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Updated GoSquared and Segment integration

Set up GoSquared with the flick of a switch

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Setting up GoSquared via Segment has never been easier or more powerful.

You can now set up all of GoSquared – Now, Trends, Ecommerce Analytics, and People Analytics – with the flip of a switch.

People Analytics is powerful because it brings all your use-level data into one place and makes it instantly searchable and easy to query. It can take time to integrate People Analytics deeply, but our updated Segment integration takes all the pain out of the process.

It couldn’t be easier to get started with GoSquared, and we’re really excited about helping Segment customers use GoSquared to understand their users.

Why use GoSquared with Segment?

It takes time to integrate any analytics tool. Thankfully, GoSquared is one of the easiest services to set up! However, People Analytics requires some additional to setup start getting really valuable insights on your users and customers.

Integrating user-level events, properties, and IDs can seem overwhelming at first. If you want to try out People Analytics, but don’t want to spend time getting your dev team involved, Segment is one of the easiest ways to bring in your customer data so you can start seeing the value People Analytics could bring to your team.

With Segment, you can quickly find the value for your app or site without relying on a developer to manually integrate everything.

As a marketer, I am constantly assessing new tools and searching for insights in our data to do my job better. We use a range of tools and channels to build an effective and balanced customer acquisition strategy.

Segment helps remove a lot of the barriers to experimenting with new tools.

GoSquared listed on Segment's integrations page

Sending data to GoSquared with Segment

If you’re considering using People Analytics, you can start playing around with it immediately. Here’s how you can use GoSquared with Segment’s data schema.

  • View page views and trends with page
  • Analyze visitor information with identify
  • Search user behavior and event data with track
  • Integrate e-commerce events with Segment’s Ecommerce API

Segment is a customer data hub. It lets you collect data from any device or platform to a single hub. From there, Segment translates and forwards your data to analytics apps and services in a language that they understand. At GoSquared, we love Segment because it’s an easy way to install your favourite analytics and marketing tools on your website or mobile app. The choice of tools you can try is incredible.

Getting started

To get started, just head over to the Integration Guide in your GoSquared account and select the Segment integration. If you’re a Segment customer, simply sign in to your Segment account and toggle on the GoSquared integration. Within minutes, you’ll be seeing your visitors and users in GoSquared!

GoSquared Integration Guide view for Segment

You can also explore the documentation for using GoSquared with Segment.

We’ve supported Segment since the early days (for almost two years!) and we’re excited to announce this latest update. We’re integrating with many more platforms and tools this year, so stay tuned for more!

Written by
Andrew leads marketing at GoSquared.

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