he wants to buy.” – Alec Baldwin in Glengarry Glen Ross
You spend huge amounts of time, effort, and money driving visitors to your website.
But if you’re like most businesses, you ignore those visitors once they’re on your site.
Most tools show summaries and aggregates of the “traffic” to your site, almost encouraging you to forget that behind every “visit” is a real person.
It’s crazy. These visitors are often the best source of leads for your sales team – they’re people turning up in your shop, looking to buy.
Being able to see individual visitors on your site is a crucial way to identify and qualify prospective leads and customers.
When you have information such as campaigns, landing pages and referers readily to hand, it’s easier to spot which visitors to convert, and improve conversion rates by engaging them with Live Chat.
In Visitors, you’ll see every person who’s visited your site during the past 24 hours, along with key information about how they found you, what they viewed, and whether or not you have contacted them.
You can get in touch with anyone in this list – just hit the chat button and they’ll be created as a lead in People CRM. All activity will go into their lead profile, where you’ll also be able to add more information and chat to them across visits.
Next time that big prospect hits your site – you’ll be ready for them.
P.S. Here’s the famous “always be closing” scene from Glengarry Glen Ross in full. Warning – the language may not be suitable for all audiences: