If you’ve ever looked for the right automation tool to manage your sales, marketing, and customer service, you know how vast the array of options can be. Overwhelmed with the number of choices, the majority lean toward the biggest player in the market – HubSpot!
With a 30% market share, HubSpot is the most popular all-in-one CRM platform that lets you market, sell, and service your customers all in one place. It can be proudly called a king (or queen) of inbound marketing. Packed with great power this platform covers any marketing use case.
Being one of HubSpot’s competitors, we are slightly biased (just a tiny bit). But we will try our best to shed some light on the available alternatives that can do as good of a job as HubSpot without breaking the bank. We truly want to outline the major advantages and drawbacks to have a fair contest between the major players.
Why SaaS businesses might want to use HubSpot?
Even though we’re here to talk about its alternatives, HubSpot deserves its share of respect.
It’s a truly remarkable all-in-one solution designed to be used as a whole rather than in collaboration with external tools. The advantage is that you won’t have to juggle between different platforms to serve your existing and potential customers. But the downside is that it’s hard to use it alongside other tools.
So why look for alternatives if HubSpot does it all?
Price! Many SaaS businesses spend a fortune on HubSpot while using just a fraction of its features. The worst part is that they upgrade to Pro and Enterprise packages prematurely simply due to reaching the marketing contacts limit and not because they need more premium features.
The package upgrade journey is pretty steep. A $45/month starter plan is followed by an $800/month upgrade to a Professional package and a $3,200/month Enterprise package.
As with any other successful product in a market, the value-for-money ratio drops as the product gains popularity. HubSpot has a big name, a huge following, and an amazing suite of products. It no longer needs to impress new customers. Their “flywheel” gained the maximum momentum and if you’re looking for the most value for your money, perhaps it’s time to look around for alternatives.
Why Consider Alternatives
In addition to high cost, HubSpot shrouds you with rigid contracts. Once you commit to a 6-month or year-long contract, you’re locked in. No early cancellations or refunds – you’re on a hook until the end! The billing continues even if you’re on a monthly subscription. So trying out HubSpot to see if it’s a good fit isn’t an option. Neither is it suitable for those who are in their testing phase.
Nobody likes that pressure and even though HubSpot is a spectacular tool, you have to be 100% sure that you will love and use all of its features before you make that commitment!
Just like their contracts, HubSpot’s technical support isn’t generous either. It’s limited and when you need to implement a complicated workflow, you’ll have to pay for continuous technical support. Hubspot charges for technical assistance when requested.
By itself, HubSpot is a comprehensive tool, where it falls short is in offering flexible plans to different types of SaaS businesses. Paying thousands every month, while barely tapping into the suite of HubSpot’s features can leave you feeling like you’re burning cash.
So what else could you try?
GoSquared saves SaaS founders time. We help our customers build smarter, highly converting websites and marketing flows in moments, not weeks. The ability to effectively segment and communicate with your visitors and customers shouldn’t cost you the world, nor should it take up your entire week.
We focus on bringing SaaS founders everything they need, and nothing they don’t. Our customers range from independent makers with portfolios of projects, to small (and growing!) businesses. GoSquared combines Live Chat, Customer Segmentation, Marketing Flows, and Lead Capture in one place and doesn’t require months of training to get going.
Ease of use, neat features, and continuous customer support make it a one-stop shop for SaaS entrepreneurs to scale and support their businesses.
In case you’re concerned with migrating from other platforms, GoSquared has a set of tools designed to facilitate the process of importing your existing customers.
Flexible and well-priced tiers allow you to allocate more of your budget to growing, and less of it to tooling.
GoSquared’s freemium plan already has killer features that many companies seldom offer for free. Live chat, real-time web analytics, and Segmented Customer Data will set you off running, and propel you on your growth journey.
Early-stage startups can benefit from the Early Stage Plan, which costs only $29/month and still provides everything our Suite package does, with a nice little discount for your first years in business.
Once you’re ready, upgrade to the Suite package which adds unlimited marketing automation, seats, projects, and lead enrichment all while humbly setting a price of $79/month.
GetResponse is a great platform for email marketing, lead acquisition, and sales automation.
It allows you to send emails, create landing pages, and automate your marketing. GetResponse is a great tool for growing your audience. Its lead generation tools help you build your email list, find new customers, and turn strangers into fans.
Build a following, engage them with your content, monetise your knowledge, and boost online sales by putting it in front of qualified leads.
The features are packed in three different packages:
- Basic for $15/month which includes website builder, but has limited live chat functionality.
- Plus for $49/month focused on the top of funnel.
- Professional for $99/month adds unlimited automation builder and sales funnels.
Sendinblue is focused on relationship marketing. It offers CRM, marketing automation, email marketing, ads management tools, and SMS marketing. It’s a fit for companies who want to market via SMS. The platform lets you connect directly with your contacts using targeted SMS messages to spread the word about your latest promotion quickly and effectively.
Offering flexible packages and adaptable features, Sendinblue makes a great platform for small companies who know their way around a marketing workflow.
Sendinblue offers three different package options:
- Lite for $25/month includes basic features, email support, and A/B testing.
- Premium for $65/month adds marketing automation, Facebook ads, landing pages, and telephone support.
- Enterprise with a custom price tag adds unlimited emails, priority sending, and premium support.
Ontraport offers a business automation software suite for solopreneurs and small businesses. It includes CRM, marketing automation, eCommerce, and reporting. It’s a great choice if you need to create and host landing pages, track leads by collecting customer data, automate your marketing, or develop relationships with your eCommerce or online-learning customers.
It includes a page builder, form generator, task automation, segmentation, and various integrations.
Ontraport is somewhat expensive compared to other alternatives. It starts at $79/month for the basic package which includes up to 1,000 marketing contacts, unlimited emails, but only one account user. Additional users cost $47/month.
The Plus package adds additional 1,500 marketing contacts, another account user, and an eCommerce platform for $147/month. The Pro version bumps up the marketing contacts limit to 10,000 and costs $297/month with a few additional features. At the very top you’ve got the Enterprise package which, priced at $497/month, includes the entire suite and up to 20,000 contacts.
Wishpond gives you tools to generate leads, grow your audience, and get more sales. Additionally, it offers online advertising, a landing page builder, marketing automation, website popups, and more. It’s a perfect choice for those with limited marketing dollars looking for a lead-generating service that tops the big agencies for the fraction of the cost.
Trusted by large businesses like Walmart, Yelp, and ESPN, it lets you run viral social promotions and smarter email marketing campaigns.
Wishpond adds a team of professionals as part of their SaaS plans. Your marketing executive will work with you to propel your campaign. It includes 24/7 support to designers, ads specialists, content writers, and more.
They have a flexible pricing model and packages customised for each individual user. Contact their sales to learn more.
Considered a full-stack automation platform, Aritic provides tools for marketing automation, CRM, and business automation stack designed for B2B companies.
Their flagship product, Arctic PinPoint, is your go-to for automated business ecosystem. It has everything you need to design effective automation campaigns for smooth customer journeys.
They offer Lite, Starter, Professional, and Enterprise packages priced differently depending on the number of marketing contacts.
Drip is an eCommerce revenue engine. It helps eCommerce marketers build their brand and increase revenue by acquiring, retaining, and turning new customers into loyal fans. Features like audience segmentation, comprehensive reports, email & SMS campaigns, and customisable forms make it a perfect choice for those looking to integrate with popular eCommerce platforms such as Shopify, Magento, and WooCommerce.
They offer a highly customisable pricing model which starts at $19/month and allows up to 500 contacts with the price growing a bit steeper than a linear curve, but still within a reasonable range. For example, 5,000 contacts will cost you $89/month while $10,000 more than double that.
ActiveCampaign does more than merely automating your marketing. It activates your entire customer experience giving you the email marketing and CRM tools you need to create extraordinary customer experiences. Bundling solutions for eCommerce, B2B, and B2C companies, the platform covers a wide range of use cases:
- find the right prospects and grow your audience
- reach, engage, and educate your customers
- nurture the relationships, convert, and close naturally and seamlessly
There are four packages available each priced based on the number of marketing contacts chosen. For example, with a 1,000 marketing contacts limit, Lite costs $25/month, Plus is $49/month, Professional costs $129/month, and Enterprise is $229/month.
EngageBay is an affordable all-in-one platform for marketing, sales, and customer service. The platform offers CRM, marketing automation, helpdesk software, and live chat.
Offering a rich suite of features, this platform gives opportunity to small businesses to try on bigger shoes to market and sell their products like one of those bigger companies.
The downsides of EngageBay include a lack of good landing page templates and a limited ability to organise and target your contacts by tags.
This is one of the most affordable all-in-one growth software with pricing starting at $8.99/month for the Basic package which includes up to 1,000 contacts and an array of features. An upgrade to the Growth package already offers up to 50,000 contacts and comes with marketing automation and broadcast A/B testing. The Pro package has unlimited contacts, web analytics, phone support, and a few more bells and whistles.
SharpSpring is marketing automation and CRM in one easy solution. The platform offers analytics, a landing page builder, email marketing, forms, chatbots, and a wide selection of integrations including Salesforce, Shopify, and Twitter.
The high starting price might put off some new founders and small teams.
SharpSpring starts at $399/month and includes up to 1,000 marketing contacts. That includes full access to the Revenue Growth Platform and includes CRM, sales automation, marketing automation, analytics, service, and support.
Besides offering marketing and sales tools, Encharge does a great job with user onboarding and converting trial users and has a special focus on direct email. It lets you customise your emails based on user behavior and allows you to create automated flows to convert, onboard, and retain customers.
Encharge has a simple pricing model based on the number of subscribers (aka marketing contacts). It starts at 2,000 subscribers with a price tag of $49/month for the Growth package and $59 for Premium. All plans include unlimited Emails, Broadcasts, Flows, and Team members, as well as free email verification.
12. Keap (formerly Infusionsoft)
Formerly known as Infusionsoft, Keap is a more diverse sales and marketing automation platform designed to create predictable growth: capture and convert leads more efficiently, segment your contacts, send targeted campaigns, and use templates to automate follow-ups along with reminders to pay invoices.
With a time-proven record of serving big businesses for 20 years, Keap offers packages tailored for small businesses and non-tech startups.
Keap offers three packages: Lite($79/month), Pro($159/month), and Max($199/month) all starting at 500 marketing contacts.